MediaLive News, for all the latest advertising
media industry news updates and ad-buys for the island of Ireland (Nth & Sth)....
For further developments in Outdoor check out Kinetic's News Update page in the OUTDOOR section here.
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Regional Titles make the move from Broadsheet to Compact
The following regional newspapers have recently moved from broadsheet to compact format. Details of changes in page size and column widths for each title can be found on their profile pages.
Nationalist & Munster Advertiser (Clonmel)
Setanta Sports win Premier League rights for 3 more seasons
Setanta Sports have confirmed that they have secured the Republic of Ireland rights to 33 Saturday 3pm Barclays Premier League games for the 2013/2014 to 2015/2016 seasons. This means that Setanta Sports retains the exclusive live rights to all televised Saturday 3pm games in Ireland. These games typically feature the most followed Premier League teams in Ireland with Manchester United, Liverpool, Chelsea, Arsenal, Spurs and Manchester City featuring each week.
Brian Quinn, Marketing Director of Setanta Sports said “We are absolutely delighted and very grateful to the Premier League for entrusting us with their 3pm games for another three seasons. The beginning of the 2013/2014 season in August will mark Setanta’s 10th consecutive year showing live Saturday 3pm Premier League games. It is still the traditional kick-off time in most fans’ minds and one that features a great calibre of games".
This news follows on from Setanta’s recent announcement that it has secured the rights to two big summer international friendly matches. On May 29th Setanta have the Irish rights to England v Republic of Ireland at Wembley and on June 11th Setanta have the exclusive rights to Ireland v Spain at Yankee Stadium in New York. Click here for more info on Setanta Sports
Bluebird Care 'Hook Up' with George
Homecare provider Bluebird Care recently announced its sponsorship of George Hook's Saturday Sit-In show on Newstalk
George Hook, a committed ambassador for older people, is adamant that the theme of ageing is one which he will not be silenced on.
“It is true to say that older people in Ireland are now much younger. They are retiring early to avoid their pensions being taxed at higher levels, but it leaves our working economy a much poorer place. Older Ireland, if that’s what you want to call it, has a new face,” says George.
George’s voices his opinions on positive ageing and older people as he pairs up with Tom McGurk for a regular feature called ‘Two Grumpy Old Men.’
Eddie O’Toole, Operations Director with Bluebird Care says his company has partnered with Newstalk on this particular sponsorship as it seeks to further expand the brand profile of Bluebird Care who are key players in the Homecare market in Ireland.
“We are delighted to come on board as sponsors of ‘Hook’s Saturday Sit-In’. George is a great ambassador for older people and is very interested in the subject. Our business is primarily about helping people live independently whether they are recuperating from illness, disabled or older. With a nationwide network of 23 offices covering every corner of Ireland, Newstalk gives us the coverage we require.”
‘Hook’s Saturday Sit-In is aired on Newstalk on Saturday mornings from 10.00am to 12 noon.
New Look Irish Times from November 5th
The Irish Times will launch a redesign of the newspaper on Monday 5th November 2012. The paper will remain a broadsheet but in a narrower format. Details of the new column sizes are available here.
Irish Daily Mail - FAN Campervan
To celebrate Euro 2012, The Irish Daily Mail are giving one lucky reader the chance to win a campervan, 4 tickets to each Ireland group game, and ferry transfers to mainland Europe.
But before they give away this prize, The Mail Team plan to drive the van up and down the country with a national fan book of support that John Delaney himself will present to the team before they take on the might of Europe.
Click here to get a feel for the "Fan-in-a-Van Mobile"
Roscommon Herald goes Compact
After 152 years publishing as a broadsheet newspaper, the Roscommon Herald is changing to a compact format. The first compact edition will hit the streets today (Tuesday 27th September, 2011). Click here for details of new rates and dimensions.
2011/12 Premier League on Setanta Sports
Setanta Sports have announced details of their exclusive Premier League games for the 2011/2012 season.
They are offering 1 x 30-second spot in all 33 Live & Exclusive Games for €16,000 (ex VAT) All games have a 3.00pm Saturday kick-off and will be broadcast between Setanta Ireland and Setanta Sports 1.
Confirmed fixtures include:
Aug 13th: Liverpool v Sunderland
Aug 20th: Everton v QPR
Aug 27th: Chelsea v Norwich
Sep 10th: Stoke v Liverpool
Sep 17th: Fulham v Man City
Sep 24th: Liverpool v Wolves
Oct 01st: Man Utd v Norwich
Oct 15th: Arsenal v Sunderland
Oct 22nd: Arsenal v Stoke
Oct 29th: Everton v Man Utd
Nov 05th: Man Utd v Sunderland
Nov 19th: Man City v Newcastle
Nov 26th: Man Utd v Newcastle
Terms and Conditions apply. Click here for more details
IMAGE Publications Win Aer Lingus' Cara Magazine Contract
Image Publications has won the contract to publish Aer Lingus' in-flight magazine Cara.
With 10.4 million passengers travelling with Aer Lingus in 2009, Cara is Ireland's best-read magazine and the contract attracted a number of pitches. Image Publications secured the deal with their vision for a re-energised magazine that would not only prove a more compelling read for Aer Lingus passengers, but would also enhance the Aer Lingus brand.
Cara will be edited by Image Magazine's former Travel & Features Editor Frances Power and will include a mix of travel, art, design, fashion, sport and business.
The first issue of Cara produced by Image Publications will be in in-flight pockets on August 1st, 2011.
RTÉ - UEFA EURO 2012 Championship: Remaining Qualifier Games
RTÉ Sales have announced details of a package covering the remaining Republic of Ireland Euro 2010 Qualifier Games.
1 half time spot in all 4 qualifying games €30,000 1 half time spot in each of the two September games only €22,000 1 half time spot in each of the two October games only €15,000
Slovakia (H) Friday, 2 September 2011 Russia (A) Tuesday, 6 September 2011 Andorra (A) Friday, 7 October 2011 Armenia (H) Tuesday, 11 October 2011
Terms and Conditions apply. Click here for more details.
Dublin People Group - ABC Figures Released (22/06/2011)
ABC have recently released circulation figures for the Dublin People Group of newspapers.
Each title will receive two certs - one covers Door to Door delivery and the other cert covers the Pickup Point distribution system.
Title Door to Door* Pick Up Points** Northside People East 26,344 18,305 Northside People West 22,494 9,160 Southside People 29,122 13,510
Source: * ABC 31 Jan 2011 - 01 May 2011; ** ABC 01 Feb 2011 - 30 Apr 2011
The Open Championship 2011 on Setanta Sports (14/06/2011)
This year's British Open Golf Championship from Royal St George's will be broadcast on Setanta Ireland between 14th - 17th July 2011.
Setanta Sports are offering an advertising pack, which comprises of 25 x 30" commercials at a cost of €4,950 ex VAT.
For more information contact John Devlin on +353 (0)1 4744914. Click here for more details on Setanta Sports
Irish Daily Mirror to launch new female magazine "M" (02/06/2011)
The Irish Daily Mirror are launching a new quarterly female magazine called "M". The magazine will be aimed at young, female readers and will be published on Wednesdays - a key retail day. It will include features on fashion, beauty, celeb gossip, health and fitness, real life and much more.
Peter Barry, advertising manager of the Mirror Group ROI said: "We saw a gap in the market to target women with a lifestyle magazine mid week, so we conducted a number of focus groups and TGI research to get to the core of what our females are looking for in a magazine and built 'M' around these findings".
For more information contact Maria Scannell or Paula Flanagan +353 (0)1 8688630. Click here for more details on The Irish Daily Mirror
Setanta Sports - GAA Championship Advertising Packs (05/05/2011)
Setanta Sports have announced details of their GAA Championship Advertising Packs for the 2011 Season. The best of the weekend's games will be broadcast on Tuesday & Wednesday evenings from May to September.
Advertising options are as follows:
Pack 1: 32 x 20-sec spots (1 spot per game) plus bonus spots - only €3,500
Pack 2: 64 x 20-sec spots (2 spots per game) plus bonus spots - only €5,500.
For more information contact John Devlin on +353 (0)1 474 4914. Click here for more details on Setanta Sports
Sunday World - Five-A-Side Ad Agency Men's Soccer Tournament (03/05/2011)
Sunday World are hosting a Five-A-Side Ad Agency Men's Soccer Tournament on Thursday 26th May 6.30pm (followed by drinks and food) at Templeogue Utd Astro Pitch (beside Spawell Leisure Complex).
Last team standing wins a €1,000 Power City voucher, also fabulous weekend breaks to be won for best goal, best save, etc.
R.S.V.P by Thursday 12th May to firstname.lastname@example.org. Click here for more info
RTÉ 2fm - Countdown to 806 - Available for sponsorship (14/04/2011)
With the 2011 Leaving & Junior Cert exams commencing Wednesday 8th June, 2fm's popular exam preparation series, 'Countdown to 806' will return on Monday 30th May. Now available for sponsorship, the 15 show series will be presented by Paddy McKenna every night on the run up to June 8th start date and continue right through the entire exam period offering an in-depth preview of the following days papers.
For more information contact Tara Farrell, RTE Radio Sponsorship Manager on 01 2083430 or e-mail email@example.com. Click here for more details on the sponsorship package
RTÉ Radio 1 - Liveline Available for Sponsorship from June 2011 (13/04/2011)
Liveline with Joe Duffy (RTÉ Radio 1 Mon-Fri 13:45-15:00) is available for sponsorship from June 2011. With 392,000 listeners*, it is the third most listened to radio show in Ireland. For more information contact Tara Farrell, RTE Radio Sponsorship Manager on 01 2083430 or e-mail firstname.lastname@example.org. Click here for more details on the sponsorship package
*Source: JNLR/Ipsos MRBI Jan-Dec 2010
Munster Express goes Compact (06/04/2011)
The Waterford newspaper, The Munster Express has changed from a broadsheet to a compact format. The first compact edition was published on 23rd March 2010.
For details of new rates and column widths please click here.
Revision to 2011 Outdoor Posting Calendar (07/02/2011)
A joint decision has been taken by Ireland's outdoor industry to amend the 2011 outdoor posting calendar.
The revision to the calendar occurs in Cycle 11 and was made to bring the 32 counties in line with the UK posting calendar in 2011.
Cycle 11 now becomes a one week cycle, running from Monday 23rd to Sunday 29th May.
As a result of this change, all subsequent cycles will now commence one week earlier than the previously published calendar.
Click here to view the revised posting calendar.
Rugby World Cup 2011 on Setanta Sports (01/02/2011)
The Rugby World Cup 2011 takes place in New Zealand between 9th September and 23rd October 2011.
Setanta Sports has the live exclusive rights to broadcast all 48 games of the tournament. They are currently accepting advertising bookings for this prestigious event and are selling a special package which comprises of a 30 second spot in ALL 48 live games (plus repeat games) at a cost of only €17,500 (ex VAT).
For more information contact John Devlin on +353 (0)1 474 4914