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MediaLive News, for all the latest advertising
media industry news updates and ad-buys for the island of Ireland (Nth & Sth)....
For further developments in Outdoor check out Kinetic's News Update page in the OUTDOOR section here.
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Twitter News
Fri, 18 May 2012 08:51:57
RT (AT)mediasalesrte: Dont forget to check out the latest 2fm Movie Package for the Summer of Blockbusters! http://t.co/ZodG5H8H
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Tue, 15 May 2012 11:26:06
#BSkyB Ireland are to manage the Irish #advertising opt out of UKTV channels Dave and Gold in the coming months.
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Thu, 26 Apr 2012 13:18:39
The 5 Cs of connected #TV - Traditional broadcast TV meets digital connectivity - http://t.co/BOc1gqYk via (AT)Econsultancy
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Thu, 19 Apr 2012 08:55:13
#Belfast Telegraph to switch to a morning only newspaper http://t.co/V5cHgql6 #Newspapers
Irish Daily Mail - FAN Campervan
(08/02/2012)
To celebrate Euro 2012, The Irish Daily Mail are giving one lucky reader the chance to win a campervan, 4 tickets to each Ireland group game, and ferry transfers to mainland Europe.
But before they give away this prize, The Mail Team plan to drive the van up and down the country with a national fan book of support that John Delaney himself will present to the team before they take on the might of Europe.
Click here to get a feel for the "Fan-in-a-Van Mobile"
Roscommon Herald goes Compact
(27/09/2011)
After 152 years publishing as a broadsheet newspaper, the Roscommon Herald is changing to a compact format. The first compact edition will hit the streets today (Tuesday 27th September, 2011). Click here for details of new rates and dimensions.
2011/12 Premier League on Setanta Sports
(02/08/2011)
Setanta Sports have announced details of their exclusive Premier League games for the 2011/2012 season.
They are offering 1 x 30-second spot in all 33 Live & Exclusive Games for €16,000 (ex VAT) All games have a 3.00pm Saturday kick-off and will be broadcast between Setanta Ireland and Setanta Sports 1.
Confirmed fixtures include:
Aug 13th: Liverpool v Sunderland
Aug 20th: Everton v QPR
Aug 27th: Chelsea v Norwich
Sep 10th: Stoke v Liverpool
Sep 17th: Fulham v Man City
Sep 24th: Liverpool v Wolves
Oct 01st: Man Utd v Norwich
Oct 15th: Arsenal v Sunderland
Oct 22nd: Arsenal v Stoke
Oct 29th: Everton v Man Utd
Nov 05th: Man Utd v Sunderland
Nov 19th: Man City v Newcastle
Nov 26th: Man Utd v Newcastle
Terms and Conditions apply. Click here for more details
IMAGE Publications Win Aer Lingus' Cara Magazine Contract
(12/07/2011)
Image Publications has won the contract to publish Aer Lingus' in-flight magazine Cara.
With 10.4 million passengers travelling with Aer Lingus in 2009, Cara is Ireland's best-read magazine and the contract attracted a number of pitches. Image Publications secured the deal with their vision for a re-energised magazine that would not only prove a more compelling read for Aer Lingus passengers, but would also enhance the Aer Lingus brand.
Cara will be edited by Image Magazine's former Travel & Features Editor Frances Power and will include a mix of travel, art, design, fashion, sport and business.
The first issue of Cara produced by Image Publications will be in in-flight pockets on August 1st, 2011.
RTÉ - UEFA EURO 2012 Championship: Remaining Qualifier Games
(28/06/2011)
RTÉ Sales have announced details of a package covering the remaining Republic of Ireland Euro 2010 Qualifier Games.
Package details:
1 half time spot in all 4 qualifying games 1 half time spot in each of the two September games only 1 half time spot in each of the two October games only The Fixtures:
Slovakia Russia Andorra Armenia Tuesday, 11 October 2011
Terms and Conditions apply. Click here for more details.
Dublin People Group - ABC Figures Released (22/06/2011)
ABC have recently released circulation figures for the Dublin People Group of newspapers.
Each title will receive two certs - one covers Door to Door delivery and the other cert covers the Pickup Point distribution system.
Title Northside People East Northside People West Southside People
Source: * ABC 31 Jan 2011 - 01 May 2011; ** ABC 01 Feb 2011 - 30 Apr 2011
For more information contact Sean Maguire in MediaSales on (041) 9828666. Click here for more details on Northside People East, Northside People West and Southside People.
The Open Championship 2011 on Setanta Sports (14/06/2011)
This year's British Open Golf Championship from Royal St George's will be broadcast on Setanta Ireland between 14th - 17th July 2011.
Setanta Sports are offering an advertising pack, which comprises of 25 x 30" commercials at a cost of €4,950 ex VAT.
For more information contact John Devlin on +353 (0)1 4744914. Click here for more details on Setanta Sports
Irish Daily Mirror to launch new female magazine "M" (02/06/2011)
The Irish Daily Mirror are launching a new quarterly female magazine called "M". The magazine will be aimed at young, female readers and will be published on Wednesdays - a key retail day. It will include features on fashion, beauty, celeb gossip, health and fitness, real life and much more.
Peter Barry, advertising manager of the Mirror Group ROI said: "We saw a gap in the market to target women with a lifestyle magazine mid week, so we conducted a number of focus groups and TGI research to get to the core of what our females are looking for in a magazine and built 'M' around these findings".
For more information contact Maria Scannell or Paula Flanagan +353 (0)1 8688630. Click here for more details on The Irish Daily Mirror
Setanta Sports - GAA Championship Advertising Packs (05/05/2011)
Setanta Sports have announced details of their GAA Championship Advertising Packs for the 2011 Season. The best of the weekend's games will be broadcast on Tuesday & Wednesday evenings from May to September.
Advertising options are as follows:
Pack 1: 32 x 20-sec spots (1 spot per game) plus bonus spots - only €3,500
Pack 2: 64 x 20-sec spots (2 spots per game) plus bonus spots - only €5,500.
For more information contact John Devlin on +353 (0)1 474 4914. Click here for more details on Setanta Sports
Sunday World - Five-A-Side Ad Agency Men's Soccer Tournament (03/05/2011)
Sunday World are hosting a Five-A-Side Ad Agency Men's Soccer Tournament on Thursday 26th May 6.30pm (followed by drinks and food) at Templeogue Utd Astro Pitch (beside Spawell Leisure Complex).
Last team standing wins a €1,000 Power City voucher, also fabulous weekend breaks to be won for best goal, best save, etc.
R.S.V.P by Thursday 12th May to keith.dixon@sundayworld.com. Click here for more info
RTÉ 2fm - Countdown to 806 - Available for sponsorship (14/04/2011)
With the 2011 Leaving & Junior Cert exams commencing Wednesday 8th June, 2fm's popular exam preparation series, 'Countdown to 806' will return on Monday 30th May. Now available for sponsorship, the 15 show series will be presented by Paddy McKenna every night on the run up to June 8th start date and continue right through the entire exam period offering an in-depth preview of the following days papers.
For more information contact Tara Farrell, RTE Radio Sponsorship Manager on 01 2083430 or e-mail tara.farrell@rte.ie. Click here for more details on the sponsorship package
RTÉ Radio 1 - Liveline Available for Sponsorship from June 2011 (13/04/2011)
Liveline with Joe Duffy (RTÉ Radio 1 Mon-Fri 13:45-15:00) is available for sponsorship from June 2011. With 392,000 listeners*, it is the third most listened to radio show in Ireland. For more information contact Tara Farrell, RTE Radio Sponsorship Manager on 01 2083430 or e-mail tara.farrell@rte.ie. Click here for more details on the sponsorship package
*Source: JNLR/Ipsos MRBI Jan-Dec 2010
Munster Express goes Compact (06/04/2011)
The Waterford newspaper, The Munster Express has changed from a broadsheet to a compact format. The first compact edition was published on 23rd March 2010.
For details of new rates and column widths please click here.
Revision to 2011 Outdoor Posting Calendar (07/02/2011)
A joint decision has been taken by Ireland's outdoor industry to amend the 2011 outdoor posting calendar.
The revision to the calendar occurs in Cycle 11 and was made to bring the 32 counties in line with the UK posting calendar in 2011.
Cycle 11 now becomes a one week cycle, running from Monday 23rd to Sunday 29th May.
As a result of this change, all subsequent cycles will now commence one week earlier than the previously published calendar.
Click here to view the revised posting calendar.
Rugby World Cup 2011 on Setanta Sports (01/02/2011)
The Rugby World Cup 2011 takes place in New Zealand between 9th September and 23rd October 2011.
Setanta Sports has the live exclusive rights to broadcast all 48 games of the tournament. They are currently accepting advertising bookings for this prestigious event and are selling a special package which comprises of a 30 second spot in ALL 48 live games (plus repeat games) at a cost of only €17,500 (ex VAT).
For more information contact John Devlin on +353 (0)1 474 4914
North West Extra evolves into the North West Express (07/10/2010)
Free sheet newspaper North West Extra has changed its name to the North West Express. The new advertising rate card may be found in the Press section on this site. The paper will continue to go to street on Fridays with a circulation of 20,000.
(Note: registration is required to view this site - FREE)
UTV Radio Solutions launches new website (30/09/2010)
UTV Radio Solutions new website for planners, buyers and clients, www.utvradiosolutions.ie launched today. The aim of the new site is to be a resource to show the strengths of radio and where it can be of benefit within media plans.
The site launches with their latest Radio Effectiveness study which deals with the efficiency of radio in building online consumer traffic. By teaming up with a start-up online shopping company, Doo-Lally.com, UTV Radio Solutions were able to show the effectiveness on a week by week basis of the Urban Access campaign in driving visitors to the website. The results were quite dramatic, with unique visitors peaking at 544% of pre campaign levels and week on week increases of 593% on page views. The case study may be found on the site.
This study along with UTV Radio Solution's previous Gummi Vites study, provide real effectiveness results in the Irish radio market. This along with their continued investment in TGI means the team can help you ensure that your radio budget is spent in a cost effective manner.
The site also looks to bring planners, buyers and clients closer to their radio products, particularly those outside the Dublin market. UTV Radio Solutions can also be found on twitter at www.twitter.com/utvradio where they tweet information and opportunities on all of their radio stations along with relevant industry news.
Irish Daily Mail sponsors International Rules (24/09/2010)
Watch the advert for the Irish Daily Mail's sponsorship here http://www.youtube.com/watch?v=6zZyWCpPIPE
The Irish Sun launches the new Saturday magazine Buzz tomorrow (17/09/2010)
Buzz replaces the TV Mag and will feature television listings, news and celebrity interviews. Plus additional features on beauty, fashion and real life stories. The original TV Mag was launched in March 1991.
Promotion of the launch campaign - 'Entertainment Bottled' - will run for 12 weeks. It will include TV and outdoor ads featuring television celebrities including Louis Walsh, Glenda Gilson, Denise Van Outen, Louie Spence, Tina O'Brien, Keith Lemon, George Lamb and Bruce Forsyth.
Setanta becomes the first Irish channel to go HD (17/09/2010)
Setanta Ireland announced that it will become Ireland's first indigenous channel to broadcast in High Definition. The Setanta HD channel will launch by Jan 2011. Initially the channel will be available on UPC's cable platform with a launch on satellite at a later date.
Michael O'Rourke, Co-founder and CEO of Setanta Sports, said "High Definition channels have become established over the past couple of years and HD is rapidly becoming the standard in sports broadcasting. We are delighted to be the first Irish channel to make the move to HD. Sports content shows off HD at its best. In 2011 our HD viewers will be able to see their favourite football teams in the Barclays Premier League, the FA Cup, the Champions League and the Europa League. Plus the pinnacle of Setanta's 2011 rugby coverage will be the Rugby World Cup where we will be the only Irish broadcaster to show all 48 games live in High Definition."
Other HD content that will be shown includes French Top 14 Rugby, Serie A from Italy, Open Championship Golf and many magazine sports shows. Also, Irish national and domestic sports action will be shown in HD for the first time. O'Rourke goes on to say "We are thrilled to be able to broadcast Irish sport in HD. This will include the 2011 Allianz National League GAA Football and Hurling as well as domestic soccer action including the Setanta sports cup. It is important to thank UPC for providing us with a platform to launch the HD channel. Their support has meant that we can launch the HD channel earlier than expected and it will be a great addition to their existing HD channels."
Robert Dunn, CEO of UPC added: "We're delighted that Setanta will be showcasing their first HD transmission across our digital platforms and UPC customers will be the first in Ireland to experience this from 2011. This partnership underlines our commitment in using cutting edge technology to help produce and distribute outstanding content and the HD format is adding a new dimension to home entertainment for our customer base."
The launch took place at the new Convention Centre Dublin today. At the event Setanta also confirmed the launch of a new App for iPhone and a 'Setanta Goals' service for other mobile phones and blackberrys. The main feature of both services is that subscribers will receive instant alerts each time there is a goal in their team's game. This alert will open up a video of the goal within minutes of it being scored. The alerts will cover all 380 Barclays Premier League games. The Setanta iPhone App also allows users to watch the Setanta Ireland and the Setanta Sports 1 channels live on their iPhone and it delivers the latest sports news stories from home and abroad. The App will be available on a monthly subscription basis through iTunes. A version for Android phones will follow. The 'Setanta Goals' service for mobile phones and blackberrys will have goal alerts and videos as well highlights for a weekly subscription fee. Both services will be available from October.
Sunday Tribune goes compact (17/09/2010)
The Sunday Tribune will change from a broadsheet size to compact size from Sunday Sept 19th 2010. For the new rates and advertisement specifications see the Press Section on this site.
Latest ABC figures for the island of Ireland have been released (23/08/2010)
The latest ABC report reveals average declines of 7 per cent across daily and Sunday titles. Hardest hit was the Sunday Tribune, with a drop of 17%. The Sunday Business Post experienced a 14% drop in sales to 49,637. Sunday Independent dropped 2.5% to 265,455 and the Sunday World dropped 3.7% to 267,130.As for the dailies, the Irish Times dropped 7% to 105,742, the Irish Independent dropped 5% to 144,896 and Irish Examiner was down 7% to 47,687,
In the popular and tabloid markets, The Irish Sun
Among the local papers the Munster Express saw the largest decline with a loss of 18.6% to 6,742 followed by the Leinster Leader down 17.4% to 8,488. Among the free distribution local newspapers there were some gains with Cork and Galway Independent papers up 5.2% and 4.5% respectively.
The Irish Farmers Journal suffered a small drop of 1.4% to 70,064, but had grown over the previous six consecutive reports.
(Comparisons are made between June 2009 and June 2010 reports)
Setanta Ireland (& Setanta Sports 1) coverage of the Barclays Premier League is now available for Sponsorship (09/08/2010)
From August 2010 to May 2011 the Barclay's Premier League as covered by Setanta Ireland (& Setanta Sports1) has just come available. This package includes a lot of additional value - see here. It is the only dedicated sports channel in Ireland to broadcast Irish advertising to the important arena of out of home viewing of sports. For further information please see here. And for a further cost breakdown please see here. For inquiries please contact John Devlin at 01 4744914
4FM programming line up change - David Harvey moves from Lunchtime to Mid-Morning (09/08/2010)
From Monday August 23rd, David Harvey will anchor a new mid-morning lifestyle programme on 4FM. The 2-hour show will broadcast Monday to Friday from 9am - 11am. The content of the program will be primarily talk-based with a mix of 4fm 'timeless hits' from the 60's through to the 90's. The programming content will target to a broad audience with an emphasis on female listenership which makes up the majority of the available audience during this time segment.David Harvey has a broadcasting career in both TV and radio which dates back to the 1980s. The content of the new show promises to be informative, entertaining and relevant to the 35+ adult audiences in Dublin, Cork, Galway, Limerick and Clare.
His current 4fm show has steadily gained growth and high levels of listener interaction since the beginning of the year. Texts and emails to the lunchtime show have increased fourfold since January.
Jimmy Greeley who is currently on air between 9am and noon will move to his new 11am - 2pm slot from the 23rd of August; grouping "Firm Favourites" together with Brian McColl in the afternoon.
Sponsorship information is available from Iris Kelleher at 01 4255410/ iris.kelleher@4fm.ie
Magners League Cross Media Sponsorship Opportunity on RTE - TV, Radio & Online, plus the RTE Guide (09/08/2010)
This September the Magners League arrives free to air across Ireland with RTÉ Sport. Advertisers have the opportunity to own all of the Magners League output across TV, Radio & On-line. This will include live matches & competitions on TV, key live derby games on RTÉ Radio with sponsored outside broadcasts at the home grounds of Leinster, Munster, Connaught & Ulster, sponsorship of the Magners League section with live streaming and catch up on RTÉ.ie & sponsorship of the sports strip on the RTÉ Guide. For more information please contact Dermot Rigley on 01 2082652 or email dermot.rigley@rte.ie or click here
Barclays Premier League Sponsorship Opportunity across all RTE platforms - TV, Radio & Online (09/08/2010)
Barclays Premier League Sponsorship Opportunity on RTÉ. For the 1st time ever, a sponsor will now be able to secure the entire Premier League coverage across all platforms on RTÉ. This will include Premier Soccer Saturday on TV, live updates every weekend from around the grounds on RTÉ Radio, and sponsorship of the entire soccer section on RTÉ.ie. For more information please contact Dermot Rigley on 01 2082652 or email dermot.rigley@rte.ie or click here
RTE Cross Media Sponsorship Opportunity to secure the entire racing coverage on RTE (09/08/2010)
New RTÉ Racing Sponsorship opportunity across TV, Radio & On-line. For the 1st time ever, a sponsor will now be able to secure the entire racing coverage across all platforms on RTÉ. This will include all the key race meetings across Ireland and the UK, including Cheltenham, Punchestown, Galway Races and the Aintree Grand National. For more information please contact Dermot Rigley on 01 2082652 or email dermot.rigley@rte.ie or click here
Time Shifted Viewing measurement comes to Ireland for the first time (23/07/2010)
September 1st will see the start of a new era in TV audience research in Ireland. TAM Ireland, together with Nielsen TV Audience Measurement are bringing in the following enhancements which will further improve the media measurement system.
- An expanded panel of homes which will be one of the largest per capita in Europe. Previously at 670 homes, now at 800 and rising to 1,050 by September 2012.
- New UNITAM meters which together with enhancements to Arianna will allow Time Shifted Viewing (TSV) to be measured and reported for the first time.
- Users of TAM Ireland data will still be able to look at "Live" viewing for a daypart, programme or spot as before, but in addition to this will also be able to analyse Viewing On The Same Day As Live (VOSDAL) and also all recorded viewing to that daypart, programme or spot in the following week. This will produce Consolidated viewing i.e. all Live, VOSDAL and recorded viewing in the seven day window.
Time Shifted Viewing (TSV):
When - The first release of data will be Live and VOSDAL data on September 2nd, for viewing on the previous day i.e. September 1st.
Consolidation Window - The Consolidation Window i.e. the length of time allowed for viewers to watch recorded items, will be 7 days. Early test data shows that 87% of all recorded material is viewed at "play" within a 7 day period, with just over half watched on the day that it is recorded (VOSDAL).
Effect on Viewing - Test data suggests that Total TV viewing will be increased by around 4% for all individuals nationally. Some audiences watch more of their Total TV through TSV than others, with young adults, young housekeepers and housekeepers with children in particular adding significant amounts to their overall viewing after TSV is included. For more information visit www.tamireland.ie
This weekends TV3 coverage of the GAA Championship (21/07/2010)
In the GAA Football Fourth Round Qualifiers this week are Dublin v Louth on Saturday July 24th. Contact sales@tv3.ie to secure advertising within these fixtures exclusive to TV3.
Tonight with Vincent Browne to have guest presenters (16/07/2010)
Sarah Carey, Kevin Myers, Sam Smyth, Eoghan Harris, Claire Byrne, Ger Colleran and Ivan Yates will taking the hot seat while Vincent takes a summer break. The show will maintain its traditional format, with studio guests and lively debate and discussion. They will each have a week hosting the show over a period of seven weeks beginning Monday 19th July 2010 from 11:00pm.
Irish Times columnist, Sarah Carey; journalist and writer, Kevin Myers; Today FM broadcaster and journalist, Sam Smyth; Senator and journalist Eoghan Harris; Newstalk broadcaster and journalist Claire Byrne; editor of The Irish Daily Star newspaper, Ger Colleran and bookmaker, former minister and Newstalk broadcaster, Ivan Yates are all continue the tradition of provocative, contentious television.TV3 Director of News Andrew Hanlon said "Tonight with Vincent Browne has become a 'must watch' for anyone with an interest in Irish current affairs. But while Vincent takes a few weeks off for a well-earned rest, I am delighted that we will keep the spirit of the show alive with a line-up of some of the most controversial, inquisitive and brightest minds in Irish journalism. Our guest presenters represent a divergence of views and opinions from across the political spectrum. This will be unmissable television and I am delighted TV3 is bringing it to the nation."
Vincent Browne will return to the programme on Monday September 6th.
4FM launches 'Summer of Love' promotion - buy 2 ad packages and get a third one free (14/07/2010)
4FM's very own SUMMER OF LOVE! When you book 2 x 14 spot packs at your normal deal price 4FM will give you another 14 spot pack absolutely free....and to increase the LOVE, 4FM will also enter each media bookers name / entrants name into a draw for a 2 night break for 2 at the Delphi Mountain Resort including dinner & a treatment.
Offer applies to all new bookings in July & Aug. All spots to be transmitted before 31st August. Contact sales@4fm.ie or call 01 4255400
Irish Daily Mirror and Irish Sunday Mirror to giveaway FREE Toy Story 3 goodies starting this Saturday July 17th (13/07/2010)
All the gang are back for the family event of the summer, Toy Story 3! And the Irish Daily Mirror and Irish Sunday Mirror have a giveaway to match – FREE Toy Story LEGO© characters and Toy Story 3 goody bag items.
This Saturday get a LEGO© Woody toy and camp set, Sunday get a LEGO© Buzz Lightyear and spaceship. From Monday July 19th until Friday July 23rd there are exclusive Toy Story 3 gifts including drawstring bag, goggles, frisbee, keyring and a giant double-sided Toy Story 3 poster. Click here to view the gifts.
Only with the Irish Daily Mirror and Irish Sunday Mirror starting next Saturday. Toy Story 3 is in cinemas from July 19. Gain from increased readership and a family environment, contact Peter Barry on 01 8688615 or email peter.barry@irishmirror.ie
Sponsorship opportunity on Ireland.com's new Recipes section (13/07/2010)
Ireland.com have just launched their Recipes section and it is now available for sponsorship?What you get
- Clickable logo across all pages
- Logo on Recipes section of the Ireland.com home Page
- Two of the three ad positions on all pages
- Logo to appear on the recipe print outTotal price of €1,500 per month for a minimum of 3 months. For more information contact Aiden O'Byrne at aobyrne@electricmedia.ie or call 01 2320909
This weekends TV3 coverage of the GAA Championship (13/07/2010)
In the GAA Football Third Round Qualifiers this week are Dublin v Armagh on Saturday July 17th and the Connacht Football Final between Sligo and Roscommon on Sunday July 18th. Contact sales@tv3.ie to secure advertising within these fixtures exclusive to TV3.
RTE Guide to publish Online Shopping Feature (13/07/2010)
The RTÉ Guide will publish a special Online Shopping Feature within issue dated 27th August 2010, on sale 23rd August 2010.
This 8 - 10 page extended editorial feature will cover the following areas:
- Online shopping guide covering the following areas: - fashion, beauty, food, interiors, health and gardening products
- Guide to purchasing insurance online for your home, health, car and travel.
- Safe online shopping guide
- Advice on how to set up your own website
- The benefits of owning a .ie site
The RTÉ Guide is still Ireland's largest selling magazine with a weekly ABC circulation figure of 87,561 (January - December 2009)
With a reach of 487,000 Adult readers per issue, 280,000 are Female and 207,000 are Males; 327,000 Mainshoppers and almost 400,000 readers have shopped online within the past three months - TGI 2009
Booking deadline: 11th August
Copy deadline: 17th August
Advertising space is limited within this feature so early booking is advisable. Please contact Karen Foster on 00 3531 208 2880 or by email karen.foster@rte.ie
Families Flock to Shrek Forever After (07/07/2010)
Shrek stomped back on to Irish cinema screens last Friday July 2nd, 2010 with the fourth instalment in the hugely-successful Shrek series 'Shrek Forever After'. The movie took in an impressive €1,710,000 at the ROI box office in its opening weekend and previews. The previous movies in the franchise 'Shrek', 'Shrek 2' and 'Shrek the Third' each reached the No. 2, No 1. and No. 2 spots respectively in the ROI Top Ten in the years of their release and the fourth instalment looks set to match the success of its predecessors.
Family films consistently succeed at the box office, with kids movies accounting for 3 of the Top 5 movies last year. Sure-fire hits such as 'Toy Story 3', 'The Sorcerer's Apprentice', 'The Last Airbender' and 'Cats and Dogs 2' are all due for release throughout the summer holidays.
Upcoming blockbusters such as Steve Carell's 'Despicable Me', 'Harry Potter and the Deathly Hallows: Part 1' and 'The Chronicles of Narnia Voyage of the Dawn Treader' look likely to continue this trend in the second half of 2010.Carlton Screen Advertising sells cinema advertising for 418 screens in 69 sites in Ireland. A market site share of 97%.
For further information please contact Jane White at jane.white@carltonscreen.ie or Tel: +353 (1) 631 0100.
Own the August Bank Holiday Weekend on 4FM (06/07/2010)
One of the busiest weekends of the year for travellers, families, holiday-makers, DIY enthusiasts, socialites, shoppers and many more!
As sponsor of the August Bank Holiday Weekend on 4FM, advertisers receive 2 credits per hour from 3pm Friday 30th July
to midnight on Monday August 2nd. 110+ credits across the weekend.As an opportunity for brands who wish to promote an offer or event, or simply wish to take advantage of this rare opportunity to reach the 4 highest populated urban areas in the country on a high frequency and low cost basis.
For further information on this opportunity, please contact the sales team on sales@4fm.ie / 01 4255400
New Prince album entitled '20TEN' to be launched with The Irish Daily Mirror on Saturday July 10th (05/07/2010)
International megastar Prince will distribute his new album, '20TEN', free and exclusively with the Irish Daily Mirror - the first time that a major recording artist has ever released a new album through a national daily newspaper in Ireland and the UK. - 10th July 2010
Over 2.5 million copies of the free CD will be given away to fans with the paper on Saturday 10 July, the only place in Ireland and the UK where the album will be available at that time. The album giveaway is part of a multimedia collaboration with the artist which will see the Irish Daily Mirror run a series of Prince-themed features devoted to one of pop music's most iconic personalities.
Kiran Sharma of KIKIT, Prince's representative and producer of his live shows, said: "The Most Beautiful Girl In The World in 1995 was Prince's first number one selling single as a completely free artist.
"Fifteen years on, Prince is demonstrating that in 2010 it is still possible for artists to work in an independent and innovative capacity, highlighted here in a world first of delivering the new album across multiple territories, through complementary distribution channels.
"The new album, 20TEN, is a celebratory, quintessential Prince masterpiece and marks the start of the international tour."
For further details call 01 8688615 or email peter.barry@irishmirror.ie
4FM 'Traffic & Travel' sponsorship is available from August 2010 (30/06/2010)
The 4FM Traffic & Travel slot becomes available for sponsorship from the beginning of August 2010. This is the first time traffic & travel has been available in over a year. Brand mentions across the week include 75 in weekday Prime Time alone. An opportunity to drive a brand message with high frequency across the 4 main cities of Dublin, Cork, Galway and Limerick To learn more about this great value opportunity give Joe, Siobhan or Iris a call at 4FM on 01-4255400. Email sales@4fm.ie
Latest CD giveaway from the Irish Mail on Sunday - Gilbert O'Sullivan Live (30/06/2010)
This Sunday, July 4th, the Irish Mail on Sunday will giveaway Gilbert O'Sullivan's "The Best Of... Live" CD including tracks such as Nothing Rhymed, Clair, At the Very Mention of Your Name, Matrimony, Or So They Say and many more. For more information see here and for advertising details please call 01 6375816
TV3 to show the Connacht Football Semi-Final Replay and Munster Football Final this weekend (30/06/2010)
Sligo play Galway in the replay of the Connacht Semi-Final on Saturday, July 3rd. And Kerry play Limerick in the Munster Final on Sunday, July 4th. Both games are exclusive to TV3. For advertising details please contact TV3 Sales on 01 4193314 or email sales@tv3.ie
RTE Guide 'Back To School' feature to be published Aug 20th (30/06/2010)
The RTÉ Guide will publish a special extended Back to School feature within issue dated 20th August 2010, on sale 16th August 2010.
The extended editorial feature will cover the following:
- Nutritious lunch box ideas
- Foods to protect your child's health and boost immune deficiency all year round
- Uniforms, shoes, bags, pencil cases and school accessories - best buys for the new term
- All aspects of preparing your child for starting or returning to school
There are limited advertising slots available within this feature - early booking is advised. Latest closing date for bookings is 5th August and copy deadline is 10th August. For more information on advertising opportunities, please contact Karen Foster 01 208 2880
The RTÉ Guide is still Ireland's highest selling magazine with a weekly circulation of 87,561 copies (ABC January - December 2009)
TGI Readership 2009:
- 487,000 Adult readers per issue
- 280,000 Female readers per issue
- 327,000 Main Shoppers
- 159,000 Adults with Children
The Irish Daily Mail will be offering free reader gifts for Shrek Week from June 26th (22/06/2010)
From this Saturday the Irish Daily Mail will be offering free Shrek gifts all week long in the run up to the Irish cinema release of Shrek The Final Chapter (or Shrek Forever After). The movie will also come in a 3D version. For more information click here.
Independent Digital, the digital home of Independent News & Media launches new website for women (18/06/2010)
The site is named www.independentwoman.ie , is aimed at women aged 18-35 and will have a new look and feel compared to the existing www.independent.ie website, the online sister to the national newspaper..
TV3, Setanta and City Channel to benefit from increased minutes of advertisements per hour (18/06/2010)
The Broadcasting Authority of Ireland published draft amendments to the broadcasting rules which may be implemented by August. The increase in minutes (Daily and Hourly Limits) proposed revise the maximum from 10 to 12 minutes / hr. The maximum per day may increase from 15% of daily broadcast time to 20%. These rules changes will not affect RTE.
The Irish Mail on Sunday's next issue of Supermum is out Aug 15th (16/06/2010)
Supermum is IMOS's bible for modern mothers. Each quarterly A3 issue is full of articles about what it means to be an Irish mum in todays busy society. Celebrity interviews, health and nutritional advice for babies and children, fun recreational ideas for the family as well as fashion spreads for mums and children alike, this Irish Mail on Sunday offering is an excellent platform for targeting young families. This issue will have lots of useful articles focusing on the mayhem of Back To School time.
To book advertising please contact ariana.dunne@assocnews.ie or call 01 6375913 / roisin.lawlor@assocnews.ie or call 01 6375806.
For more details on editorial please click here.
The Irish Sun to produce 3D edition of the newspaper prior to the World Cup 2010 (06/05/2010)
The Irish Sun is printing the first 3D edition of the paper in early June before the World Cup kicks off. It will contain 3D colour advertisements and editorial, including its own 3D Page 3. Readers will be supplied with 3D glasses. An advertising campaign promoting this one-off publication will run in May. The Irish Sun will increase the print run to support the anticipated demand. According to FIFA, up to 25 of the games in the World Cup will be captured using 3D cameras.
The following advertising/sponsorship opportunities are available:
- Branding on 3D Glasses and on 3D Wall Chart
- 3D ad sites in ROP for all sizes
- Standard 2D advertising in historic 1st 3D issue
It is likely to be a big day for The Irish Sun, both in terms of circulation and readership. There will be limited availability on 3D Pages so bookings will be treated on a first come first served basis. For further details call 01 4792555 or email karl.kavanagh@newsint.ie / claire.connellan@newsint.ie
Newstalk Heineken Cup Rugby Semi Final Package announced for May Bank Holiday Weekend (16/04/2010)
The package covers all Newstalk's build up, analysis and opinion in the run up to the games on May 1st and 2nd. Leinster play Toulouse on Saturday May 1st and Munster play Biarritz on May 2nd. Build up commences April 26th and up to May 2nd. There are 21 spots achieving a frequency of 3 across the period. Click HERE for further details.To book call 01 6445100 or email sales@newstalk.ie
Newstalk World Cup Package announced (16/04/2010)
Newstalk have announced their World Cup 2010 Package which will run for the period June 11th to July 11th. There are 30 spots in the package to be placed in top programmes such as The Right Hook and Off The Ball (and many more) with analysis from Ken Early, Eoin McDevitt, Ger Gilroy, Johnny Giles and Graham Hunter.Achieving an All Adult Reach of 307,000 and a Frequency of 3 (Source: JNLR/Mediastar Jan-Dec 2009). Click HERE for further details.
To book call 01 6445100 or email sales@newstalk.ie
From today, The Dubliner magazine will be distributed with the Evening Herald (08/04/2010)
The Dubliner magazine will now be distributed with the Evening Herald every Thursday. A high quality 64-page glossy, it will be have entertainment, interviews, listings, movies, music, the arts and eating out. The magazine will come in a new compact size.The glossy will continue to be produced by the journalists at The Dubliner and printed at the Independent Newspapers plant in Newry.
It’s a first in the publishing world here for a daily newspaper and an independent magazine company to join forces like this.
The Irish Mail on Sunday is to give away a Phil Coulter CD on Apr 18th (07/04/2010)
On April 18th the Irish Mail on Sunday will giveaway a Phil Coulter CD. A full length album containing many of his biggest hits. For more details click here. Call 01 6375816 for advertising booking information.
The Irish Daily Mail teams up with Gerry Daly in flower seed give away (07/04/2010)
The Irish Daily Mail will be giving away flower seeds every day from Saturday April 24th to Friday April 30th. The seeds are by Sutton's and come in a variety of plants including primroses, cornflowers, poppys, pansys and many more. The seed giveaway will be accompanied by a "how to grow" guide each day from Gerry Daly. Click here for more details. Call 01 6375816 to place an advertising booking.
RTE Radio 1's Marian Finucane Show is now available for sponsorship (07/04/2010)
RTE Radio 1’s Marian Finucane Show is the highest-rating weekend radio show in Ireland. According to the latest JNLR listenership figures Marian’s Saturday Show remains the third most listened to radio show in Ireland with 381,000 listeners with Marian’s Sunday show the seventh most listened show delivering 337,000 listeners.
Weekly Sponsorship package:
1 x sponsor credited promo every Friday in Liveline [1.45 -3.00pm]
1 x sponsor credited promo every Saturday in Playback [9.10 – 10am]
1 x sponsor credited promo every Sunday in Miriam Meets [10 – 11.00am]
4 x 10’ sponsor credited stings every Saturday with Marian Finucane [11am – 1pm]
4 x 10’ sponsor credited stings every Sunday with Marian Finucane [11am – 1pm]
Summary of sponsorship package:
572 x sponsor credited stings per twelve month sponsorship
Sponsorship Sting:
“The Marian Finucane show on RTÉ Radio 1 with Sponsor + (sponsor tag line)”
Weekly Audience Delivery with CPT on Weekly Sponsorship Fee of €2,888 :
Audience Reach 719,000 20% 4.1 €0.97 627,000 29% 4.2 €1.09 499,000 23% 4.2 €1.37 361,000 25% 4.5 €1.77 364,000 20% 4.2 €1.89 355,000 20% 4.1 €2.00 12 month sponsorship fee of €150,000 (2010 Rate Card value is €203,060)
For further information contact RTÉ Radio Sponsorship Manager Tara Farrell on 01 208 3430 or email tara.farrell@rte.ie
New magazine launched 'TRI Magazine' (Triathlon Racing Ireland) in March 2010 (06/04/2010)
TRI magazine launched in March 2010 with a target circulation of 2,500. Distribution will be via selected sports outlets nationwide, subscriptions and distributed at triathlon events around Ireland. The publication will be monthly producing twelve editions a year. The magazine has a sister website with content including the following - FitnessDiary / Multisports Event Services / Chatboards & Blogs / Buy & Sell / Sporty Singles / Race Photos / Race Calendar. Full page colour rates are €650. For further details please view our Magazine Section on site at TRI Magazine. You can contact TRI Magazine on 087 2273011 or email karina@triathlon.ie
RTE Guide's upcoming specials for the second quarter 2010 (06/04/2010)
April 16th – Weight Watchers Magazine. RTE Guide see a return of this 32 page magazine. There is also limited advertising availability within the actual Weight Watcher’s magazine. This issue will be supported by a heavy weight TV, Radio and OnLine advertising campaign. Booking deadline for the Guide is 2nd April and booking deadline for the Weight Watcher’s Magazine is 26th March.
May 21st – Summer Style and Beauty. This issue will feature a Summer Style and Beauty supplement. Looking to highlight summer trends, 10 easy ways to up-date your wardrobe. Editor’s favourites for under €50. Dressing and packing for holidays / weekends away. Summer must haves, the perfect bikini/swimsuit and all the latest in beauty and hair trends. This supplement is open for sponsorship and advertising. Booking deadline is 28th April 2010.
May 28th – Weight Watchers Mini Supplements. In this issue RTE Guide will publish an 8 page Weight Watchers mini supplement. This issue will take a look at healthy recipes for dining al fresco and barbeques the Weight Watcher’s way, summer parties and will also include some hints and tips on a healthy outdoor exercise routine. This issue will be supported by TV, Radio and OnLine advertising campaign. Booking deadline is 14th May and copy deadline is 18th May.
The RTÉ Guide is Ireland’s largest selling magazine with a weekly circulation of 87,561 * copies *ABC Jan - Dec 2009. The RTÉ Guide is read by 487,000 Adults, 280,000 Women and 207,000 Men (TGI 2009)
For more information on advertising in these or any issue of the RTÉ Guide, please call Karen on 00 353 (0)1 208 2880 or email karen.foster@rte.ie
Correction- MediaLive.ie posted misleading circulation figures for the Cork Independent on January 8th 2010 (06/04/2010)
The Cork Independent figure of 65, 146 was misinterpreted as an audit of the publication's entire circulation. This is not the case, the figure given should have read as a "publishers statement" of circulation. The Cork Independent's current ABC audited "door to door" figure is 21,433. The Cork Independent does not hold an independent certificate for the remainder of its claimed circulation. We acknowledge that the headline which accompanied the article, which stated "Cork Independent free-sheet claims crown for largest certified publication in Cork", was inaccurate. We also acknowledge that the statement "with a circulation of 65,146 approved by the ABC the local paper tips Cork News to the top" was misleading. The post has been removed from the site and circulation statements amended and accredited appropriately. We apologise to any persons misled by this."
DATE CHANGE - IAPI AdFx 2010 to include 'Behavioural Economics & Advertising' seminar with Rory Sutherland, Vice Chairman of Ogilvy Group UK & President of the IPA (16/03/2010)
Due to scheduling conflicts the Rory Sutherland seminar has moved to May 12th 2010.
The Institute of Advertising Practitioners of Ireland's advertising effectiveness awards, AdFx 2010, will this year include a 'Behavioural Economics & Advertising' seminar with Rory Sutherland, Vice Chairman of Ogilvy Group UK & President of the IPA on May 12th 2010.
This event is open to all IAPI member agencies and each agency may bring three clients to the seminar. For more details go to www.iapi.ie - booking is essential as places are limited.
McWalters ADDS is a new recruitment agency specialising in the areas of Advertising, Design, Digital, Sales & Marketing industries (15/03/2010)
Tom McWalters has set up McWalters ADDS, a recruitment consultancy specializing in delivering employment solutions for the Advertising, Design, Digital, Sales and Marketing industries.
McWalters ADDS was born out of the recent recession and aims to become the leading recruitment consultancy for both clients and candidates across these specialist markets. Tom is well known in the industry having worked in this sector for more than ten years.
"Starting any business in a recession is a challenge. Recruitment is an investment in the future of any company. This business is a service industry and it's vital that the right people are identified quickly. We are committed to helping the business grow stronger again, one job at a time," said McWalters. Tom can be contacted at www.mcwaltersadds.ie
CBS Outdoor launch Ireland's first 'Mall Digital' formats in the Square Town Centre in Tallaght (15/03/2010)
CBS Outdoor has launched the first Mall Digital formats in Ireland. The recently refurbished Square Town Centre in Tallaght is the venue for this media first. There are a total of 30 DEP's - Digital Escalator Panels - leading from the Central Plaza on level 2 to level 3, split between 20 on the travelator and 10 on the escalator. Five LCD screens complete the digital offering.
Advertisers have access to 10 second commercials on all 30 DEP's for two weeks with similar campaigns available on 5 LCD Screens.
The Square attracts over 300,000 shoppers every week with over 65,000 square metres of Retail, Mall, Food and Leisure Facilities.
Marie Lawlor, Sales & Marketing Director at CBS Outdoor says "We are very excited about the digital opportunities in the Square. It offers a platform for true innovation and creativity for our clients in a vibrant environment and responds to the demands of a digital savvy audience". Advertisers using the medium include Vodafone, National Lottery, Lynx Twist, Lucozade, Cadbury's Cream Egg and Cadbury's Flake.For more information contact: Antoinette O'Callaghan, CBS Outdoor on 01-6694500 or email antoinette.ocallaghan@cbsoutdoor.ie
The Advertising Benevolent Society of Ireland's annual pub table quiz will take place on March 25th (15/03/2010)
It will take place on March 25th in Kobra on Leeson Street at 7pm. The cost is €100 for a table of 4 and tables can be booked by contacting Aisling Conlon, IAPI on 01 6765991 or see further contacts below. There'll be plenty of spot prizes and craic on the night. So, get those brain cells working ! And more importantly, book your table to avoid disappointment.
The Advertising Benevolent Society of Ireland or TABS as it is commonly known in adland was founded in 1953 by people in advertising - for people in advertising. TABS is here to lend a hand whenever someone in advertising suffers from the consequences of ill-fortune or ill-health. It is completely confidential and discreet. TABS are here to help, to make sure no one has to face a problem on their own. TABS is a voluntary organisation, run by advertising people and their confidential helpline is 01 2804121.
To book your table for TABS table quiz contact:
Barry Kennedy -01 6760221
Emma Preston - 01 4993442
Philip Elliott - 01 6145300
Brenda Lawlor - 01 6564610
Joe O'Grady - 087 9537478
Reminder - Irish Outdoor Media Association (OMA) announce date for the 23rd Outdoor Advertising Awards (11/03/2010) CLOSING DATE THIS FRIDAY !
The Outdoor Media Association is pleased to announce that the 23rd Outdoor Advertising Awards will be taking place in Dublin on Thursday 22nd April 2010. These prestigious all-Ireland Outdoor Awards have always recognised creative distinction. This year they will also acknowledge campaigns that have achieved results through excellence in media planning and celebrate those that have best utilised the Outdoor Medium over the period 2008 to 2009.
Previous winners include the Volkswagen Caddy Life 'Shoe House' and Lemsip's 'Here to Help', among other iconic and memorable campaigns which can be viewed on the awards website. There are four categories in the 23rd Outdoor Advertising Awards: Grand Prix - Best Outdoor Campaign, Best Poster Design, Best Industry Newcomer Poster Design and Most Innovative Campaign.
Entries are now being accepted. Closing date for entries is Friday, 12th March 2010.
St Patrick's Day Package on RTE Radio 1 (05/03/2010)
St Patrick’s Day Package 2010 - Around the world on the 17th March, Ireland is celebrated with parties and parades but the BIG party is here at home. Although times and purse strings are getting tighter no one knows better than the Irish how to have a great time.
Tap into the atmosphere and boost sales by celebrating our national holiday with RTÉ Radio, the national broadcaster.
On Air Activity – Monday 15th March - Sunday 21st March
Celebrate our national holiday with the 25 spot St Patrick’s Day Package at a cost of €10,000 (30 sec)Weekly Audience Delivery with CPT on Weekly Sponsorship Fee of €2,888 :
Audience Reach 1,184,000 34% 2 €4.19 567,000 39% 2 €8.60 790,00 39% 2 €6.06 For further information and RTE contact details, click here.
MediaLive.ie has expanded its content to include information on Direct Mail (05/03/2010)
To view the information you will need to register (which is FREE). Click here for further details http://www.medialive2.com/direct-marketing/
The latest Joint National Readership Survey for the full year 2009 (23/02/2010)
The Joint National Readership Survey was released last week. It covers the full year for 2009. Four publications - Evening Echo, The Irish People, RTE Guide and Hot Press are no longer reported in the JNRS.
While, all publications bar The Sunday Times and Irish Sunday Mirror recorded declines in their ABC circulations many recorded increases in readership. Please also note that ABCs are quoted for an island of Ireland report where as readership is reported for the Republic of Ireland only. Below are some market segments of note.
Overall:
Overall, the number of people regularly reading a newspaper increased by 3,000. There have been a number of big increases for some publications, most notably, The Sunday Times up 31% (+78,000) and Sunday Business Post up 26% (+41,000) year on year. The biggest decreases were the Irish Daily Star down 13% (-62,000) and the Sunday World down 12% (-107,000).
15-44s:
That said, the Irish Daily Star is still the market leader for daily newspapers in targeting its core 15-44 readers, reaching 289,000 / 14% of this cohort. In the Sunday market, the Sunday World is also the market leader in this segment reaching 498,000 / 25% of 15 - 44s.
Socio-demographics:
With regard to socio-demographics and the coveted AB market, the Sunday Independent leads the way with 174,000 AB readers (36% reach); The Sunday Times reaches 134,000 / 28% and The Irish Times reaches 129,000 / 27%. Again, in reaching C1's the Sunday Independent leads the way with 376,000 (39% reach) followed by its daily sister title the Irish Independent with 202,000 (21% reach) followed by The Sunday Times with 181,000 (19%); Sunday World with 163,000 (17%) and Irish Times with 162,000 (17%).
Main Shoppers (and those with Kids):
Among Main Shoppers, the Sunday Independent leads the way reaching 608,000 / 31%, followed by the Sunday World with 420,000 (21%), Irish Independent with 349,000 (18% reach) and then the Irish News of the World with 263,000 / 13%. The margins between the papers grows tighter when looking at Main Shoppers with Kids where the Sunday Independent reaches 157,000 (25%); Sunday World reaches 150,000 (24%) and the Irish News of the World moves into third place with 113,000 (18%).
Regional Performance:
Within the spread of readers across the country, the Evening Herald continues to pull its majority of readers from Leinster (98%) while The Irish Times takes 78% of its readers from the region. Similarly in Munster, The Irish Examiner takes 96% of its readers from that region. The Irish Farmers Journal is the publication of record for the farming community in Ireland and has a weekly readership of 272,000. 173,000 of these are classed as either F1 (possessing 50 acres or more) or F2 (possessing less than 50 acres), that's a reach of 62% of the farmers in Ireland.
Sundays Sunday World Sunday Independent Irish News of the World Irish Mail on Sunday Sunday Times Sunday Tribune Irish Daily Star Sunday Sunday Business Post Irish Sunday Mirror Dailies Irish Independent Irish Times The Irish Daily Star The Irish Sun Irish Daily Mirror The Irish Examiner Irish Daily Mail Evenings Ev Herald
The Meteor Ireland Music Awards 2010 (23/02/2010)
The Meteor Ireland Music Awards 2010 were watched by 889,000 individuals on Sunday evening on RTE2. Hosted by Amanda Byram and featuring performances from Florence & The Machine, Paolo Nutini, Pixie Lott, Westlife, Temper Trap and others, the show was broadcast from 21.00 to 23.00. Some viewership highlights are noted below.Reach:
2010 outperformed 2009 and reached an overall total of 889,000 individuals, 45,000 more than 2009.Share of Viewing:
22% of individuals who were watching any commercial television at the time of the broadcast were watching the awards. This figure was 16% last year.15-24s:
The commercial share of viewing was 16% in 2009 for 15-24s. This year, the programmes share of commercial viewing was a staggering 52% compared to 16% last year. The average viewership across the programmes duration was up from 13,000 to 41,000. The overall viewership of the programme in 2010 was 80,000 for this age group (4,000 more than 2009).25-34s:
The full programme viewership by this age group was up 30,000 (or +15%) to 224,000.
Latest ABC's for national press in Ireland have been released (19/02/2010)
The majority of newspapers lost circulation according to the latest ABC island of Ireland report. The July-Dec 2009 report shows that the Sunday World is the biggest paid for newspaper on the island of Ireland (Nth & Sth) with a circulation of 270,453, -5.2% on the same period in 2008. The Sunday Independent's ABC figure is now 268,140 (-0.8%). The Sunday Business Post saw a decline in circulation to 52,271, down 4.9% year on year and down 9.5% period on period. The Sunday Tribune saw the greatest percentage decline year on year of any of the Irish daily or Sunday newspapers with a circulation of 60,344, down 9.5% from the final six months of 2008 and down 8.2% from the first six months of 2009. Circulation at the Irish edition of the Sunday Times was up by 4.1% to 114,413. The Sunday Mirror gained 855 copies to reach 39,831.In the daily market, The Irish Independent retains the top spot for dailies circulating 149,906, -3%, on the same period in 2008. The Irish Times dropped 7.4% to 106,926. The Irish Daily Star is reported to be 100,265 for the full year in 2009. Elsewhere the Irish Examiner was down 6.6% to 49,096 while the Evening Herald was down 2.5% to 69,351. The Irish Daily Mail's circulation, meanwhile, was down 9.7% to 49,090.
Sundays Sunday World Sunday Independent Irish News of the World Irish Mail on Sunday Sunday Times Sunday Tribune Irish Daily Star Sunday Sunday Business Post Irish Sunday Mirror The Irish People Dailies Irish Independent Irish Times The Irish Daily Star The Irish Sun Irish Daily Mirror The Irish Examiner Irish Daily Mail Evenings Ev Herald (Mon- Fri) (42,910 on Sat) Evening Echo
Source: ABC Island of Ireland Report and ABC UK
.
Reminder - Irish Outdoor Media Association (OMA) announce date for the 23rd Outdoor Advertising Awards (19/02/2010)
The Outdoor Media Association is pleased to announce that the 23rd Outdoor Advertising Awards will be taking place in Dublin on Thursday 22nd April 2010. These prestigious all-Ireland Outdoor Awards have always recognised creative distinction. This year they will also acknowledge campaigns that have achieved results through excellence in media planning and celebrate those that have best utilised the Outdoor Medium over the period 2008 to 2009.
Previous winners include the Volkswagen Caddy Life 'Shoe House' and Lemsip's 'Here to Help', among other iconic and memorable campaigns which can be viewed on the awards website. There are four categories in the 23rd Outdoor Advertising Awards: Grand Prix - Best Outdoor Campaign, Best Poster Design, Best Industry Newcomer Poster Design and Most Innovative Campaign.
Entries are now being accepted. Closing date for entries is Friday, 12th March 2010.
RTE Radio 1's Marian Finucane Show is now available for sponsorship (16/02/2010)
RTE Radio 1’s Marian Finucane Show is the highest-rating weekend radio show in Ireland. According to the latest JNLR listenership figures Marian’s Saturday Show remains the third most listened to radio show in Ireland with 381,000 listeners with Marian’s Sunday show the seventh most listened show delivering 337,000 listeners.
Weekly Sponsorship package:
1 x sponsor credited promo every Friday in Liveline [1.45 -3.00pm]
1 x sponsor credited promo every Saturday in Playback [9.10 – 10am]
1 x sponsor credited promo every Sunday in Miriam Meets [10 – 11.00am]
4 x 10’ sponsor credited stings every Saturday with Marian Finucane [11am – 1pm]
4 x 10’ sponsor credited stings every Sunday with Marian Finucane [11am – 1pm]
Summary of sponsorship package:
572 x sponsor credited stings per twelve month sponsorship
Sponsorship Sting:
“The Marian Finucane show on RTÉ Radio 1 with Sponsor + (sponsor tag line)”
Weekly Audience Delivery with CPT on Weekly Sponsorship Fee of €2,888 :
Audience Reach 719,000 20% 4.1 €0.97 627,000 29% 4.2 €1.09 499,000 23% 4.2 €1.37 361,000 25% 4.5 €1.77 364,000 20% 4.2 €1.89 355,000 20% 4.1 €2.00 12 month sponsorship fee of €150,000 (2010 Rate Card value is €203,060)
For further information contact RTÉ Radio Sponsorship Manager Tara Farrell on 01 208 3430 or email tara.farrell@rte.ie
Sponsorship Opportunity - RTÉ Guide to publish stand alone 68 page cook book, polybagged with Mar 12th issue (16/02/2010)
The RTÉ Guide is publishing a stand alone cook book in issue dated 12th March 2010 (on sale 16th March).
This 68 page A5 stand alone cook book will feature recipes from the popular RTÉ TV programme ‘The Restaurant’. It will be polybagged with the RTÉ Guide dated 12th March and it will be promoted heavily with a highly targeted TV, radio and online advertising campaign, it will also be pre-promoted in the RTÉ Guide issue dated 6th March and the sponsor’s logo will appear on this promotion. The print run will be 130,000 copies and the sponsor can avail of up to 5,000 run ons of the cook book for their own use.
The sponsorship opportunity available for any client to showcase their brand within this publication will include the following:
Colour page advertisement on the inside front cover
Colour page advertisement on the inside back cover
Centre page spread
30 logos to appear on each recipe
The RTÉ Guide is Ireland’s largest selling magazine with an ABC circulation figure of 94,822 (Jan / Dec 2008). Reaching 487,000 Adults, 280,000 Women and 207,000 Men. 327,000 Mainshoppers read the RTÉ Guide – TGI 2009.
The above package is priced at €12,000. The sponsor will have no influence over the editorial content.
If you require any further information please do not hesitate to contact Karen Foster on 01 208 2880 / 087 9290922 or email karen.foster@rte.ie
Cinema in Ireland - A round up of 2009 and highlights for 2010... Yogi Bear in 3D anyone? (16/02/2010)
Despite being the year that the highest grossing movie of all time - Avatar - was released, 2009 was the fourth highest year on record for cinema admissions in Ireland. 17.6 million admissions were recorded in 2009 (-3% yoy). Dublin admissions accounted for 46% or 8.1 million (-5% yoy). Northern Ireland admissions were up to 5.5 million (+2% yoy).
REP. OF IRELAND'S TOP 10 FILMS 2009
1 The Hangover 2 Up 3 Slumdog Millionaire 4 Ice Age 3: Dawn of the Dinosaurs 5 Harry Potter and the Half Blood Prince 6 The Twilight Saga: New Moon 7 Transformers: Revenge of the Fallen 8 Bruno 9 Avatar 10 Marley & Me
In 2009, 31 new screens were opened in Ireland. 23 of which are state of the art digital screens. These screens bring an additional 5,002 seats. The new screens opened in Ashbourne, Carlow, Dublin, Thurles and Newbridge.
Carlton Screen Advertising continues to dominate the cinema advertising market representing 95% of cinemas in Ireland. In 2009 CSA won the contracts for UCI, Odeon and Storm cinema group. This brings CSA's portfolio of screens to a total of 70 sites and 430 screens.
Pixar’s Up became the first 3D film to open the Cannes Film Festival in May 2009. 3D screens are accounting for approximately 40% - 90% of the total Box Office taken for a 3D film. The growth in popularity of 3D has resulted in a host of 2D films being rerendered
to be released in 3D in 2010, including Harry Potter and the Deathly Hallows Part One and Clash of the Titans. In ROI, 3D has encouraged the rapid installation of digital and 3D screens nationwide, with 23% of screens are now digital and 13% 3D. The success of Avatar is further evidence of the rise of 3D.
The development of 3D technology has contributed to Avatar’s success. It reached Number 9 in the ROI Top 10 Films of 2009,
after just 2 weeks of Box Office. It is currently and likely to stay at Number 1 in the ROI Top 10 Films of 2010. Having taken in excess of €7 million to date in ROI, fuelled by repeat viewers and strong word of mouth. 90% of Avatar’s ROI box office is coming from 3D screens. The movie has broken box office records worldwide to become the highest-grossing film of all time.
3D Films in 2010 include: Alice in Wonderland. Clash of the Titans, Toy Story 3, Shrek: The Final Chapter, Resident Evil: Afterlife, Piranha, Yogi Bear, Tron, The Smurfs movie, Step Up 3D and may more.
Source: CSA
RTE Radio 1's Weekend Sport now available for sponsorship (15/02/2010)
Weekend Sport on RTÉ Radio 1 is now available for sponsorship. With 175,000 listeners on Saturday and 169,000 tuning in on Sunday,
Weekend Sport on Saturday and Sunday are the top two most listened to sports shows on national radio.
Activity:
1 x sponsor credited promo in Morning Ireland (Friday 7am- 9am)
1 x sponsor credited promo in Sports at 7pm (Friday 7pm - 7.30pm)
1 x sponsor credited promo in The Business (Saturday 10am- 11am)
1 x sponsor credited promo in Marian Finucane (Sunday 11am - 1pm)
12 x sponsor credited stings every Saturday & Sunday (Total 24 per weekend)
Pre-recorded sponsorship sting:
“Weekend sport on RTÉ Radio 1 sponsored by (sponsor) plus (Sponsor tag line)”
Audience Reach 693,000 19.6% 3.7 €1.50 359,000 20.6% 3.7 €2.93 124,000 14.1% 3.4 €9.05 227,000 31.4% 3.9 €4.40 335,000 18.7% 3.7 €3.07 220,000 12.5% 3.3 €5.25 52 Week Sponsorship Fee: €200,000 (2010 Rate Card Value €303,576)
For further Information or a full list of T&C’s Contact: RTÉ Radio Sponsorship Manager Tara Farrell on 01 208 3430 or email tara.farrell@rte.ie
Latest JNLR report covering Jan to Dec 2009 released (15/02/2010)
87% of Irish adults listen to radio every week day according to the latest JNLR report, equal to the previous report. This report covers Jan to Dec 2009 states that 58% of adults in Ireland listen to a local or regional station on a daily compared to 50% tuning into national radio. Local and regional radio attracts a greater proportion of listeners in the Cork, South East, South West and North West regions, while in Dublin and the North East regions a larger audience tunes into national radio.
15-34s listen to local and regional radio 55% of the time compared with 45pc for national. Local radio has a 65% share among 15-34s in Dublin and 59% in Cork.
On average people tune into radio for 4 hours every day. RTE continues to dominate the top programmes with 18 out of the top ranking. shows. RTE Radio 1 has enjoyed an increase of 11% in Average Quarter Hour (AQH) Listenership. All Radio 1 programmes showed an increase in listenership, with Risin’ Time increasing the most, by 35%!
All 2FM programmes showed a decrease in listenership, resulting in an overall drop of 11%. Today FM has seen an overall decrease of 5% in AQH Listenership. Ray D’Arcy is now the only Today FM programme in the top ten. Newstalk continues to grow having gained 18% on 2008's report. All Newstalk programming saw increased listenership, the largest increase from Tom Dunne, now 34%, and The Right Hook at 22%.
Source: JNLR Jan-Dec 09 V Jan-Dec 08
Station Programme RTE Radio 1 Morning Ireland RTE Radio 1 Liveline RTE Radio 1 Marian Finucane (Sat) RTE Radio 1 The Tubridy Show RTE Radio 1 News at One RTE Radio 1 Today with Pat Kenny RTE Radio 1 Marian Finucane (Sun) RTE Radio 1 Playback / Others RTE Radio 1 The Business / Playback (Sat) RTE 2FM Gerry Ryan RTE Radio 1 Drivetime Today FM Ray D'Arcy RTE Radio 1 The Ronan Collins Show RTE Radio 1 Miriam Meets/The Business (Sun) RTE Radio 1 Mooney RTE Radio 1 This Week RTE Radio 1 News/Papers/Sunday Miscellany RTE Radio 1 News/Saturday View Today FM Ian Dempsey RTE Radio 1 News/Papers/Countrywide
Correction - TV3's UEFA Champions League 2 Spot Special for €9,000 - AC Milan V Manchester Utd and Stuttgart V Barcelona (12/02/2010)
AC Milan V Man Utd meet on Feb 16th and kick off is at 19..30. One 30 second spot in this game is €5,500.
Stuttgart V Barcelona meet on Feb 23rd and kick off is at 19.30. One 30 second spot in this game is €4,000.
Two spot package is €9,000.
For further details, please contact TV3 sales on 01 4193314 or email sales@tv3.ie
Correction - this was previously posted as a €6k special, it should be €9k. Apologies for any confusion.
Magazines focus on ABC's and leave the JNRS (12/02/2010)
Hot Press and RTE Guide will no longer be reported on in the Joint National Readership Survey, the currency for readership data in Ireland. Instead the focus will be on circulation data from the Audit Bureau of Circulations or ABCs. It is likely that these magazines will turn to TGI data for further readership analysis in replacing the JNRS.
RTE TV's coverage of the FIFA World Cup 2010 is available for sponsorship (12/02/2010)
RTÉ has acquired the rights to broadcast the 2010 World Cup Finals which will take place in South Africa from June 11th until July 11th. RTÉ has the rights to broadcast all 64 matches on TV. The broadcast will include live coverage, studio debate, highlights and Aprés Match. In addition, “The Road to South Africa” (16 x 1 hour) will be transmitted in the run up to the Finals. The sponsor will receive 10” & 7” stings around each World Cup transmission. (Average 10 stings per game). The sponsor’s logo will appear on all TV promotional trailers.
RTÉ Online will develop a unique website for World Cup 2010 to include all the latest news, fixtures/results, expert analysis, blogs etc.
RTÉ Online will simulcast all televised games. Some group and final stage games which are played simultaneously will be streamed exclusive to the web. The sponsor will receive three fixed placements across the entire World Cup Site plus a 10” sting before each live video stream showing the World Cup matches.In the run up to and during the World Cup Finals, listeners will receive all the news and results on 2FM’s Sports Bulletins. The sponsor will receive 66 credited mentions per week. Please mail gerry.mcguinness@rte.ie to indicate that you would like to discuss any / all of the commercial possibilities surrounding this sponsorship opportunity.
RTE TV are offering 60 second ad breaks to help advertisers avoid clutter (12/02/2010)
With RTÉ Television having less commercial minutage than competitive commercial channels, clutter is kept to a minimum in advertisement breaks. RTÉ Television are introducing 'stand-out breaks', a series of 60 second ad breaks running for 8 weeks, Wednesday evenings at 20.59 on RTÉ One. Typically RTÉ One attracts an audience of 600,000 Adults at this time on Wednesdays.
The first 'stand-out break' will feature in Not Enough Hours, which returns to RTÉ One on Wednesday 4th March for a second series following a very successful first run in 2008. A Millward Brown online survey conducted recently determined that short ad breaks generate even more cut-through with audiences.
For information on how to make your ad stand out, contact your RTÉ Television Sales Representative or email tvsales@rte.ie
TV3's UEFA Champions League 2 Spot Special for €9,000 - AC Milan V Manchester Utd and Stuttgart V Barcelona (09/02/2010)
AC Milan V Man Utd meet on Feb 16th and kick off is at 19..30. One 30 second spot in this game is €5,500.
Stuttgart V Barcelona meet on Feb 23rd and kick off is at 19.30. One 30 second spot in this game is €4,000.
Two spot package is €9,000.
For further details, please contact TV3 sales on 01 4193314 or email sales@tv3.ie
An Post's 'Publicity Post' is being offered at a special discounted rate from Jan to May 2010 (09/02/2010)
An Post is running a special limited-period promotion on it's 'Publicity Post' product. To be entitled to a special limited rate of €63.37 (ex. VAT) per 1,000 items of Publicity Post, your campaign must satisfy all of the following conditions:
• Includes or consists of 25,000 mail items or more to be delivered in one or more zones in County Dublin (City, North, South, West).
• Each mail item must weigh 20g or less
• Delivery between 4th January 2010 – 30th May 2010 (incl.)
• The offer is subject to normal terms and conditions and is subject to availability so early booking is advised.
Call the An Post team on 1850 21 16 32 to find out more or visit our Direct Marketing section - www.medialive2.com/direct-marketing/
Irish Outdoor Media Association (OMA) announce date for the 23rd Outdoor Advertising Awards (08/02/2010)
The Outdoor Media Association is pleased to announce that the 23rd Outdoor Advertising Awards will be taking place in Dublin on Thursday 22nd April 2010. These prestigious all-Ireland Outdoor Awards have always recognised creative distinction. This year they will also acknowledge campaigns that have achieved results through excellence in media planning and celebrate those that have best utilised the Outdoor Medium over the period 2008 to 2009.
Previous winners include the Volkswagen Caddy Life 'Shoe House' and Lemsip's 'Here to Help', among other iconic and memorable campaigns which can be viewed on the awards website. There are four categories in the 23rd Outdoor Advertising Awards: Grand Prix - Best Outdoor Campaign, Best Poster Design, Best Industry Newcomer Poster Design and Most Innovative Campaign.
Entries are now being accepted. Closing date for entries is Friday, 12th March 2010.
For full details and entry forms please go to www.outdoorawards.ie or contact Tony O'Flanagan, Outdoor Media Association on (01) 213 0524 or email info@oma.ie. The Outdoor Media Association ("OMA") is an industry body representing 98% of the Outdoor Advertising industry throughout Ireland. There are currently four member companies of the OMA. Bravo Outdoor, CBS Outdoor, Clear Channel Ireland, and JCDecaux Ireland. The OMA coordinates industry-wide projects such as monthly and quarterly advertising spend reports, Joint National Outdoor Research (JNOR) cover and frequency data for campaigns and the Outdoor Advertising Awards for poster creativity and effectiveness.
Living TV Ireland announce a number of new programmes available for sponsorship (08/02/2010)
Criminal Minds - Series 4 / 5th Feb –9th Jul / 23 x 60 Min episodes / Friday 2100 and Sunday 2100. The series follows the adventures of a team of profilers from the FBI’s Behavioural Analysis Unit (BAU) Criminal Minds differs from many criminal system procedural dramas by focusing on the criminal rather than the crime itself. Criminal Minds is of LIVING TV's top shows and has delivered peak audiences of 64,000 with a 8.3% Share for Women 15-34.
CSI - Series 10 / 24th Sep -17th Dec 2010 / 12 x 60 min episodes / Friday 2200.
CSI is an American crime drama television series. An immediate ratings smash for LIVING, the series mixes deduction ,gritty subject matter and popular characters.
CSI Miami - Series 7 / 2nd Apr -17th Sep / 25 x 60 min episodes / Friday 2200 and Wednesday 2200.
CSI Miami is an American police procedural television series. The series has been named the World's Most Popular TV Show following rating studies of 20 countries worldwide.
Grey's Anatomy - Series 6 / 21st Jan -01st Jul / 23 x 60 min episodes / Thursday 2200 and Wednesday 2000.
A Golden Globe-winning ABC television drama set in the prestigious Seattle Grace Hospital.Cougar Town - Series 1 / Apr 2010 / 22 x 30 min episodes stacked in 1 hour blocks / Monday late peak / Repeat Thursday and Sunday late peak.
Drama-comedy based on a newly single 40-year-old mom Jules Cobb (Courteney Cox) and her teenage son (DanByrd). Expect similar viewing to that of Desperate Housewives (or Friends).
Private Practice - Series 3 / Jul 2010 / 22 x 60 min episodes / Thursday 2200 and Wednesday 2000.
From Shonda Rhimes, the Golden Globe-winning creator of "Grey's Anatomy" comes a story about finding away to begin the rest of your life after a broken marriage and torn relationships.
Ghost Whisperer - Series 5 / 1st Jun -19th Oct 2010 / 22 x 60 min episodes / Wed late peak / Sunday late peak
Melinda Gordon (Jennifer Love Hewitt) communicates with earth bound spirits who cling to the living because of unfinished business.
Supernatural - Series 5 / 10th Feb -7th July / 22 x 60 min episodes / Wednesday 2100 and Sunday 2200.
Two brothers travel the country looking for their missing father and battling evil spirits along the way.
Medium - Series 6 / 16th Jul -17th Dec / 20 x 60 min episodes / Friday 2100 and Wednesday 2200.
A strong-willed young mother, a devoted wife and law student who begins to suspect that she can talk to dead people, see the future in her dreams, and read people's thoughts.
All Shows can be sold separately or packaged up to your clients needs delivering continuous presence across 52 weeks of the year with in excess of 350 hours of Premier Drama scheduled across the year.
For further information contact grainne.odoherty@tv3.ie or call 00 353 (0)1 4193371
RTE secure UEFA European Championship rights for 2012(08/02/2010)
RTÉ Sport has secured rights for TV, radio and the web for the 2012 UEFA European Championship. The deal includes all 31 matches.
BSkyB Ireland launch the Sky Player for Irish viewers on Windows 7 (08/02/2010)
This will enable live and video-on-demand services from the broadcaster to be viewed online. Existing customers / subscribers can access the player as per their subscription services. Whereas non-customers can access content via different packages on a monthly subscriptions. Sky Player has 27 streaming channels and an on-demand library for download at anytime. For further details contact the Sky sales team on 00 353 (0)1 614 7600.
New farming publication to launch in the coming weeks - Agri Sunday (04/02/2010)
Agri Sunday will be a new weekly tabloid sized paper launching nationwide in the coming weeks. Launch date is TBC. The publication is aimed at those working in and dealing with the agriculture industry. Based in Roscommon, the publication intends to launch with a circulation of 60,000 distributed via newsagents nationwide. Advertising rates start from 1/4 pages for €500 to full pages for €4,000. For further information contact Joseph Ward on 086 0405793 or email agriadvert@gmail.com. Further updates will follow in the coming weeks.
Latest radio listenership figures released for Northern Ireland (04/02/2010)
Cool FM is the most listened to commercial station in Northern Ireland with 344,000 listeners, up 16% year on year. That's more than BBC Radio 1. The Downtown / Cool FM combined package now reaches 38% of the Northern Ireland population (537,000). U105 increased listenership by 26% to 136,000.
talkSport had a good report with listeners up from 41,000 to 65,000, a wopping 58% increase.
While overall listenership was up by 5% from 1,194,000 to 1,253,000 there were some losers. The two biggest being BBC Radio 4, down 12,000, to 117,000 and Absolute Radio, down 14,000 to 14,000, a 50% decline.
RAJAR Q4 2009 Update:
000s
000s
000sDowntown Radio Cool FM* Downtown / Cool FM Citybeat * Q102.9/Q97.2/Q101.2** Seven FM** Six FM** Five FM** U105 Classic FM Absolute Radio talkSport Any Commercial BBC Radio Ulster BBC Radio 1 BBC Radio 2 BBC Radio 3 BBC Radio 4 Five Live Any BBC ALL RADIO Source: RAJAR 6 months ending 20th December 2009 / Base: Downtown Radio TSA
NB Stations marked with * do not cover the full TSA
Stations marked ** are based on 12 months data
'Kantar Media' is now the new name for TGI, KMR Software, TNS Media Intelligence and TNS Media Research (03/02/2010)
TGI, KMR Software, TNS Media Intelligence and TNS Media Research, together with the custom media teams of TNS and BMRB, create the newly formed Kantar Media.
Under this new umbrella brand, Kantar's media research, media monitoring and insight services have come together to combine their capabilities and expertise, providing a more robust, joined up service. Users will notice a new look and feel - including a new logo - to their communications that reflect their values and brand personality.
Users will also notice a change in email addresses to firstname.lastname@kantarmedia.com, however postal addresses and telephone numbers will remain the same. There have also been some changes to the registered legal and financial details of the constituent parts of Kantar Media and relevant information about these will be communicated separately.
Should you have any questions about the new organisation, please contact your client service representative at Kantar Media!
Radio 1 Live and Exclusive 6 Nations coverage (03/02/2010)
With Ireland defending their historic Grand Slam victory, this years Six Nations Championship promises to be an epic encounter. Advertisers can get in on all the action with the Radio1 20 spot Six Nations Package. Full details attached. Please note there is Limited Availability on this Package - Book early to secure!. Click here for more details or click the radio section on the left.
TV3 Group, Ireland, gets off to strong growth in audience figures for January 2010 (03/02/2010)
TV3 Group, including TV3 and 3e, reported significant growth for a number of audiences for the first month of 2010.
- Channel share across the full day is up 5.9% for adults and up 6.2% for 15-34s.
- Channel share for peak time viewing is up 7.5% for adults and up 8% for 15-34s.
- Channel share for ABC1s is up 11.1% across the full day.
- 3e was the fastest growing channel in January for adults 15-34s with share up 44%.
- The TV3 Group is up 9% while the RTE channels (RTE1 & RTE2) declined 10%.
MediaLive.ie has expanded its content to include information on Direct Mail (01/02/2010)
To view the information you will need to register (which is FREE). Click here for further details http://www.medialive2.com/direct-marketing/
RTE Radio 1 announce its' Countrywide show as available for sponsorship (29/01/2010)
Countrywide on RTÉ Radio 1, Saturday’s 9.00-10.00am is the Saturday morning rural affairs show presented by Damien O’Reilly and the CountryWide team features events, people and happenings that bring colour and life to communities, towns
and villages across the country.
Activity:
4 sponsor credited stings per show (104 stings x 6 month sponsorship / 208 stings x 12 month sponsorship)
Pre-recorded sponsorship stings:
“Countrywide on RTÉ Radio 1 sponsored by (sponsor) plus (short sponsor tag line)”
Weekly Audience Delivery with CPT on Weekly Sponsorship Fee of €926.
All Adults 6.0% 3.4 ABC1 7.0% 3.4 F1F2 22,000 7.7% 3.3 12 Month Sponsorship Fee: €50,000 (2010 Rate Card Value €68,640)
For further Information or a full list of T&C’s Contact: RTÉ Radio Sponsorship Manager Tara Farrell on 01 208 3430 or email tara.farrell@rte.ie See also www.rte.ie/radio1/countrywide/
Sky Sports announce programme / game line up for February 2010 (29/01/2010)
Included in the line up are matches from The Barclays Premiership, Champions League and The Carling Cup Final. See here for more details.
Irish Outdoor Media Association (OMA) announce date for the 23rd Outdoor Advertising Awards (29/01/2010)
The Outdoor Media Association is pleased to announce that the 23rd Outdoor Advertising Awards will be taking place in Dublin on Thursday 22nd April 2010. These prestigious all-Ireland Outdoor Awards have always recognised creative distinction. This year they will also acknowledge campaigns that have achieved results through excellence in media planning and celebrate those that have best utilised the Outdoor Medium over the period 2008 to 2009.
Previous winners include the Volkswagen Caddy Life 'Shoe House' and Lemsip's 'Here to Help', among other iconic and memorable campaigns which can be viewed on the awards website. There are four categories in the 23rd Outdoor Advertising Awards: Grand Prix - Best Outdoor Campaign, Best Poster Design, Best Industry Newcomer Poster Design and Most Innovative Campaign.
Entries are now being accepted. Closing date for entries is Friday, 12th March 2010.
For full details and entry forms please go to www.outdoorawards.ie or contact Tony O'Flanagan, Outdoor Media Association on (01) 213 0524 or email info@oma.ie. The Outdoor Media Association ("OMA") is an industry body representing 98% of the Outdoor Advertising industry throughout Ireland. There are currently four member companies of the OMA. Bravo Outdoor, CBS Outdoor, Clear Channel Ireland, and JCDecaux Ireland. The OMA coordinates industry-wide projects such as monthly and quarterly advertising spend reports, Joint National Outdoor Research (JNOR) cover and frequency data for campaigns and the Outdoor Advertising Awards for poster creativity and effectiveness.
TV3's biggest ever sports year comes with TV3's biggest ever sports package (28/01/2010)
TV3 are offering a number of sports packages and an all encompassing sports package covering UEFA Champions League, UEFA Europa League and the All Ireland GAA Championship. There are 41 exclusive live games in all between February and December 2010. Airtime preferences will be given to package sales.
UEFA Champions League
8 games Feb - May at €35,000
8 games Aug - Dec at €35,000
All 16 games at €60,000
Follow Man United, Chelsea and Arsenal as they compete to be crowned 2010 European Champions. UEFA Champions League returns to TV3 with exclusive Tuesday night coverage this Autumn.
UEFA Europa League
9 games Feb - May at €15,000
6 games Sept - Dec at €15,000
All 15 games at €25,000
3e will follow the fortunes of Liverpool as they attempt to salvage some silverware from a disappointing season thus far. 3e will also be broadcasting the 2010/2011 Europa league from September culminating in live and exclusive coverage of the final from the new Aviva stadium in Dublin.
GAA Championship
10 Games + Replays Jun - Jul at €28,000
The GAA Championship returns to TV3 this summer. Continuing on from last years much heralded coverage,
TV3 will broadcast 10 live games and will follow the fortunes of the top counties as they strive to become the 2010 All Ireland Hurling and Football Champions.
The Ultimate Sports Package
41 live matches encompassing the three packages above for €100,000
Airtime preference given to package sales. Contact your TV3 account manager for more information or to reserve. Call 01 4193314 or email sales@tv3.ie*All costs based on 30"
TV3 announce that Ireland's only home grown motoring programme Xcellerate is available for sponsorship (28/01/2010)
Now in it's second series Xcellerate returns to TV3 and 3e in March 2010. Xcellerate appeals to both men and women but maintains a core audience of Men 15-34. The programme will run for 6 episodes of 60 minute length. For further details please contact Aisling Quigley on 01 4193326 or email aisling.quigley@tv3.ie
Living TV Ireland announce 6 top shows now available for sponsorship (27/01/2010)
Criminal Minds, Season 4, 5th Feb - 9th July 2010
CSI Miami, Season 7, 2nd April - 17th Sept 2010
Ghost Whisperer, Season 4, 1st June - 19th Oct 2010
Supernatural, Season 5, 10th Feb - 7th July 2010
Medium, Season 5, 16th July - TBC 2010
CSI, Season 10, 24th Feb - 17th Dec 2010Contact Grainne O'Doherty on 01 4193371 or email grainne.odoherty@tv3.ie for further details
RTE Radio 1 announce Heineken Cup Package 2010 (27/01/2010)
Advertisers can get in on the action as RTÉ Radio 1 broadcasts all the key games Live and Exclusive!
Quarter Finals: Weekend of 9th – 11th April
Leinster vs. ASM Clermont Auvergne Munster vs. Northampton Saints
Semi-final 1: Weekend of 1st – 2nd May
Toulouse or Stade Français Paris vs. Leinster or ASM Clermont Auvergne
Semi-final 2: Weekend of 1st – 2nd May
Biarritz Olympique or Ospreys vs. Munster or Northampton Saints
Final : 22nd May – Stade de France
Reach all rugby fans with the: 20 spot ‘Heineken Cup Package’ 2010 at a 30 second cost of €7,950*
Advertisers will have priority access to all live games with this exclusive package. Contact your RTÉ Radio Account Manager to secure this package.
*4 spots per match depending on Munster/Leinster qualifying. Otherwise cost will be pro-rated down to reflect actual number of games.
4FM announce 6 Nations Package (27/01/2010)
As Ireland gear up to defend their status as 6 Nations Grand Slam winners 4FM have put together a fantastic package designed to maximise clients exposure to targeted Rugby content. Spots will be positioned in order to maximise coverage of Rugby related content & will include 'McGurk on 4' as well as a significant percentage of other PT spots..Available w/c : Feb 1st, 8th, 22nd & Mar 8th & 15th
Duration : 30 Seconds
Spots : 21
Cost : €2,050Package Contents :
5 x Breakfast spots - After the 08.00 Sports bulletin
3 x Lunchtime on 4 - 12.00-13.58
2 x Lunchtime on 4 - Friday 12.00-14.00 (with specific Rugby content)
3 x McGurk on 4 - 17.00-19.00
2 x McGurk on 4 - Friday 17.00-19.00 (with specific Rugby content)
3 x Saturday Sports - 14.00-17.00
3 x Sunday Sports - 14.00-17.00Previous contributors to these shows include Eddie O'Sullivan, Brent Pope, Malcolm O'Kelly, Jim Glennon, Denis Hickie, Rocky Elsom, John Robbie, Shane Byrne & Reggie Corrigan
For further information contact the 4FM sales team on 01 4255400 or email sales@4fm.ie.
Setanta Sports coverage of the RBS 6 Nations Rugby is available for sponsorship (26/01/2010)
The 2010 RBS Six Nations Rugby comes to Setanta Sports and is available for sponsorship. The sponsorship package includes the following.
(i) Six Nations Preview (The Hub)
Live every Friday night on a RBS 6 Nations match weekend The Hub, our studio discussion show, will include extensive coverage of the weekend’s highly anticipated upcoming games with analysis from with Neil Francis, Ciaran Fitzgerald & Matt Williams.
(ii) RBS Six Nations Rugby Review / Highlights
Live every Saturday night during the RBS Six Nations weekends Setanta will broadcast a review show which will incorporate live studio discussion with analysis from our panelists and match highlights.
(iii) RBS Six Nations Deferred Coverage
Setanta will show deferred coverage of every single RBS Six Nations game, typically with a 24 hr delay:
Sat 6th Feb Ireland v Italy Croke Park
Sat 6th Feb England v Wales Twickenham
Sun 7th Feb Scotland v France Murrayfield
Sat 13th Feb Wales v Scotland Millennium Stadium
Sat 13th Feb France v Ireland Stade de France
Sun 14th Feb Italy v England Stadio Flaminio
Fri 26th Feb Wales v France Millennium Stadium
Sat 27th Feb Italy v Scotland Stadio Flaminio
Sat 27th Feb England v Ireland Twickenham
Sat 13th Mar Ireland v Wales Croke Park
Sat 13th Mar Scotland v England Murrayfield
Sun 14th Mar France v Italy Stade de France
Sat 20th Mar Wales v Italy Millennium Stadium
Sat 20th Mar Ireland v Scotland Croke Park
Sat 20th Mar France v England Stade de France
Delivering: Over 200 stings + repeats
Investment: €20,000 + vat
Terms and Conditions Apply
Optional Extra: A competition, if required, over 4 episodes of The Hub, with the 5th episode on the final RBS 6 Nations weekend announcing the winner. Suggested prize of 2 tickets to Ireland v Scotland on 20th March with overnight stay in Dublin, dinner etc (Prize supplied by sponsor). For further details please contact John Devlin on 01 474 4914 or email john.devlin@setanta.com.
Lyric FM's Classic Drive show 'Business Updates' is available for sponsorship (25/01/2010)
Details & Timing:
The Business feature runs within the Classic Drive Show Monday to Friday 5.40pm – 5.45pm every night and covers three business news updates each day, exchange rate and stock market updates.
Weekly Activity Monday - Friday:
1 x 10’ sponsor credited sting per day will precede the business news updates.
Total of 5 x 10” sponsor credited stings per week / 260 stings per year
Sponsorship sting:
“RTÉ lyric fm Business updates with (sponsor) + (sponsor tag line)”
Sponsorship Fee:€20,000 for 12 months | (2010 Rate Card Value:€28,600 – 12 months)
Classic Drive show details:
Join Niall every weeknight on Classic Drive, for just the right mix of music, news and travel to accompany you on your way home. At the end of your working day, this lively drivetime show is the perfect listen. Sandwiched in between a captivating playlist of your favourite classical tunes, Niall has updates on all the day’s news and events as well as essential traffic and travel updates. http://www.rte.ie/lyricfm/classic
For further Information or a full list of T&C’s Contact: RTÉ Radio Sponsorship Manager Tara Farrell on 01 208 3430 or tara.farrell@rte.ie
New sponsorship opportunity on 2FM with 'Ballbusters', a weekend sports quiz programme (25/01/2010)
Ballbusters on RTÉ 2fm, Saturday’s from 12.00 to 14.00 will be available for sponsorship from 23rd January to 10th July 2010. Ballbusters is RTÉ 2FM’s brand new sports entertainment show hosted by Andrew O’Connor and Jacqui Hurley who will navigate through a world of sport, music and fun. It promises to give listeners an alternative look at the world of sport; with quizzes, satirical sporting features, special guests, music and lots of laughs.
Sponsorship Activity:
7 sponsorship stings per day; 3 sponsor credited promos per week (The Gerry Ryan Show, Saturday Breakfast with Ruth Scott and The Tommy and Hector Show).Pre-recorded sponsorship stings:
“Ballbusters on RTÉ 2fm sponsored by (sponsor) plus (Sponsor tag line)”.
Weekly Audience Delivery with CPT on Weekly Sponsorship Fee of €2,200
All Adults 10.4% 2.6 20 - 44's 14.1% 2.7
25 Week Sponsorship Fee:
€55,000 (2010 Rate Card Value: €101,250)
For further information or a full list of T&C’s Contact:RTÉ Radio Sponsorship Manager Tara Farrell on 01 208 3430 or tara.farrell@rte.ie
Newstalk announce Valentine's Package (22/01/2010)
Help a Valentine Package!
If you have a good product to advertise this Valentines then why not use Newstalk’s Valentines Package to target those people most in need of a good idea.
PACKAGE
28 Spots / 30 Seconds
All Adults Audience 269,000 / Frequency 3.1
SPOTS
4 x Breakfast 07.00 – 09.00
5 x Tom Dunne 09.00 – 12.00
3 x Lunchtime with Eamon Keane 12.00 – 14.00
3 x Moncrieff 14.00 – 16.30
4 x The Right Hook 16.30 – 19.00
5 x Off The Ball 19.00 – 22.00
4 x Weekend Sports 14.00 – 18.00 Saturday and Sunday
To book this package or for more information contact: sales@newstalk.ie or phone 01-6445100
Newstalk's Grand Slam Package Announced (22/01/2010)
After winning the Grand Slam for the first time in 61 years Ireland are not about to give up the title easily. Tune into Newstalk 106-108 fm for the latest on the Irish camp as Newstalk follow the journey of the Irish Rugby team throughout the Six Nations. Book your Six Nations package for any of the following games and your ads will be placed during the rugby coverage during Newstalk programming on air.
FIXTURES
Saturday 6th February - Ireland V Italy
Saturday 13th February - France V Ireland
Saturday 27th February - England V Ireland
Saturday 13th March - Ireland V Wales
Saturday 20th March - Ireland V Scotland
PACKAGE
Duration 30 Seconds
Spots 21
Bonus Spots 7 x TAP
Total: 28 Spots
SPOTS
4 x Breakfast Spots – 08.30
2 x The Right Hook – 16.30 – 19.00
2 x The Right Hook – Friday at 18.00 – 19.00 during The Right Hook sports coverage
5 x Off The Ball – 19.00 – 22.00
2 x Off The Ball – During Rugby Focus with Gerry Thornley Wednesday at 20.00
3 x Saturday Sports Show – 14.00 – 17.00
3 x Sunday Sports Show – 14.00 – 17.00
7 x TAP Bonus Spots
RESULTS
All Adults, Reach 286,000, Frequency 2.7
To book this package or for more information contact: sales@newstalk.ie or phone 01-644 5100
RTE Fixed CPT Daytime Offer for February and March 2010 (21/01/2010)
RTÉ One, the most viewed channel among daytime viewers in Ireland is offering fixed CPT's for daytime in february and March in 2010. In 2009, the channel achieved an average share of viewing of 36% for Adults, 39% for Housekeepers and 29% for HK with Kids (Based on Monday-Friday, 6am-6pm, ROI Commercial Channels).
In 2009, the average Adult rating on RTÉ One from Monday to Friday, 6am – 6pm was 36% higher than the average rating achieved by their nearest competitor during the same time-band The average day-time rating on weekdays on RTÉ One in 2009 for Adults, Housekeepers and HK with Kids was higher than the average peak-time weekday rating achieved by any other
commercial channel selling in Ireland aside from TV3.
Audience Adults Housekeepers HK with Kids These prices equate to approximate discounts off the 2010 Advance Booking prices:
Adults -45%
Housekeepers -53%
HK with Kids -55%
THIS WEEKEND Setanta Sports will broadcast 6 live top FA Cup games (21/01/2010)
The SIX games are as follows:
Setanta Ireland:
Preston V Chelsea Saturday at 12.45; Everton V Birmingham Saturday at 3pm; Spurs V Leeds Saturday at 5.15pm; Stoke City V Arsenal Sunday at 1.30pm and Scunthorpe V Man City Sunday at 4pm.
Setanta Sports 1:
Reading V Burnley Saturday at 12.45.
Advertisers can get access to all five games for €1,500 (30 sec). For more details contact John Devlin at john.devlin@setanta.com or call 01 4744914.
Setanta Sports have released their Programme Calendar for 2010 (21/01/2010)
The Setanta Sports 2010 programme calendar has been released and includes a choc-a-block list of sporting events such as UEFA Champions League, FA Premier League, GAA Provincial & All Ireland Championships, Schools Rugby, Six Nations Rugby highlights, US Masters, Magners League Rugby, Formula One and many more.
Some of the top games of 2009 pulled in shares of 40%+ for Men 15 - 34 and average TVRs of 8. That does not include the out-of-home viewing of Setanta Sports programming. Setanta Sports is the only sports channel to give Irish advertisers the opportunity to reach viewers outside of the home in pubs or clubs.
For a printable Setanta Sports 2010 Programme Calendar click here. For more details contact John Devlin at john.devlin@setanta.com or call 01 4744914.
RTE Radio announce Cheltenham Festival 2010 advertising package (18/01/2010)
RTÉ Radio 1 is hosting complete live and exclusive coverage of the Cheltenham Festival, Tuesday 16th - Friday 19th March 2010. Advertisers can reach all racing fans with the 21 spot 'Race Day Package' 2010. Click here for further details.
For more details call RTÉ Radio Sales on 01 2082482.
RTE Guide announces three special editions of the magazine for the first quarter 2010 (15/01/2010)
January 29th – Weight Watchers Magazine. We see a return of this very popular 32 page magazine in our issue dated 29th January. There is still time to book into the Guide dated 29th January which will be supported by a heavy weight TV and Radio advertising campaign. Booking deadline for this issue is 18th January and copy deadline is 19th January.
February 12th – Weight Watchers Cookery Special. In this issue we will publish an 8 page Weight Watchers Cookery special. This will coincide with Valentines Day and the theme is ‘Love Your Heart’. This issue also coincides with Chinese New year which falls on 14th February and our regular cookery section will include traditional Chinese recipes. Booking deadline is 29th January and copy deadline is 2nd February.
March 12th – Women’s Health. An A-Z of Women’s Health issues which will include topics such as Breast Cancer, Osteoporosis, Cystitis and Thrush, Pregnancy and Menopause. This feature will provide businesses in the Health sector with a very effective environment for advertising. Booking deadline is 26th February and copy deadline is 2nd March.
RTE Television have announced a number of sports packages for the year ahead (13/01/2010)
WRBS Six Nations Championship
RTÉ Two will have exclusive coverage of all the Ireland matches in the 2010 Six Nations Championships
Sat 6th February 2010 - Ireland v Italy KO 2.30pm
Sat 13th February 2010 - France v Ireland KO 5.30pm
Sat 27th February 2010 - England v Ireland KO 4.00pm
Sat 13th March 2010 - Ireland v Wales KO 2.30pm
Sat 20th March 2010 - Ireland v Scotland KO 5.00pm
Mid-Break Ireland Games Price: €55,000 (based on 30 secs in all 5 games)
In/Out Break Ireland Games Price: €38,000 (based on 30 secs in all 5 games)
UEFA Champions League
Semi-Finals Price: €7,700 (based on 30 secs mid-break spot)
The Final - Saturday 22nd May 2010 Price: €9,750 (based on 30 secs mid-break spot)
GAA All-Ireland Football & Hurling Championships
Minimum 35 spots. One spot per game evenly rotated. Includes a spot in any replay or deferred game.
Total Package Price: €130,000 (based on 30 secs)
Quarter-Finals: In/Out Breaks €3,900 and Mid-Breaks €4,500
Semi-Finals: In/Out Breaks €11,000 and Mid-Breaks €13,150
Finals: In/Out Breaks €15,100 and Mid-Breaks €17,250
FIFA World Cup
Total Package (56 x 30 sec spots): €170,000
Knockout Stage (16 x 30 sec spots): €84,000
Whistle Break Spots (30 secs): *Not applicable to Alcohol Brands*
Group Games - €4,200
2nd Round Games - €4,700
Quarter / Semi-Finals - €5,250
Final - €6,300
.
Radio 1 Live and Exclusive 6 Nations coverage (11/01/2010)
With Ireland defending their historic Grand Slam victory, this years Six Nations Championship promises to be an epic encounter. Advertisers can get in on all the action with the Radio1 20 spot Six Nations Package. Full details attached. Please note there is Limited Availability on this Package - Book early to secure!. Click here for more details or see the radio section.
The Racing Post - Irish Opt-out (11/01/2010)
John Black has announced that the Racing Post will have an Irish Opt-out in 2010. Further updates will follow as they are received and full details will be listed in the press section.
A new full color glossy magazine for Waterford - My Waterford (11/01/2010)
Marcella Meaghar, MD of Swift Print Ltd, has launched a full colour glossy magazine for Waterford. It is entitled 'My Waterford'. The publication will be free and delivered door to door to 10,000 homes in Waterford City. Contact Marcella Meaghar on 051 591773 or please view the magazine section on site for further details.
The Irish Mail on Sunday Paul McCartney CD GIVEAWAY this Sunday Jan 17th (08/01/2010)
12 exclusive live Beatle's tracks from the infamous Amoeba Music Hollywood Store sung by Paul McCartney.
For more information and to book contact the sales team on 01 637 5816.
Changes at The Sunday Tribune - a message from the editor Noirin Hegarty (08/01/2010)
From this weekend, Sunday 10th January, there will be a couple of changes in the Sunday Tribune. The
Arts section can now be found as a broadsheet four-page pull-out in the centre of the Sports section and
T2 will be a 24 page compact section. All of the same great content will remain and we look forward to
working with you and your clients for a successful 2010.
Irishtimes.com - 6 Nations Sponsorship package announced (08/01/2010)
The opportunity to sponsor the upcoming 6-Nations fantasy competition on www.irishtimes.com; including a print element to this which is a first! The 6 week Sponsorship package will consist of the following:
- Exclusive Takeover of the Rugby Channel on Irishtimes.com (approx 500k-600k ad impressions)
- Exclusive Takeover of the Fantasy Game (approx 500k ad impressions)
- Inserted Branding within the game (e.g. Pitchside Hoarding)
- Print Promotion with ‘Your Client’ Logo insertion prior to launch of game
- Logo Insertion in the weekly Print League Tables
- Branding of a dedicated E-Blast to min 25k users to promote and update Managers game activity
There will also be radio promotion of the game to drive users to the site. The conventional ad inventory value of the above Online and Print elements would be approximately €28,000 (without taking into consideration the prior print promotion or radio promotion).
Cost for the sponsorship is €20k.
Contact Aiden O'Byrne of Electric Media at aiden@electricmedia.ie or call dirst on +353 (0)1 2320909
Herald AM and Metro joined forces today to become Metro Herald (07/01/2010)
The Dublin free sheets have joined forces to target the ever elusive urbanite commuter. Full rate card details can be found on site in the press section.
The Irish Mail on Sunday 'Travel Mail' out Sunday Jan 17th (06/01/2010)
The contents of this special include a cover story by Tess Daly on Mauritius; New destinations for 2010; Six page Cruise Special; Ferry Crossings; Northern Ireland; Ski trips; Winter sun features; and Australia.
For more information and to book contact: Ariana Dunne on 01 637 5913 or email ariana.dunne@assocnews.ie
