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MediaLive News, for all the latest advertising
media industry news updates and ad-buys for the island of Ireland (Nth & Sth)....
For further developments in Outdoor check out Kinetic's News Update page in the OUTDOOR section here.
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Setanta Ireland (& Setanta Sports 1) coverage of the Barclays Premier League is now available for Sponsorship (09/08/2010)
From August 2010 to May 2011 the Barclay's Premier League as covered by Setanta Ireland (& Setanta Sports1) has just come available. This package includes a lot of additional value - see here. It is the only dedicated sports channel in Ireland to broadcast Irish advertising to the important arena of out of home viewing of sports. For further information please see here. And for a further cost breakdown please see here. For inquiries please contact John Devlin at 01 4744914
4FM programming line up change - David Harvey moves from Lunchtime to Mid-Morning (09/08/2010)
From Monday August 23rd, David Harvey will anchor a new mid-morning lifestyle programme on 4FM. The 2-hour show will broadcast Monday to Friday from 9am - 11am. The content of the program will be primarily talk-based with a mix of 4fm 'timeless hits' from the 60's through to the 90's. The programming content will target to a broad audience with an emphasis on female listenership which makes up the majority of the available audience during this time segment.David Harvey has a broadcasting career in both TV and radio which dates back to the 1980s. The content of the new show promises to be informative, entertaining and relevant to the 35+ adult audiences in Dublin, Cork, Galway, Limerick and Clare.
His current 4fm show has steadily gained growth and high levels of listener interaction since the beginning of the year. Texts and emails to the lunchtime show have increased fourfold since January.
Jimmy Greeley who is currently on air between 9am and noon will move to his new 11am - 2pm slot from the 23rd of August; grouping "Firm Favourites" together with Brian McColl in the afternoon.
Sponsorship information is available from Iris Kelleher at 01 4255410/ iris.kelleher@4fm.ie
Magners League Cross Media Sponsorship Opportunity on RTE - TV, Radio & Online, plus the RTE Guide (09/08/2010)
This September the Magners League arrives free to air across Ireland with RTÉ Sport. Advertisers have the opportunity to own all of the Magners League output across TV, Radio & On-line. This will include live matches & competitions on TV, key live derby games on RTÉ Radio with sponsored outside broadcasts at the home grounds of Leinster, Munster, Connaught & Ulster, sponsorship of the Magners League section with live streaming and catch up on RTÉ.ie & sponsorship of the sports strip on the RTÉ Guide. For more information please contact Dermot Rigley on 01 2082652 or email dermot.rigley@rte.ie or click here
Barclays Premier League Sponsorship Opportunity across all RTE platforms - TV, Radio & Online (09/08/2010)
Barclays Premier League Sponsorship Opportunity on RTÉ. For the 1st time ever, a sponsor will now be able to secure the entire Premier League coverage across all platforms on RTÉ. This will include Premier Soccer Saturday on TV, live updates every weekend from around the grounds on RTÉ Radio, and sponsorship of the entire soccer section on RTÉ.ie. For more information please contact Dermot Rigley on 01 2082652 or email dermot.rigley@rte.ie or click here
RTE Cross Media Sponsorship Opportunity to secure the entire racing coverage on RTE (09/08/2010)
New RTÉ Racing Sponsorship opportunity across TV, Radio & On-line. For the 1st time ever, a sponsor will now be able to secure the entire racing coverage across all platforms on RTÉ. This will include all the key race meetings across Ireland and the UK, including Cheltenham, Punchestown, Galway Races and the Aintree Grand National. For more information please contact Dermot Rigley on 01 2082652 or email dermot.rigley@rte.ie or click here
Time Shifted Viewing measurement comes to Ireland for the first time (23/07/2010)
September 1st will see the start of a new era in TV audience research in Ireland. TAM Ireland, together with Nielsen TV Audience Measurement are bringing in the following enhancements which will further improve the media measurement system.
- An expanded panel of homes which will be one of the largest per capita in Europe. Previously at 670 homes, now at 800 and rising to 1,050 by September 2012.
- New UNITAM meters which together with enhancements to Arianna will allow Time Shifted Viewing (TSV) to be measured and reported for the first time.
- Users of TAM Ireland data will still be able to look at "Live" viewing for a daypart, programme or spot as before, but in addition to this will also be able to analyse Viewing On The Same Day As Live (VOSDAL) and also all recorded viewing to that daypart, programme or spot in the following week. This will produce Consolidated viewing i.e. all Live, VOSDAL and recorded viewing in the seven day window.
Time Shifted Viewing (TSV):
When - The first release of data will be Live and VOSDAL data on September 2nd, for viewing on the previous day i.e. September 1st.
Consolidation Window - The Consolidation Window i.e. the length of time allowed for viewers to watch recorded items, will be 7 days. Early test data shows that 87% of all recorded material is viewed at "play" within a 7 day period, with just over half watched on the day that it is recorded (VOSDAL).
Effect on Viewing - Test data suggests that Total TV viewing will be increased by around 4% for all individuals nationally. Some audiences watch more of their Total TV through TSV than others, with young adults, young housekeepers and housekeepers with children in particular adding significant amounts to their overall viewing after TSV is included. For more information visit www.tamireland.ie
This weekends TV3 coverage of the GAA Championship (21/07/2010)
In the GAA Football Fourth Round Qualifiers this week are Dublin v Louth on Saturday July 24th. Contact sales@tv3.ie to secure advertising within these fixtures exclusive to TV3.
Tonight with Vincent Browne to have guest presenters (16/07/2010)
Sarah Carey, Kevin Myers, Sam Smyth, Eoghan Harris, Claire Byrne, Ger Colleran and Ivan Yates will taking the hot seat while Vincent takes a summer break. The show will maintain its traditional format, with studio guests and lively debate and discussion. They will each have a week hosting the show over a period of seven weeks beginning Monday 19th July 2010 from11:00pm.
Irish Times columnist, Sarah Carey; journalist and writer, Kevin Myers; Today FM broadcaster and journalist, Sam Smyth; Senator and journalist Eoghan Harris; Newstalk broadcaster and journalist Claire Byrne; editor of The Irish Daily Star newspaper, Ger Colleran and bookmaker, former minister and Newstalk broadcaster, Ivan Yates are all continue the tradition of provocative, contentious television.TV3 Director of News Andrew Hanlon said "Tonight with Vincent Browne has become a 'must watch' for anyone with an interest in Irish current affairs. But while Vincent takes a few weeks off for a well-earned rest, I am delighted that we will keep the spirit of the show alive with a line-up of some of the most controversial, inquisitive and brightest minds in Irish journalism. Our guest presenters represent a divergence of views and opinions from across the political spectrum. This will be unmissable television and I am delighted TV3 is bringing it to the nation."
Vincent Browne will return to the programme on Monday September 6th.
4FM launches 'Summer of Love' promotion - buy 2 ad packages and get a third one free (14/07/2010)
4FM's very own SUMMER OF LOVE! When you book 2 x 14 spot packs at your normal deal price 4FM will give you another 14 spot pack absolutely free....and to increase the LOVE, 4FM will also enter each media bookers name / entrants name into a draw for a 2 night break for 2 at the Delphi Mountain Resort including dinner & a treatment.
Offer applies to all new bookings in July & Aug. All spots to be transmitted before 31st August. Contact sales@4fm.ie or call 01 4255400
Irish Daily Mirror and Irish Sunday Mirror to giveaway FREE Toy Story 3 goodies starting this Saturday July 17th (13/07/2010)
All the gang are back for the family event of the summer, Toy Story 3! And the Irish Daily Mirror and Irish Sunday Mirror have a giveaway to match – FREE Toy Story LEGO© characters and Toy Story 3 goody bag items.
This Saturday get a LEGO© Woody toy and camp set, Sunday get a LEGO© Buzz Lightyear and spaceship. From Monday July 19th until Friday July 23rd there are exclusive Toy Story 3 gifts including drawstring bag, goggles, frisbee, keyring and a giant double-sided Toy Story 3 poster. Click here to view the gifts.
Only with the Irish Daily Mirror and Irish Sunday Mirror starting next Saturday. Toy Story 3 is in cinemas from July 19. Gain from increased readership and a family environment, contact Peter Barry on 01 8688615 or email peter.barry@irishmirror.ie
Sponsorship opportunity on Ireland.com's new Recipes section (13/07/2010)
Ireland.com have just launched their Recipes section and it is now available for sponsorship?What you get
- Clickable logo across all pages
- Logo on Recipes section of the Ireland.com home Page
- Two of the three ad positions on all pages
- Logo to appear on the recipe print outTotal price of €1,500 per month for a minimum of 3 months. For more information contact Aiden O'Byrne at aobyrne@electricmedia.ie or call 01 2320909
This weekends TV3 coverage of the GAA Championship (13/07/2010)
In the GAA Football Third Round Qualifiers this week are Dublin v Armagh on Saturday July 17th and the Connacht Football Final between Sligo and Roscommon on Sunday July 18th. Contact sales@tv3.ie to secure advertising within these fixtures exclusive to TV3.
RTE Guide to publish Online Shopping Feature (13/07/2010)
The RTÉ Guide will publish a special Online Shopping Feature within issue dated 27th August 2010, on sale 23rd August 2010.
This 8 - 10 page extended editorial feature will cover the following areas:
- Online shopping guide covering the following areas: - fashion, beauty, food, interiors, health and gardening products
- Guide to purchasing insurance online for your home, health, car and travel.
- Safe online shopping guide
- Advice on how to set up your own website
- The benefits of owning a .ie site
The RTÉ Guide is still Ireland's largest selling magazine with a weekly ABC circulation figure of 87,561 (January - December 2009)
With a reach of 487,000 Adult readers per issue, 280,000 are Female and 207,000 are Males; 327,000 Mainshoppers and almost 400,000 readers have shopped online within the past three months - TGI 2009
Booking deadline: 11th August
Copy deadline: 17th August
Advertising space is limited within this feature so early booking is advisable. Please contact Karen Foster on 00 3531 208 2880 or by email karen.foster@rte.ie
Families Flock to Shrek Forever After (07/07/2010)
Shrek stomped back on to Irish cinema screens last Friday July 2nd, 2010 with the fourth instalment in the hugely-successful Shrek series 'Shrek Forever After'. The movie took in an impressive €1,710,000 at the ROI box office in its opening weekend and previews. The previous movies in the franchise 'Shrek', 'Shrek 2' and 'Shrek the Third' each reached the No. 2, No 1. and No. 2 spots respectively in the ROI Top Ten in the years of their release and the fourth instalment looks set to match the success of its predecessors.
Family films consistently succeed at the box office, with kids movies accounting for 3 of the Top 5 movies last year. Sure-fire hits such as 'Toy Story 3', 'The Sorcerer's Apprentice', 'The Last Airbender' and 'Cats and Dogs 2' are all due for release throughout the summer holidays.
Upcoming blockbusters such as Steve Carell's 'Despicable Me', 'Harry Potter and the Deathly Hallows: Part 1' and 'The Chronicles of Narnia Voyage of the Dawn Treader' look likely to continue this trend in the second half of 2010.Carlton Screen Advertising sells cinema advertising for 418 screens in 69 sites in Ireland. A market site share of 97%.
For further information please contact Jane White at jane.white@carltonscreen.ie or Tel: +353 (1) 631 0100.
Own the August Bank Holiday Weekend on 4FM (06/07/2010)
One of the busiest weekends of the year for travellers, families, holiday-makers, DIY enthusiasts, socialites, shoppers and many more!
As sponsor of the August Bank Holiday Weekend on 4FM, advertisers receive 2 credits per hour from 3pm Friday 30th July
to midnight on Monday August 2nd. 110+ credits across the weekend.As an opportunity for brands who wish to promote an offer or event, or simply wish to take advantage of this rare opportunity to reach the 4 highest populated urban areas in the country on a high frequency and low cost basis.
For further information on this opportunity, please contact the sales team on sales@4fm.ie / 01 4255400
New Prince album entitled '20TEN' to be launched with The Irish Daily Mirror on Saturday July 10th (05/07/2010)
International megastar Prince will distribute his new album, '20TEN', free and exclusively with the Irish Daily Mirror - the first time that a major recording artist has ever released a new album through a national daily newspaper in Ireland and the UK. - 10th July 2010
Over 2.5 million copies of the free CD will be given away to fans with the paper on Saturday 10 July, the only place in Ireland and the UK where the album will be available at that time. The album giveaway is part of a multimedia collaboration with the artist which will see the Irish Daily Mirror run a series of Prince-themed features devoted to one of pop music's most iconic personalities.
Kiran Sharma of KIKIT, Prince's representative and producer of his live shows, said: "The Most Beautiful Girl In The World in 1995 was Prince's first number one selling single as a completely free artist.
"Fifteen years on, Prince is demonstrating that in 2010 it is still possible for artists to work in an independent and innovative capacity, highlighted here in a world first of delivering the new album across multiple territories, through complementary distribution channels.
"The new album, 20TEN, is a celebratory, quintessential Prince masterpiece and marks the start of the international tour."
For further details call 01 8688615 or email peter.barry@irishmirror.ie
4FM 'Traffic & Travel' sponsorship is available from August 2010 (30/06/2010)
The 4FM Traffic & Travel slot becomes available for sponsorship from the beginning of August 2010. This is the first time traffic & travel has been available in over a year. Brand mentions across the week include 75 in weekday Prime Time alone. An opportunity to drive a brand message with high frequency across the 4 main cities of Dublin, Cork, Galway and Limerick. To learn more about this great value opportunity give Joe, Siobhan or Iris a call at 4FM on 01-4255400. Email sales@4fm.ie
Latest CD giveaway from the Irish Mail on Sunday - Gilbert O'Sullivan Live (30/06/2010)
This Sunday, July 4th, the Irish Mail on Sunday will giveaway Gilbert O'Sullivan's "The Best Of... Live" CD including tracks such as Nothing Rhymed, Clair, At the Very Mention of Your Name, Matrimony, Or So They Say and many more. For more information see here and for advertising details please call 01 6375816
TV3 to show the Connacht Football Semi-Final Replay and Munster Football Final this weekend (30/06/2010)
Sligo play Galway in the replay of the Connacht Semi-Final on Saturday, July 3rd. And Kerry play Limerick in the Munster Final on Sunday, July 4th. Both games are exclusive to TV3. For advertising details please contact TV3 Sales on 01 4193314 or email sales@tv3.ie
RTE Guide 'Back To School' feature to be published Aug 20th (30/06/2010)
The RTÉ Guide will publish a special extended Back to School feature within issue dated 20th August 2010, on sale 16th August 2010.
The extended editorial feature will cover the following:
- Nutritious lunch box ideas
- Foods to protect your child's health and boost immune deficiency all year round
- Uniforms, shoes, bags, pencil cases and school accessories - best buys for the new term
- All aspects of preparing your child for starting or returning to school
There are limited advertising slots available within this feature - early booking is advised. Latest closing date for bookings is 5th August and copy deadline is 10th August. For more information on advertising opportunities, please contact Karen Foster 01 208 2880
The RTÉ Guide is still Ireland's highest selling magazine with a weekly circulation of 87,561 copies (ABC January - December 2009)
TGI Readership 2009:
- 487,000 Adult readers per issue
- 280,000 Female readers per issue
- 327,000 Main Shoppers
- 159,000 Adults with Children
The Irish Daily Mail will be offering free reader gifts for Shrek Week from June 26th (22/06/2010)
From this Saturday the Irish Daily Mail will be offering free Shrek gifts all week long in the run up to the Irish cinema release of Shrek The Final Chapter (or Shrek Forever After). The movie will also come in a 3D version. For more information click here.
Independent Digital, the digital home of Independent News & Media launches new website for women (18/06/2010)
The site is named www.independentwoman.ie , is aimed at women aged 18-35 and will have a new look and feel compared to the existing www.independent.ie website, the online sister to the national newspaper..
TV3, Setanta and City Channel to benefit from increased minutes of advertisements per hour (18/06/2010)
The Broadcasting Authority of Ireland published draft amendments to the broadcasting rules which may be implemented by August. The increase in minutes (Daily and Hourly Limits) proposed revise the maximum from 10 to 12 minutes / hr. The maximum per day may increase from 15% of daily broadcast time to 20%. These rules changes will not affect RTE.
The Irish Mail on Sunday's next issue of Supermum is out Aug 15th (16/06/2010)
Supermum is IMOS's bible for modern mothers. Each quarterly A3 issue is full of articles about what it means to be an Irish mum in todays busy society. Celebrity interviews, health and nutritional advice for babies and children, fun recreational ideas for the family as well as fashion spreads for mums and children alike, this Irish Mail on Sunday offering is an excellent platform for targeting young families. This issue will have lots of useful articles focusing on the mayhem of Back To School time.
To book advertising please contact ariana.dunne@assocnews.ie or call 01 6375913 / roisin.lawlor@assocnews.ie or call 01 6375806.
For more details on editorial please click here.
The Irish Sun to produce 3D edition of the newspaper prior to the World Cup 2010 (06/05/2010)
The Irish Sun is printing the first 3D edition of the paper in early June before the World Cup kicks off. It will contain 3D colour advertisements and editorial, including its own 3D Page 3. Readers will be supplied with 3D glasses. An advertising campaign promoting this one-off publication will run in May. The Irish Sun will increase the print run to support the anticipated demand. According to FIFA, up to 25 of the games in the World Cup will be captured using 3D cameras.
The following advertising/sponsorship opportunities are available:
- Branding on 3D Glasses and on 3D Wall Chart
- 3D ad sites in ROP for all sizes
- Standard 2D advertising in historic 1st 3D issue
It is likely to be a big day for The Irish Sun, both in terms of circulation and readership. There will be limited availability on 3D Pages so bookings will be treated on a first come first served basis. For further details call 01 4792555 or email karl.kavanagh@newsint.ie / claire.connellan@newsint.ie
Newstalk Heineken Cup Rugby Semi Final Package announced for May Bank Holiday Weekend (16/04/2010)
The package covers all Newstalk's build up, analysis and opinion in the run up to the games on May 1st and 2nd. Leinster play Toulouse on Saturday May 1st and Munster play Biarritz on May 2nd. Build up commences April 26th and up to May 2nd. There are 21 spots achieving a frequency of 3 across the period. Click HERE for further details.To book call 01 6445100 or email sales@newstalk.ie
Newstalk World Cup Package announced (16/04/2010)
Newstalk have announced their World Cup 2010 Package which will run for the period June 11th to July 11th. There are 30 spots in the package to be placed in top programmes such as The Right Hook and Off The Ball (and many more) with analysis from Ken Early, Eoin McDevitt, Ger Gilroy, Johnny Giles and Graham Hunter.Achieving an All Adult Reach of 307,000 and a Frequency of 3 (Source: JNLR/Mediastar Jan-Dec 2009). Click HERE for further details.
To book call 01 6445100 or email sales@newstalk.ie
From today, The Dubliner magazine will be distributed with the Evening Herald (08/04/2010)
The Dubliner magazine will now be distributed with the Evening Herald every Thursday. A high quality 64-page glossy, it will be have entertainment, interviews, listings, movies, music, the arts and eating out. The magazine will come in a new compact size.The glossy will continue to be produced by the journalists at The Dubliner and printed at the Independent Newspapers plant in Newry.
It’s a first in the publishing world here for a daily newspaper and an independent magazine company to join forces like this.
The Irish Mail on Sunday is to give away a Phil Coulter CD on Apr 18th (07/04/2010)
On April 18th the Irish Mail on Sunday will giveaway a Phil Coulter CD. A full length album containing many of his biggest hits. For more details click here. Call 01 6375816 for advertising booking information.
The Irish Daily Mail teams up with Gerry Daly in flower seed give away (07/04/2010)
The Irish Daily Mail will be giving away flower seeds every day from Saturday April 24th to Friday April 30th. The seeds are by Sutton's and come in a variety of plants including primroses, cornflowers, poppys, pansys and many more. The seed giveaway will be accompanied by a "how to grow" guide each day from Gerry Daly. Click here for more details. Call 01 6375816 to place an advertising booking.
RTE Radio 1's Marian Finucane Show is now available for sponsorship (07/04/2010)
RTE Radio 1’s Marian Finucane Show is the highest-rating weekend radio show in Ireland. According to the latest JNLR listenership figures Marian’s Saturday Show remains the third most listened to radio show in Ireland with 381,000 listeners with Marian’s Sunday show the seventh most listened show delivering 337,000 listeners.
Weekly Sponsorship package:
1 x sponsor credited promo every Friday in Liveline [1.45 -3.00pm]
1 x sponsor credited promo every Saturday in Playback [9.10 – 10am]
1 x sponsor credited promo every Sunday in Miriam Meets [10 – 11.00am]
4 x 10’ sponsor credited stings every Saturday with Marian Finucane [11am – 1pm]
4 x 10’ sponsor credited stings every Sunday with Marian Finucane [11am – 1pm]
Summary of sponsorship package:
572 x sponsor credited stings per twelve month sponsorship
Sponsorship Sting:
“The Marian Finucane show on RTÉ Radio 1 with Sponsor + (sponsor tag line)”
Weekly Audience Delivery with CPT on Weekly Sponsorship Fee of €2,888 :
Audience Reach 719,000 20% 4.1 €0.97 627,000 29% 4.2 €1.09 499,000 23% 4.2 €1.37 361,000 25% 4.5 €1.77 364,000 20% 4.2 €1.89 355,000 20% 4.1 €2.00 12 month sponsorship fee of €150,000 (2010 Rate Card value is €203,060)
For further information contact RTÉ Radio Sponsorship Manager Tara Farrell on 01 208 3430 or email tara.farrell@rte.ie
New magazine launched 'TRI Magazine' (Triathlon Racing Ireland) in March 2010 (06/04/2010)
TRI magazine launched in March 2010 with a target circulation of 2,500. Distribution will be via selected sports outlets nationwide, subscriptions and distributed at triathlon events around Ireland. The publication will be monthly producing twelve editions a year. The magazine has a sister website with content including the following - FitnessDiary / Multisports Event Services / Chatboards & Blogs / Buy & Sell / Sporty Singles / Race Photos / Race Calendar. Full page colour rates are €650. For further details please view our Magazine Section on site at TRI Magazine. You can contact TRI Magazine on 087 2273011 or email karina@triathlon.ie
RTE Guide's upcoming specials for the second quarter 2010 (06/04/2010)
April 16th – Weight Watchers Magazine. RTE Guide see a return of this 32 page magazine. There is also limited advertising availability within the actual Weight Watcher’s magazine. This issue will be supported by a heavy weight TV, Radio and OnLine advertising campaign. Booking deadline for the Guide is 2nd April and booking deadline for the Weight Watcher’s Magazine is 26th March.
May 21st – Summer Style and Beauty. This issue will feature a Summer Style and Beauty supplement. Looking to highlight summer trends, 10 easy ways to up-date your wardrobe. Editor’s favourites for under €50. Dressing and packing for holidays / weekends away. Summer must haves, the perfect bikini/swimsuit and all the latest in beauty and hair trends. This supplement is open for sponsorship and advertising. Booking deadline is 28th April 2010.
May 28th – Weight Watchers Mini Supplements. In this issue RTE Guide will publish an 8 page Weight Watchers mini supplement. This issue will take a look at healthy recipes for dining al fresco and barbeques the Weight Watcher’s way, summer parties and will also include some hints and tips on a healthy outdoor exercise routine. This issue will be supported by TV, Radio and OnLine advertising campaign. Booking deadline is 14th May and copy deadline is 18th May.
The RTÉ Guide is Ireland’s largest selling magazine with a weekly circulation of 87,561 * copies *ABC Jan - Dec 2009. The RTÉ Guide is read by 487,000 Adults, 280,000 Women and 207,000 Men (TGI 2009)
For more information on advertising in these or any issue of the RTÉ Guide, please call Karen on 00 353 (0)1 208 2880 or email karen.foster@rte.ie
Correction- MediaLive.ie posted misleading circulation figures for the Cork Independent on January 8th 2010 (06/04/2010)
The Cork Independent figure of 65, 146 was misinterpreted as an audit of the publication's entire circulation. This is not the case, the figure given should have read as a "publishers statement" of circulation. The Cork Independent's current ABC audited "door to door" figure is 21,433. The Cork Independent does not hold an independent certificate for the remainder of its claimed circulation. We acknowledge that the headline which accompanied the article, which stated "Cork Independent free-sheet claims crown for largest certified publication in Cork", was inaccurate. We also acknowledge that the statement "with a circulation of 65,146 approved by the ABC the local paper tips Cork News to the top" was misleading. The post has been removed from the site and circulation statements amended and accredited appropriately. We apologise to any persons misled by this."
DATE CHANGE - IAPI AdFx 2010 to include 'Behavioural Economics & Advertising' seminar with Rory Sutherland, Vice Chairman of Ogilvy Group UK & President of the IPA (16/03/2010)
Due to scheduling conflicts the Rory Sutherland seminar has moved to May 12th 2010.
The Institute of Advertising Practitioners of Ireland's advertising effectiveness awards, AdFx 2010, will this year include a 'Behavioural Economics & Advertising' seminar with Rory Sutherland, Vice Chairman of Ogilvy Group UK & President of the IPA on May 12th 2010.
This event is open to all IAPI member agencies and each agency may bring three clients to the seminar. For more details go to www.iapi.ie - booking is essential as places are limited.
McWalters ADDS is a new recruitment agency specialising in the areas of Advertising, Design, Digital, Sales & Marketing industries (15/03/2010)
Tom McWalters has set up McWalters ADDS, a recruitment consultancy specializing in delivering employment solutions for the Advertising, Design, Digital, Sales and Marketing industries.
McWalters ADDS was born out of the recent recession and aims to become the leading recruitment consultancy for both clients and candidates across these specialist markets. Tom is well known in the industry having worked in this sector for more than ten years.
"Starting any business in a recession is a challenge. Recruitment is an investment in the future of any company. This business is a service industry and it's vital that the right people are identified quickly. We are committed to helping the business grow stronger again, one job at a time," said McWalters. Tom can be contacted at www.mcwaltersadds.ie
CBS Outdoor launch Ireland's first 'Mall Digital' formats in the Square Town Centre in Tallaght (15/03/2010)
CBS Outdoor has launched the first Mall Digital formats in Ireland. The recently refurbished Square Town Centre in Tallaght is the venue for this media first. There are a total of 30 DEP's - Digital Escalator Panels - leading from the Central Plaza on level 2 to level 3, split between 20 on the travelator and 10 on the escalator. Five LCD screens complete the digital offering.
Advertisers have access to 10 second commercials on all 30 DEP's for two weeks with similar campaigns available on 5 LCD Screens.
The Square attracts over 300,000 shoppers every week with over 65,000 square metres of Retail, Mall, Food and Leisure Facilities.
Marie Lawlor, Sales & Marketing Director at CBS Outdoor says "We are very excited about the digital opportunities in the Square. It offers a platform for true innovation and creativity for our clients in a vibrant environment and responds to the demands of a digital savvy audience". Advertisers using the medium include Vodafone, National Lottery, Lynx Twist, Lucozade, Cadbury's Cream Egg and Cadbury's Flake.For more information contact: Antoinette O'Callaghan, CBS Outdoor on 01-6694500 or email antoinette.ocallaghan@cbsoutdoor.ie
The Advertising Benevolent Society of Ireland's annual pub table quiz will take place on March 25th (15/03/2010)
It will take place on March 25th in Kobra on Leeson Street at 7pm. The cost is €100 for a table of 4 and tables can be booked by contacting Aisling Conlon, IAPI on 01 6765991 or see further contacts below. There'll be plenty of spot prizes and craic on the night. So, get those brain cells working ! And more importantly, book your table to avoid disappointment.
The Advertising Benevolent Society of Ireland or TABS as it is commonly known in adland was founded in 1953 by people in advertising - for people in advertising. TABS is here to lend a hand whenever someone in advertising suffers from the consequences of ill-fortune or ill-health. It is completely confidential and discreet. TABS are here to help, to make sure no one has to face a problem on their own. TABS is a voluntary organisation, run by advertising people and their confidential helpline is 01 2804121.
To book your table for TABS table quiz contact:
Barry Kennedy -01 6760221
Emma Preston - 01 4993442
Philip Elliott - 01 6145300
Brenda Lawlor - 01 6564610
Joe O'Grady - 087 9537478
Reminder - Irish Outdoor Media Association (OMA) announce date for the 23rd Outdoor Advertising Awards (11/03/2010) CLOSING DATE THIS FRIDAY !
The Outdoor Media Association is pleased to announce that the 23rd Outdoor Advertising Awards will be taking place in Dublin on Thursday 22nd April 2010. These prestigious all-Ireland Outdoor Awards have always recognised creative distinction. This year they will also acknowledge campaigns that have achieved results through excellence in media planning and celebrate those that have best utilised the Outdoor Medium over the period 2008 to 2009.
Previous winners include the Volkswagen Caddy Life 'Shoe House' and Lemsip's 'Here to Help', among other iconic and memorable campaigns which can be viewed on the awards website. There are four categories in the 23rd Outdoor Advertising Awards: Grand Prix - Best Outdoor Campaign, Best Poster Design, Best Industry Newcomer Poster Design and Most Innovative Campaign.
Entries are now being accepted. Closing date for entries is Friday, 12th March 2010.
St Patrick's Day Package on RTE Radio 1 (05/03/2010)
St Patrick’s Day Package 2010 - Around the world on the 17th March, Ireland is celebrated with parties and parades but the BIG party is here at home. Although times and purse strings are getting tighter no one knows better than the Irish how to have a great time.
Tap into the atmosphere and boost sales by celebrating our national holiday with RTÉ Radio, the national broadcaster.
On Air Activity – Monday 15th March - Sunday 21st March
Celebrate our national holiday with the 25 spot St Patrick’s Day Package at a cost of €10,000 (30 sec)Weekly Audience Delivery with CPT on Weekly Sponsorship Fee of €2,888 :
Audience Reach 1,184,000 34% 2 €4.19 567,000 39% 2 €8.60 790,00 39% 2 €6.06 For further information and RTE contact details, click here.
MediaLive.ie has expanded its content to include information on Direct Mail (05/03/2010)
To view the information you will need to register (which is FREE). Click here for further details http://www.medialive2.com/direct-marketing/
The latest Joint Natioinal Readership Survey for the full year 2009 (23/02/2010)
The Joint National Readership Survey was released last week. It covers the full year for 2009. Four publications - Evening Echo, The Irish People, RTE Guide and Hot Press are no longer reported in the JNRS.
While, all publications bar The Sunday TImes and Irish Sunday Mirror recorded declines in their ABC circulations many recorded increases in readership. Please also note that ABCs are quoted for an island of Ireland report where as readership is reported for the Republic of Ireland only. Below are some market segments of note.
Overall:
Overall, the number of people regularly reading a newspaper increased by 3,000. There have been a number of big increases for some publications, most notably, The Sunday Times up 31% (+78,000) and Sunday Business Post up 26% (+41,000) year on year. The biggest decreases were the Irish Daily Star down 13% (-62,000) and the Sunday World down 12% (-107,000).
15-44s:
That said, the Irish Daily Star is still the market leader for daily newspapers in targeting its core 15-44 readers, reaching 289,000 / 14% of this cohort. In the Sunday market, the Sunday World is also the market leader in this segment reaching 498,000 / 25% of 15 - 44s.
Socio-demographics:
With regard to socio-demographics and the coveted AB market, the Sunday Independent leads the way with 174,000 AB readers (36% reach); The Sunday Times reaches 134,000 / 28% and The Irish Times reaches 129,000 / 27%. Again, in reaching C1's the Sunday Independent leads the way with 376,000 (39% reach) followed by its daily sister title the Irish Independent with 202,000 (21% reach) followed by The Sunday TImes with 181,000 (19%); Sunday World with 163,000 (17%) and Irish Times with 162,000 (17%).
Main Shoppers (and those with Kids):
Among Main Shoppers, the Sunday Independent leads the way reaching 608,000 / 31%, followed by the Sunday World with 420,000 (21%), Irish Independent with 349,000 (18% reach) and then the Irish News of the World with 263,000 / 13%. The margins between the papers grows tighter when looking at Main Shoppers with Kids where the Sunday Independent reaches 157,000 (25%); Sunday World reaches 150,000 (24%) and the Irish News of the World moves into third place with 113,000 (18%).
Regional Performance:
Within the spread of readers across the country, the Evening Herald continues to pull its majority of readers from Leinster (98%) while The Irish Times takes 78% of its readers from the region. Similarly in Munster, The Irish Examiner takes 96% of its readers from that region. The Irish Farmers Journal is the publication of record for the farming community in Ireland and has a weekly readership of 272,000. 173,000 of these are classed as either F1 (posessing 50 acres or more) or F2 (posessing less than 50 acres), that's a reach of 62% of the farmers in Ireland.
Sundays Sunday World Sunday Independent Irish News of the World Irish Mail on Sunday Sunday Times Sunday Tribune Irish Daily Star Sunday Sunday Business Post Irish Sunday Mirror Dailies Irish Independent Irish Times The Irish Daily Star The Irish Sun Irish Daily Mirror The Irish Examiner Irish Daily Mail Evenings Ev Herald
The Meteor Ireland Music Awards 2010 (23/02/2010)
The Meteor Ireland Music Awards 2010 were watched by 889,000 individuals on Sunday evening on RTE2. Hosted by Amanda Byram and featuring performances from Florence & The Machine, Paolo Nutini, Pixie Lott, Westlife, Temper Trap and others, the show was broadcast from 21.00 to 23.00. Some viewership highlights are noted below.Reach:
2010 outperformed 2009 and reached an overall total of 889,000 individuals, 45,000 more than 2009.Share of Viewing:
22% of individuals who were watching any commercial television at the time of the broadcast were watching the awards. This figure was 16% last year.15-24s:
The commercial share of viewing was 16% in 2009 for 15-24s. This year, the programmes share of commercial viewing was a staggering 52% compared to 16% last year. The average viewership across the programmes duration was up from 13,000 to 41,000. The overall viewership of the programme in 2010 was 80,000 for this age group (4,000 more than 2009).25-34s:
The full programme viewership by this age group was up 30,000 (or +15%) to 224,000.
Latest ABC's for national press in Ireland have been released (19/02/2010)
The majority of newspapers lost circulation according to the latest ABC island of Ireland report. The July-Dec 2009 report shows that the Sunday World is the biggest paid for newspaper on the island of Ireland (Nth & Sth) with a circulation of 270,453, -5.2% on the same period in 2008. The Sunday Independent's ABC figure is now 268,140 (-0.8%). The Sunday Business Post saw a decline in circulation to 52,271, down 4.9% year on year and down 9.5% period on period. The Sunday Tribune saw the greatest percentage decline year on year of any of the Irish daily or Sunday newspapers with a circulation of 60,344, down 9.5% from the final six months of 2008 and down 8.2% from the first six months of 2009. Circulation at the Irish edition of the Sunday Times was up by 4.1% to 114,413. The Sunday Mirror gained 855 copies to reach 39,831.In the daily market, The Irish Independent retains the top spot for dailies circulating 149,906, -3%, on the same period in 2008. The Irish Times dropped 7.4% to 106,926. The Irish Daily Star is reported to be 100,265 for the full year in 2009. Elsewhere the Irish Examiner was down 6.6% to 49,096 while the Evening Herald was down 2.5% to 69,351. The Irish Daily Mail's circulation, meanwhile, was down 9.7% to 49,090.
Sundays Sunday World Sunday Independent Irish News of the World Irish Mail on Sunday Sunday Times Sunday Tribune Irish Daily Star Sunday Sunday Business Post Irish Sunday Mirror The Irish People Dailies Irish Independent Irish Times The Irish Daily Star The Irish Sun Irish Daily Mirror The Irish Examiner Irish Daily Mail Evenings Ev Herald (Mon- Fri) (42,910 on Sat) Evening Echo
Source: ABC Island of Ireland Report and ABC UK
.
Reminder - Irish Outdoor Media Association (OMA) announce date for the 23rd Outdoor Advertising Awards (19/02/2010)
The Outdoor Media Association is pleased to announce that the 23rd Outdoor Advertising Awards will be taking place in Dublin on Thursday 22nd April 2010. These prestigious all-Ireland Outdoor Awards have always recognised creative distinction. This year they will also acknowledge campaigns that have achieved results through excellence in media planning and celebrate those that have best utilised the Outdoor Medium over the period 2008 to 2009.
Previous winners include the Volkswagen Caddy Life 'Shoe House' and Lemsip's 'Here to Help', among other iconic and memorable campaigns which can be viewed on the awards website. There are four categories in the 23rd Outdoor Advertising Awards: Grand Prix - Best Outdoor Campaign, Best Poster Design, Best Industry Newcomer Poster Design and Most Innovative Campaign.
Entries are now being accepted. Closing date for entries is Friday, 12th March 2010.
RTE Radio 1's Marian Finucane Show is now available for sponsorship (16/02/2010)
RTE Radio 1’s Marian Finucane Show is the highest-rating weekend radio show in Ireland. According to the latest JNLR listenership figures Marian’s Saturday Show remains the third most listened to radio show in Ireland with 381,000 listeners with Marian’s Sunday show the seventh most listened show delivering 337,000 listeners.
Weekly Sponsorship package:
1 x sponsor credited promo every Friday in Liveline [1.45 -3.00pm]
1 x sponsor credited promo every Saturday in Playback [9.10 – 10am]
1 x sponsor credited promo every Sunday in Miriam Meets [10 – 11.00am]
4 x 10’ sponsor credited stings every Saturday with Marian Finucane [11am – 1pm]
4 x 10’ sponsor credited stings every Sunday with Marian Finucane [11am – 1pm]
Summary of sponsorship package:
572 x sponsor credited stings per twelve month sponsorship
Sponsorship Sting:
“The Marian Finucane show on RTÉ Radio 1 with Sponsor + (sponsor tag line)”
Weekly Audience Delivery with CPT on Weekly Sponsorship Fee of €2,888 :
Audience Reach 719,000 20% 4.1 €0.97 627,000 29% 4.2 €1.09 499,000 23% 4.2 €1.37 361,000 25% 4.5 €1.77 364,000 20% 4.2 €1.89 355,000 20% 4.1 €2.00 12 month sponsorship fee of €150,000 (2010 Rate Card value is €203,060)
For further information contact RTÉ Radio Sponsorship Manager Tara Farrell on 01 208 3430 or email tara.farrell@rte.ie
Sponsorship Opportunity - RTÉ Guide to publish stand alone 68 page cook book, polybagged with Mar 12th issue (16/02/2010)
The RTÉ Guide is publishing a stand alone cook book in issue dated 12th March 2010 (on sale 16th March).
This 68 page A5 stand alone cook book will feature recipes from the popular RTÉ TV programme ‘The Restaurant’. It will be polybagged with the RTÉ Guide dated 12th March and it will be promoted heavily with a highly targeted TV, radio and online advertising campaign, it will also be pre-promoted in the RTÉ Guide issue dated 6th March and the sponsor’s logo will appear on this promotion. The print run will be 130,000 copies and the sponsor can avail of up to 5,000 run ons of the cook book for their own use.
The sponsorship opportunity available for any client to showcase their brand within this publication will include the following:
Colour page advertisement on the inside front cover
Colour page advertisement on the inside back cover
Centre page spread
30 logos to appear on each recipe
The RTÉ Guide is Ireland’s largest selling magazine with an ABC circulation figure of 94,822 (Jan / Dec 2008). Reaching 487,000 Adults, 280,000 Women and 207,000 Men. 327,000 Mainshoppers read the RTÉ Guide – TGI 2009.
The above package is priced at €12,000. The sponsor will have no influence over the editorial content.
If you require any further information please do not hesitate to contact Karen Foster on 01 208 2880 / 087 9290922 or email karen.foster@rte.ie
Cinema in Ireland - A round up of 2009 and highlights for 2010... Yogi Bear in 3D anyone? (16/02/2010)
Despite being the year that the highest grossing movie of all time - Avatar - was released, 2009 was the fourth highest year on record for cinema admissions in Ireland. 17.6 million admissions were recorded in 2009 (-3% yoy). Dublin admissions accounted for 46% or 8.1 million (-5% yoy). Northern Ireland admissions were up to 5.5 million (+2% yoy).
REP. OF IRELAND'S TOP 10 FILMS 2009
1 The Hangover 2 Up 3 Slumdog Millionaire 4 Ice Age 3: Dawn of the Dinosaurs 5 Harry Potter and the Half Blood Prince 6 The Twilight Saga: New Moon 7 Transformers: Revenge of the Fallen 8 Bruno 9 Avatar 10 Marley & Me
In 2009, 31 new screens were opened in Ireland. 23 of which are state of the art digital screens. These screens bring an additional 5,002 seats. The new screens opened in Ashbourne, Carlow, Dublin, Thurles and Newbridge.
Carlton Screen Advertising continues to domintae the cinema advertising market representing 95% of cinemas in Ireland. In 2009 CSA won the contracts for UCI, Odeon and Storm cinema group. This brings CSA's portfolio of screens to a total of 70 sites and 430 screens.
Pixar’s Up became the first 3D film to open the Cannes Film Festival in May 2009. 3D screens are accounting for approximately 40% - 90% of the total Box Office taken for a 3D film. The growth in popularity of 3D has resulted in a host of 2D films being rerendered
to be released in 3D in 2010, including Harry Potter and the Deathly Hallows Part One and Clash of the Titans. In ROI, 3D has encouraged the rapid installation of digital and 3D screens nationwide, with 23% of screens are now digital and 13% 3D. The success of Avatar is further evidence of the rise of 3D.
The development of 3D technology has contributed to Avatar’s success. It reached Number 9 in the ROI Top 10 Films of 2009,
after just 2 weeks of Box Office. It is currently and likely to stay at Number 1 in the ROI Top 10 Films of 2010. Having taken in excess of €7 million to date in ROI, fuelled by repeat viewers and strong word of mouth. 90% of Avatar’s ROI box office is coming from 3D screens. The movie has broken box office records worldwide to become the highest-grossing film of all time.
3D Films in 2010 include: Alice in Wonderland. Clash of the Titans, Toy Story 3, Shrek: The Final Chapter, Resident Evil: Afterlife, Piranha, Yogi Bear, Tron, The Smurfs movie, Step Up 3D and may more.
Source: CSA
RTE Radio 1's Weekend Sport now available for sponsorship (15/02/2010)
Weekend Sport on RTÉ Radio 1 is now available for sponsorship. With 175,000 listeners on Saturday and 169,000 tuning in on Sunday,
Weekend Sport on Saturday and Sunday are the top two most listened to sports shows on national radio.
Activity:
1 x sponsor credited promo in Morning Ireland (Friday 7am- 9am)
1 x sponsor credited promo in Sports at 7pm (Friday 7pm - 7.30pm)
1 x sponsor credited promo in The Business (Saturday 10am- 11am)
1 x sponsor credited promo in Marian Finucane (Sunday 11am - 1pm)
12 x sponsor credited stings every Saturday & Sunday (Total 24 per weekend)
Pre-recorded sponsorship sting:
“Weekend sport on RTÉ Radio 1 sponsored by (sponsor) plus (Sponsor tag line)”
Audience Reach 693,000 19.6% 3.7 €1.50 359,000 20.6% 3.7 €2.93 124,000 14.1% 3.4 €9.05 227,000 31.4% 3.9 €4.40 335,000 18.7% 3.7 €3.07 220,000 12.5% 3.3 €5.25 52 Week Sponsorship Fee: €200,000 (2010 Rate Card Value €303,576)
For further Information or a full list of T&C’s Contact: RTÉ Radio Sponsorship Manager Tara Farrell on 01 208 3430 or email tara.farrell@rte.ie
Latest JNLR report covering Jan to Dec 2009 released (15/02/2010)
87% of Irish adults listen to radio every week day according to the latest JNLR report, equal to the previous report. This report covers Jan to Dec 2009 states that 58% of adults in Ireland listen to a local or regional station on a daily xompared to 50% tuning into national radio. Local and regional radio attracts a greater proportion of listeners in the Cork, South East, South West and North West regions, while in Dublin and the North East regions a larger audience tunes into national radio.
15-34s listen to local and regional radio 55% of the time compared with 45pc for national. Local radio has a 65% share among 15-34s in Dublin and 59% in Cork.
On average people tune into radio for 4 hours every day. RTE continues to dominate the top programmes with 18 out of the top ranking. shows. RTE Radio 1 has enjoyed an increase of 11% in Average Quarter Hour (AQH) Listenership. All Radio 1 programmes showed an increase in listenership, with Risin’ Time increasing the most, by 35%!
All 2FM programmes showed a decrease in listenership, resulting in an overall drop of 11%. Today FM has seen an overall decrease of 5% in AQH Listenership. Ray D’Arcy is now the only Today FM programme in the top ten. Newstalk continues to grow having gained 18% on 2008's report. All Newstalk programming saw increased listenership, the largest increase from Tom Dunne, now 34%, and The Right Hook at 22%.
Source: JNLR Jan-Dec 09 V Jan-Dec 08
Station Programme RTE Radio 1 Morning Ireland RTE Radio 1 Liveline RTE Radio 1 Marian Finucane (Sat) RTE Radio 1 The Tubridy Show RTE Radio 1 News at One RTE Radio 1 Today with Pat Kenny RTE Radio 1 Marian Finucane (Sun) RTE Radio 1 Playback / Others RTE Radio 1 The Business / Playback (Sat) RTE 2FM Gerry Ryan RTE Radio 1 Drivetime Today FM Ray D'Arcy RTE Radio 1 The Ronan Collins Show RTE Radio 1 Miriam Meets/The Business (Sun) RTE Radio 1 Mooney RTE Radio 1 This Week RTE Radio 1 News/Papers/Sunday Miscellany RTE Radio 1 News/Saturday View Today FM Ian Dempsey RTE Radio 1 News/Papers/Countrywide
Correction - TV3's UEFA Champions League 2 Spot Special for €9,000 - AC Milan V Manchester Utd and Stuttgart V Barcelona (12/02/2010)
AC Milan V Man Utd meet on Feb 16th and kick off is at 19..30. One 30 second spot in this game is €5,500.
Stuttgart V Barcelona meet on Feb 23rd and kick off is at 19.30. One 30 second spot in this game is €4,000.
Two spot package is €9,000.
For further details, please contact TV3 sales on 01 4193314 or email sales@tv3.ie
Correction - this was previously posted as a €6k special, it should be €9k. Apologies for any confusion.
Magazines focus on ABC's and leave the JNRS (12/02/2010)
Hot Press and RTE Guide will no longer be reported on in the Joint National Readership Survey, the currency for readership data in Ireland. Instead the focus will be on circulation data from the Audit Bureau of Cirulations or ABCs. It is likely that these magazines will turn to TGI data for further readership analysis in replacing the JNRS.
RTE TV's coverage of the FFIA Worold Cup 2010 is available for sponsorship (12/02/2010)
RTÉ has acquired the rights to broadcast the 2010 World Cup Finals which will take place in South Africa from June 11th until July 11th. RTÉ has the rights to broadcast all 64 matches on TV. The broadcast will include live coverage, studio debate, highlights and Aprés Match. In addition, “The Road to South Africa” (16 x 1 hour) will be transmitted in the run up to the Finals. The sponsor will receive 10” & 7” stings around each World Cup transmission. (Average 10 stings per game). The sponsor’s logo will appear on all TV promotional trailers.
RTÉ Online will develop a unique website for World Cup 2010 to include all the latest news, fixtures/results, expert analysis, blogs etc.
RTÉ Online will simulcast all televised games. Some group and final stage games which are played simultaneously will be streamed exclusive to the web. The sponsor will receive three fixed placements across the entire World Cup Site plus a 10” sting before each live video stream showing the World Cup matches.In the run up to and during the World Cup Finals, listeners will receive all the news and results on 2FM’s Sports Bulletins. The sponsor will receive 66 credited mentions per week. Please mail gerry.mcguinness@rte.ie to indicate that you would like to discuss any / all of the commercial possibilities surrounding this sponsorship opportunity.
RTE TV are offering 60 second ad breaks to help advertisers avoid clutter (12/02/2010)
With RTÉ Television having less commercial minutage than competitive commercial channels, clutter is kept to a minimum in advertisement breaks. RTÉ Television are introducing 'stand-out breaks', a series of 60 second ad breaks running for 8 weeks, Wednesday evenings at 20.59 on RTÉ One. Typically RTÉ One attracts an audience of 600,000 Adults at this time on Wednesdays.
The first 'stand-out break' will feature in Not Enough Hours, which returns to RTÉ One on Wednesday 4th March for a second series following a very successful first run in 2008. A Millward Brown online survey conducted recently determined that short ad breaks generate even more cut-through with audiences.
For information on how to make your ad stand out, contact your RTÉ Television Sales Representative or email tvsales@rte.ie
TV3's UEFA Champions League 2 Spot Special for €9,000 - AC Milan V Manchester Utd and Stuttgart V Barcelona (09/02/2010)
AC Milan V Man Utd meet on Feb 16th and kick off is at 19..30. One 30 second spot in this game is €5,500.
Stuttgart V Barcelona meet on Feb 23rd and kick off is at 19.30. One 30 second spot in this game is €4,000.
Two spot package is €9,000.
For further details, please contact TV3 sales on 01 4193314 or email sales@tv3.ie
An Post's 'Publicity Post' is being offered at a special discounted rate from Jan to May 2010 (09/02/2010)
An Post is running a special limited-period promotion on it's 'Publicity Post' product. To be entitled to a special limited rate of €63.37 (ex. VAT) per 1,000 items of Publicity Post, your campaign must satisfy all of the following conditions:
• Includes or consists of 25,000 mail items or more to be delivered in one or more zones in County Dublin (City, North, South, West).
• Each mail item must weigh 20g or less
• Delivery between 4th January 2010 – 30th May 2010 (incl.)
• The offer is subject to normal terms and conditions and is subject to availability so early booking is advised.
Call the An Post team on 1850 21 16 32 to find out more or visit our Direct Marketing section - www.medialive2.com/direct-marketing/
Irish Outdoor Media Association (OMA) announce date for the 23rd Outdoor Advertising Awards (08/02/2010)
The Outdoor Media Association is pleased to announce that the 23rd Outdoor Advertising Awards will be taking place in Dublin on Thursday 22nd April 2010. These prestigious all-Ireland Outdoor Awards have always recognised creative distinction. This year they will also acknowledge campaigns that have achieved results through excellence in media planning and celebrate those that have best utilised the Outdoor Medium over the period 2008 to 2009.
Previous winners include the Volkswagen Caddy Life 'Shoe House' and Lemsip's 'Here to Help', among other iconic and memorable campaigns which can be viewed on the awards website. There are four categories in the 23rd Outdoor Advertising Awards: Grand Prix - Best Outdoor Campaign, Best Poster Design, Best Industry Newcomer Poster Design and Most Innovative Campaign.
Entries are now being accepted. Closing date for entries is Friday, 12th March 2010.
For full details and entry forms please go to www.outdoorawards.ie or comtact Tony O'Flanagan, Outdoor Media Association on (01) 213 0524 or email info@oma.ie. The Outdoor Media Association ("OMA") is an industry body representing 98% of the Outdoor Advertising industry throughout Ireland. There are currently four member companies of the OMA. Bravo Outdoor, CBS Outdoor, Clear Channel Ireland, and JCDecaux Ireland. The OMA coordinates industry-wide projects such as monthly and quarterly advertising spend reports, Joint National Outdoor Research (JNOR) cover and frequency data for campaigns and the Outdoor Advertising Awards for poster creativity and effectiveness.
Living TV Ireland announce a number of new programmes available for sponsorship (08/02/2010)
Criminal Minds - Series 4 / 5th Feb –9th Jul / 23 x 60 Min episodes / Friday 2100 and Sunday 2100. The series follows the adventures of a team of profilers from the FBI’s Behavioural Analysis Unit (BAU) Criminal Minds differs from many criminal system procedural dramas by focusing on the criminal rather than the crime itself.Criminal Minds is of LIVING TV's top shows and has delivered peak audiences of 64,000 with a 8.3% Share for Women 15-34.
CSI - Series 10 / 24th Sep -17th Dec 2010 / 12 x 60 min episodes / Friday 2200.
CSI is an American crime drama television series. An immediate ratings smash for LIVING, the series mixes deduction ,gritty subject matter and popular characters.
CSI Miami - Series 7 / 2nd Apr -17th Sep / 25 x 60 min episodes / Friday 2200 and Wednesday 2200.
CSI Miami is an American police procedural television series. The series has been named the World's Most Popular TV Show following rating studies of 20 countries worldwide.
Grey's Anatomy - Series 6 / 21st Jan -01st Jul / 23 x 60 min episodes / Thursday 2200 and Wednesday 2000.
A Golden Globe-winning ABC television drama set in the prestigious Seattle Grace Hospital.Cougar Town - Series 1 / Apr 2010 / 22 x 30 min episodes stacked in 1 hour blocks / Monday late peak / Repeat Thursday and Sunday late peak.
Drama-comedy based on a newly single 40-year-old mom Jules Cobb (CourteneyCox) and her teenage son (DanByrd). Expect similar viewing to that of Desperate Housewives (or Friends).
Private Practice - Series 3 / Jul 2010 / 22 x 60 min episodes / Thursday 2200 and Wednesday 2000.
From Shonda Rhimes, the Golden Globe-winning creator of "Grey'sAnatomy" comes a story about finding away to begin the rest of your life after a broken marriage and torn relationships.
Ghost Whisperer - Series 5 / 1st Jun -19th Oct 2010 / 22 x 60 min episodes / Wed late peak / Sunday late peak
Melinda Gordon (Jennifer Love Hewitt) communicates with earth bound spirits who cling to the living because of unfinished business.
Supernatural - Series 5 / 10th Feb -7th July / 22 x 60 min episodes / Wednesday 2100 and Sunday 2200.
Two brothers travel the country looking for their missing father and battling evil spirits along the way.
Medium - Series 6 / 16th Jul -17th Dec / 20 x 60 min episodes / Friday 2100 and Wednesday 2200.
A strong-willed young mother, a devoted wife and law student who begins to suspect that she can talk to dead people, see the future in her dreams, and read people's thoughts.
All Shows can be sold separately or packaged up to your clients needs delivering continuous presence across 52 weeks of the year with in excess of 350 hours of Premier Drama scheduled across the year.
For further information contact grainne.odoherty@tv3.ie or call 00 353 (0)1 4193371
RTE secure UEFA European Championship rights for 2012(08/02/2010)
RTÉ Sport has secured rights for TV, radio and the web for the 2012 UEFA European Championship. The deal includes all 31 matches.
BSkyB Ireland launch the Sky Player for Irish viewers on Windows 7 (08/02/2010)
This will enable live and video-on-demand services from the broadcaster to be viewed online. Existing customers / subscribers can access the player as per their subscription services. Whereas non-customers can access content via different packages on a monthly subscription.Sky Player has 27 streaming channels and an on-demand library for download at anytime. For further details contact the Sky sales team on 00 353 (0)1 614 7600.
New farming publication to launch in the coming weeks - Agri Sunday (04/02/2010)
Agri Sunday will be a new weekly tabloid sized paper launching nationwide in the coming weeks. Launch date is TBC. The publication is aimed at those working in and dealing with the agriculture industry. Based in Roscommon, the publication intends to launch with a circulation of 60,000 distributed via newsagents nationwide. Advertising rates start from 1/4 pages for €500 to full pages for €4,000. For further information contact Joseph Ward on 086 0405793 or email agriadvert@gmail.com. Further updates will follow in the coming weeks.
Latest radio listenership figures released for Northern Ireland (04/02/2010)
Cool FM is the most listened to commercial station in Northern Ireland with 344,000 listeners, up 16% year on year. That's more than BBC Radio 1. The Downtown / Cool FM combined package now reaches 38% of the Northern Ireland population (537,000). U105 increased listenership by 26% to 136,000.
talkSport had a good report with listeners up from 41,000 to 65,000, a wopping 58% increase.
While overall listenership was up by 5% from 1,194,000 to 1,253,000 there were some losers. The two biggest being BBC Radio 4, down 12,000, to 117,000 and Absolute Radio, down 14,000 to 14,000, a 50% decline.
RAJAR Q4 2009 Update:
000s
000s
000sDowntown Radio Cool FM* Downtown / Cool FM Citybeat * Q102.9/Q97.2/Q101.2** Seven FM** Six FM** Five FM** U105 Classic FM Absolute Radio talkSport Any Commercial BBC Radio Ulster BBC Radio 1 BBC Radio 2 BBC Radio 3 BBC Radio 4 Five Live Any BBC ALL RADIO Source: RAJAR 6 months ending 20th December 2009 / Base: Downtown Radio TSA
NB Stations marked with * do not cover the full TSA
Stations marked ** are based on 12 months data
'Kantar Media' is now the new name for TGI, KMR Software, TNS Media Intelligence and TNS Media Research (03/02/2010)
TGI, KMR Software, TNS Media Intelligence and TNS Media Research, together with the custom media teams of TNS and BMRB, create the newly formed Kantar Media.
Under this new umbrella brand, Kantar's media research, media monitoring and insight services have come together to combine their capabilities and expertise, providing a more robust, joined up service. Users will notice a new look and feel - including a new logo - to their communications that reflect their values and brand personality.
Users will also notice a change in email addresses to firstname.lastname@kantarmedia.com, however postal addresses and telephone numbers will remain the same. There have also been some changes to the registered legal and financial details of the constituent parts of Kantar Media and relevant information about these will be communicated separately.
Should you have any questions about the new organisation, please contact your client service representative at Kantar Media!
Radio 1 Live and Exclusive 6 Nations coverage (03/02/2010)
With Ireland defending their historic Grand Slam victory, this years Six Nations Championship promises to be an epic encounter. Advertisers can get in on all the action with the Radio1 20 spot Six Nations Package. Full details attached. Please note there is Limited Availability on this Package - Book early to secure!. Click here for more details or click the radio section on the left.
TV3 Group, Ireland, gets off to strong growth in audience figures for January 2010 (03/02/2010)
TV3 Group, including TV3 and 3e, reported significant growth for a number of audiences for the first month of 2010.
- Channel share across the full day is up 5.9% for adults and up 6.2% for 15-34s.
- Channel share for peak time viewing is up 7.5% for adults and up 8% for 15-34s.
- Channel share for ABC1s is up 11.1% across the full day.
- 3e was the fastest growing channel in January for adults 15-34s with share up 44%.
- The TV3 Group is up 9% while the RTE channels (RTE1 & RTE2) declined 10%.
MediaLive.ie has expanded its content to include information on Direct Mail (01/02/2010)
To view the information you will need to register (which is FREE). Click here for further details http://www.medialive2.com/direct-marketing/
RTE Radio 1 announce its' Countrywide show as available for sponsorship (29/01/2010)
Countrywide on RTÉ Radio 1, Saturday’s 9.00-10.00am is the Saturday morning rural affairs show presented by Damien O’Reilly and the CountryWide team features events, people and happenings that bring colour and life to communities, towns
and villages across the country.
Activity:
4 sponsor credited stings per show (104 stings x 6 month sponsorship / 208 stings x 12 month sponsorship)
Pre-recorded sponsorship stings:
“Countrywide on RTÉ Radio 1 sponsored by (sponsor) plus (short sponsor tag line)”
Weekly Audience Delivery with CPT on Weekly Sponsorship Fee of €926.
All Adults 6.0% 3.4 ABC1 7.0% 3.4 F1F2 22,000 7.7% 3.3 12 Month Sponsorship Fee: €50,000 (2010 Rate Card Value €68,640)
For further Information or a full list of T&C’s Contact: RTÉ Radio Sponsorship Manager Tara Farrell on 01 208 3430 or email tara.farrell@rte.ie See also www.rte.ie/radio1/countrywide/
Sky Sports announce programme / game line up for February 2010 (29/01/2010)
Included in the line up are matches from The Barclays Premiership, Champions League and The Carling Cup Final. See here for more details.
Irish Outdoor Media Association (OMA) announce date for the 23rd Outdoor Advertising Awards (29/01/2010)
The Outdoor Media Association is pleased to announce that the 23rd Outdoor Advertising Awards will be taking place in Dublin on Thursday 22nd April 2010. These prestigious all-Ireland Outdoor Awards have always recognised creative distinction. This year they will also acknowledge campaigns that have achieved results through excellence in media planning and celebrate those that have best utilised the Outdoor Medium over the period 2008 to 2009.
Previous winners include the Volkswagen Caddy Life 'Shoe House' and Lemsip's 'Here to Help', among other iconic and memorable campaigns which can be viewed on the awards website. There are four categories in the 23rd Outdoor Advertising Awards: Grand Prix - Best Outdoor Campaign, Best Poster Design, Best Industry Newcomer Poster Design and Most Innovative Campaign.
Entries are now being accepted. Closing date for entries is Friday, 12th March 2010.
For full details and entry forms please go to www.outdoorawards.ie or comtact Tony O'Flanagan, Outdoor Media Association on (01) 213 0524 or email info@oma.ie. The Outdoor Media Association ("OMA") is an industry body representing 98% of the Outdoor Advertising industry throughout Ireland. There are currently four member companies of the OMA. Bravo Outdoor, CBS Outdoor, Clear Channel Ireland, and JCDecaux Ireland. The OMA coordinates industry-wide projects such as monthly and quarterly advertising spend reports, Joint National Outdoor Research (JNOR) cover and frequency data for campaigns and the Outdoor Advertising Awards for poster creativity and effectiveness.
TV3's biggest ever sports year comes with TV3's biggest ever sports package (28/01/2010)
TV3 are offering a number of sports packages and an all encompassing sports package covering UEFA Champions League, UEFA Europa League and the All Ireland GAA Championship. There are 41 exclusive live games in all between February and December 2010. Airtime preferences will be given to package sales.
UEFAChampions League
8 games Feb - May at €35,000
8 games Aug - Dec at €35,000
All 16 games at €60,000
Follow Man United, Chelsea and Arsenal as they compete to be crowned 2010 European Champions. UEFA Champions League returns to TV3 with exclusive Tuesday night coverage this Autumn.
UEFAEuropa League
9 games Feb - May at €15,000
6 games Sept - Dec at €15,000
All 15 games at €25,000
3e will follow the fortunes of Liverpool as they attempt to salvage some silverwear from a disappointing season thus far. 3e will also be broadcasting the 2010/2011 Europa league from September culminating in live and exclusive coverage of the final from the new Aviva stadium in Dublin.
GAAChampionship
10 Games + Replays Jun - Jul at €28,000
The GAA Championship returns to TV3 this summer. Continuing on from last years much heralded coverage,
TV3 will broadcast 10 live games and will follow the fortunes of the top counties as they strive to become the 2010 All Ireland Hurling and Football Champions.
The Ultimate Sports Package
41 live matches encompassing the three packages above for €100,000
Airtime preference given to package sales. Contact your TV3 account manager for more information or to reserve. Call 01 4193314 or email sales@tv3.ie*All costs based on 30"
TV3 announce that Ireland's only home grown motoring programme Xcellerate is availabloe for sponsorship (28/01/2010)
Now in it's second series Xcellerate returns to TV3 and 3e in March 2010. Xcellerate appeals to both men and women but maintains a core audience of Men 15-34. The programme will run for 6 episodes of 60 minute length. For further details please contact Aisling Quigley on 01 4193326 or email aisling.quigley@tv3.ie
Living TV Ireland announce 6 top shows now available for sponsorship (27/01/2010)
Criminal Minds, Season 4, 5th Feb - 9th July 2010
CSI Miami, Season 7, 2nd April - 17th Sept 2010
Ghost Whisperer, Season 4, 1st June - 19th Oct 2010
Supernatural, Season 5, 10th Feb - 7th July 2010
Medium, Season 5, 16th July - TBC 2010
CSI, Season 10, 24th Feb - 17th Dec 2010Contact Grainne O'Doherty on 01 4193371 or email grainne.odoherty@tv3.ie for further details
RTE Radio 1 announce Heineken Cup Package 2010 (27/01/2010)
Advertisers can get in on the action as RTÉ Radio 1 broadcasts all the key games Live and Exclusive!
Quarter Finals: Weekend of 9th – 11th April
Leinster vs. ASM Clermont AuvergneMunster vs. Northampton Saints
Semi-final 1: Weekend of 1st – 2nd May
Toulouse or Stade Français Paris vs. Leinster or ASM Clermont Auvergne
Semi-final 2: Weekend of 1st – 2nd May
Biarritz Olympique or Ospreys vs. Munster or Northampton Saints
Final : 22nd May – Stade de France
Reach all rugby fans with the: 20 spot ‘Heineken Cup Package’ 2010 at a 30 second cost of €7,950*
Advertisers will have priority access to all live games with this exclusive package. Contact your RTÉ Radio Account Manager to secure this package.
*4 spots per match depending on Munster/Leinster qualifying. Otherwise cost will be pro-rated down to reflect actual number of games.
4FM announce 6 Nations Package (27/01/2010)
As Ireland gear up to defend their status as 6 Nations Grand Slam winners 4FM have put together a fantastic package designed to maximise clients exposure to targeted Rugby content. Spots will be positioned in order to maximise coverage of Rugby related content & will include 'McGurk on 4' as well as a significant percentage of other PT spots..Available w/c : Feb 1st, 8th, 22nd & Mar 8th & 15th
Duration : 30 Seconds
Spots : 21
Cost : €2,050Package Contents :
5 x Breakfast spots - After the 08.00 Sports bulletin
3 x Lunchtime on 4 - 12.00-13.58
2 x Lunchtime on 4 - Friday 12.00-14.00 (with specific Rugby content)
3 x McGurk on 4 - 17.00-19.00
2 x McGurk on 4 - Friday 17.00-19.00 (with specific Rugby content)
3 x Saturday Sports - 14.00-17.00
3 x Sunday Sports - 14.00-17.00Previous contributors to these shows include Eddie O'Sullivan, Brent Pope, Malcolm O'Kelly, Jim Glennon, Denis Hickie, Rocky Elsom, John Robbie, Shane Byrne & Reggie Corrigan
For further information contact the 4FM sales team on 01 4255400 or email sales@4fm.ie.
Setanta Sports coverage of the RBS 6 Nations Rugby is available for sponsorship (26/01/2010)
The 2010 RBS Six Nations Rugby comes to Setanta Sports and is available for sponsorship. The sponsorship package includes the following.
(i) Six Nations Preview (The Hub)
Live every Friday night on a RBS 6 Nations match weekend The Hub, our studio discussion show, will include extensive coverage of the weekend’s highly anticipated upcoming games with analysis from with Neil Francis, Ciaran Fitzgerald & Matt Williams.
(ii) RBS Six Nations Rugby Review / Highlights
Live every Saturday night during the RBS Six Nations weekends Setanta will broadcast a review show which will incorporate live studio discussion with analysis from our panelists and match highlights.
(iii) RBS Six Nations Deferred Coverage
Setanta will show deferred coverage of every single RBS Six Nations game, typically with a 24 hr delay:
Sat 6th Feb Ireland v Italy Croke Park
Sat 6th Feb England v Wales Twickenham
Sun 7th Feb Scotland v France Murrayfield
Sat 13th Feb Wales v Scotland Millennium Stadium
Sat 13th Feb France v Ireland Stade de France
Sun 14th Feb Italy v England Stadio Flaminio
Fri 26th Feb Wales v France Millennium Stadium
Sat 27th Feb Italy v Scotland Stadio Flaminio
Sat 27th Feb England v Ireland Twickenham
Sat 13th Mar Ireland v Wales Croke Park
Sat 13th Mar Scotland v England Murrayfield
Sun 14th Mar France v Italy Stade de France
Sat 20th Mar Wales v Italy Millennium Stadium
Sat 20th Mar Ireland v Scotland Croke Park
Sat 20th Mar France v England Stade de France
Delivering: Over 200 stings + repeats
Investment: €20,000 + vat
Terms and Conditions Apply
Optional Extra: A competition, if required, over 4 episodes of The Hub, with the 5th episode on the final RBS 6 Nations weekend announcing the winner. Suggested prize of 2 tickets to Ireland v Scotland on 20th March with overnight stay in Dublin, dinner etc (Prize supplied by sponsor). For further details please contact John Devlin on 01 474 4914 or email john.devlin@setanta.com.
Lyric FM's Classic Drive show 'Business Updates' is available for sponsorship (25/01/2010)
Details & Timing:
The Business feature runs within the Classic Drive Show Monday to Friday 5.40pm – 5.45pm every night and covers three business news updates each day, exchange rate and stock market updates.
Weekly Activity Monday - Friday:
1 x 10’ sponsor credited sting per day will precede the business news updates.
Total of 5 x 10” sponsor credited stings per week / 260 stings per year
Sponsorship sting:
“RTÉ lyric fm Business updates with (sponsor) + (sponsor tag line)”
Sponsorship Fee:€20,000 for 12 months | (2010 Rate Card Value:€28,600 – 12 months)
Classic Drive show details:
Join Niall every weeknight on Classic Drive, for just the right mix of music, news and travel to accompany you on your way home. At the end of your working day, this lively drivetime show is the perfect listen. Sandwiched in between a captivating playlist of your favourite classical tunes, Niall has updates on all the day’s news and events as well as essential traffic and travel updates. http://www.rte.ie/lyricfm/classic
For further Information or a full list of T&C’s Contact: RTÉ Radio Sponsorship Manager Tara Farrell on 01 208 3430 or tara.farrell@rte.ie
New sponsorship opportunity on 2FM with 'Ballbusters', a weekend sports quiz programme (25/01/2010)
Ballbusters on RTÉ 2fm, Saturday’s from 12.00 to 14.00 will be available for sponsorship from 23rd January to 10th July 2010. Ballbusters is RTÉ 2FM’s brand new sports entertainment show hosted by Andrew O’Connor and Jacqui Hurley who will navigate through a world of sport, music and fun. It promises to give listeners an alternative look at the world of sport; with quizzes, satirical sporting features, special guests, music and lots of laughs.
Sponsorship Activity:
7 sponsorship stings per day; 3 sponsor credited promos per week (The Gerry Ryan Show, Saturday Breakfast with Ruth Scott and The Tommy and Hector Show).Pre-recorded sponsorship stings:
“Ballbusters on RTÉ 2fm sponsored by (sponsor) plus (Sponsor tag line)”.
Weekly Audience Delivery with CPT on Weekly Sponsorship Fee of €2,200
All Adults 10.4% 2.6 20 - 44's 14.1% 2.7
25 Week Sponsorship Fee:
€55,000 (2010 Rate Card Value: €101,250)
For further information or a full list of T&C’s Contact:RTÉ Radio Sponsorship Manager Tara Farrell on 01 208 3430 or tara.farrell@rte.ie
Newstalk announce Valentine's Package (22/01/2010)
Help a Valentine Package!
If you have a good product to advertise this Valentines then why not use Newstalk’s Valentines Package to target those people most in need of a good idea.
PACKAGE
28 Spots / 30 Seconds
All Adults Audience 269,000 / Frequency 3.1
SPOTS
4 x Breakfast 07.00 – 09.00
5 x Tom Dunne 09.00 – 12.00
3 x Lunchtime with Eamon Keane 12.00 – 14.00
3 x Moncrieff 14.00 – 16.30
4 x The Right Hook 16.30 – 19.00
5 x Off The Ball 19.00 – 22.00
4 x Weekend Sports 14.00 – 18.00 Saturday and Sunday
To book this package or for more information contact: sales@newstalk.ie or phone 01-6445100
Newstalk's Grand Slam Package Announced (22/01/2010)
After winning the Grand Slam for the first time in 61 years Ireland are not about to give up the title easily. Tune into Newstalk 106-108 fm for the latest on the Irish camp as Newstalk follow the journey of the Irish Rugby team throughout the Six Nations. Book your Six Nations package for any of the following games and your ads will be placed during the rugby coverage during Newstalk programming on air.
FIXTURES
Saturday 6th February - Ireland V Italy
Saturday 13th February - France V Ireland
Saturday 27th February - England V Ireland
Saturday 13th March - Ireland V Wales
Saturday 20th March - Ireland V Scotland
PACKAGE
Duration 30 Seconds
Spots 21
Bonus Spots 7 x TAP
Total: 28 Spots
SPOTS
4 x Breakfast Spots – 08.30
2 x The Right Hook – 16.30 – 19.00
2 x The Right Hook – Friday at 18.00 – 19.00 during The Right Hook sports coverage
5 x Off The Ball – 19.00 – 22.00
2 x Off The Ball – During Rugby Focus with Gerry Thornley Wednesday at 20.00
3 x Saturday Sports Show – 14.00 – 17.00
3 x Sunday Sports Show – 14.00 – 17.00
7 x TAP Bonus Spots
RESULTS
All Adults, Reach 286,000, Frequency 2.7
To book this package or for more information contact: sales@newstalk.ie or phone 01-644 5100
RTE Fixed CPT Daytime Offer for February and March 2010 (21/01/2010)
RTÉ One, the most viewed channel among daytime viewers in Ireland is offering fixed CPT's for daytime in february and March in 2010. In 2009, the channel achieved an average share of viewing of 36% for Adults, 39% for Housekeepers and 29% for HK with Kids (Based on Monday-Friday, 6am-6pm, ROI Commercial Channels).
In 2009, the average Adult rating on RTÉ One from Monday to Friday, 6am – 6pm was 36% higher than the average rating achieved by their nearest competitor during the same time-band The average day-time rating on weekdays on RTÉ One in 2009 for Adults, Housekeepers and HK with Kids was higher than the average peak-time weekday rating achieved by any other
commercial channel selling in Ireland aside from TV3.
Audience Adults Housekeepers HK with Kids These prices equate to approximate discounts off the 2010 Advance Booking prices:
Adults -45%
Housekeepers -53%
HK with Kids -55%
THIS WEEKEND Setanta Sports will broadcast 6 live top FA Cup games (21/01/2010)
The SIX games are as follows:
Setanta Ireland:
Preston V Chelsea Saturday at 12.45; Everton V Birmingham Saturday at 3pm; Spurs V Leeds Saturday at 5.15pm; Stoke City V Arsenal Sunday at 1.30pm and Scunthorpe V Man City Sunday at 4pm.
Setanta Sports 1:
Reading V Burnley Saturday at 12.45.
Advertisers can get access to all five games for €1,500 (30 sec). For more details contact John Devlin at john.devlin@setanta.com or call 01 4744914.
Setanta Sports have released their Programme Calendar for 2010 (21/01/2010)
The Setanta Sports 2010 programme calendar has been released and includes a choc-a-block list of sporting events such as UEFA Champions League, FA Premier League, GAA Provincial & All Ireland Chmpionships, Schools Rugby, Six Nations Rugby highlights, US Masters, Magners League Rugby, Formula One and many more.
Some of the top games of 2009 pulled in shares of 40%+ for Men 15 - 34 and average TVRs of 8. That does not include the out-of-home viewing of Setanta Sports programming. Setanta Sports is the only sports channel to give Irish advertisers the opportunity to reach viewers outside of the home in pubs or clubs.
For a printable Setanta Sports 2010 Programme Calendar click here. For more details contact John Devlin at john.devlin@setanta.com or call 01 4744914.
RTE Radio announce Cheltenham Festival 2010 advertising package (18/01/2010)
RTÉ Radio 1 is hosting complete live and exclusive coverage of the Cheltenham Festival, Tuesday 16th - Friday 19th March 2010. Advertisers can reach all racing fans with the 21 spot 'Race Day Package' 2010. Click here for further details.
For more details call RTÉ Radio Sales on 01 2082482.
RTE Guide announces three special editions of the magazine for the first quarter 2010 (15/01/2010)
January 29th – Weight Watchers Magazine. We see a return of this very popular 32 page magazine in our issue dated 29th January. There is still time to book into the Guide dated 29th January which will be supported by a heavy weight TV and Radio advertising campaign. Booking deadline for this issue is 18th January and copy deadline is 19th January.
February 12th – Weight Watchers Cookery Special. In this issue we will publish an 8 page Weight Watchers Cookery special. This will coincide with Valentines Day and the theme is ‘Love Your Heart’. This issue also coincides with Chinese New year which falls on 14th February and our regular cookery section will include traditional Chinese recipes. Booking deadline is 29th January and copy deadline is 2nd February.
March 12th – Women’s Health. An A-Z of Women’s Health issues which will include topics such as Breast Cancer, Osteoporosis, Cystitis and Thrush, Pregnancy and Menopause. This feature will provide businesses in the Health sector with a very effective environment for advertising. Booking deadline is 26th February and copy deadline is 2nd March.
RTE Television have announced a number of sports packages for the year ahead (13/01/2010)
WRBS Six Nations Championship
RTÉ Two will have exclusive coverage of all the Ireland matches in the 2010 Six Nations Championships
Sat 6th February 2010 - Ireland v Italy KO 2.30pm
Sat 13th February 2010 - France v Ireland KO 5.30pm
Sat 27th February 2010 - England v Ireland KO 4.00pm
Sat 13th March 2010 - Ireland v Wales KO 2.30pm
Sat 20th March 2010 - Ireland v Scotland KO 5.00pm
Mid-Break Ireland Games Price: €55,000 (based on 30 secs in all 5 games)
In/Out Break Ireland Games Price: €38,000 (based on 30 secs in all 5 games)UEFA Champions League
Semi-Finals Price: €7,700 (based on 30 secs mid-break spot)
The Final - Saturday 22nd May 2010 Price: €9,750 (based on 30 secs mid-break spot)GAA All-Ireland Football & Hurling Championships
Minimum 35 spots. One spot per game evenly rotated. Includes a spot in any replay or deferred game.
Total Package Price: €130,000 (based on 30 secs)
Quarter-Finals: In/Out Breaks €3,900 and Mid-Breaks €4,500
Semi-Finals: In/Out Breaks €11,000 and Mid-Breaks €13,150
Finals: In/Out Breaks €15,100 and Mid-Breaks €17,250
FIFA World Cup
Total Package (56 x 30 sec spots): €170,000
Knockout Stage (16 x 30 sec spots): €84,000
Whistle Break Spots (30 secs): *Not applicable to Alcohol Brands*
Group Games - €4,200
2nd Round Games - €4,700
Quarter / Semi-Finals - €5,250
Final - €6,300
.
Radio 1 Live and Exclusive 6 Nations coverage (11/01/2010)
With Ireland defending their historic Grand Slam victory, this years Six Nations Championship promises to be an epic encounter. Advertisers can get in on all the action with the Radio1 20 spot Six Nations Package. Full details attached. Please note there is Limited Availability on this Package - Book early to secure!. Click here for more details or see the radio section.
The Racing Post - Irish Opt-out (11/01/2010)
John Black has announced that the Racing Post will have an Irish Opt-out in 2010. Further updates will follow as they are received and full details will be listed in the press section.
A new full color glossy magazine for Waterford - My Watarford (11/01/2010)
Marcella Meaghar, MD of Swift Print Ltd, has launched a full colour glossy magazine for Waterford. It is entitled 'My Waterford'. The publication will be free and delivered door to door to 10,000 homes in Waterford City. Contact Marcella Meaghar on 051 591773 or please view the magazine section on site for further details.
The Irish Mail on Sunday Paul McCartney CD GIVEAWAY this Sunday Jan 17th (08/01/2010)
12 exclusive live Beatle's tracks from the infamous Amoeba Music Hollywood Store sung by Paul McCartney.
For more information and to book contact the sales team on 01 637 5816.
Changes at The Sunday Tribune - a message from the editor Noirin Hegarty (08/01/2010)
From this weekend, Sunday 10th January, there will be a couple of changes in the Sunday Tribune. The
Arts section can now be found as a broadsheet four-page pull-out in the centre of the Sports section and
T2 will be a 24 page compact section. All of the same great content will remain and we look forward to
working with you and your clients for a successful 2010.
Irishtimes.com - 6 Nations Sponsorship package announced (08/01/2010)
The opportunity to sponsor the upcoming 6-Nations fantasy competition on www.irishtimes.com; including a print element to this which is a first! The 6 week Sponsorship package will consist of the following:
- Exclusive Takeover of the Rugby Channel on Irishtimes.com (approx 500k-600k ad impressions)
- Exclusive Takeover of the Fantasy Game (approx 500k ad impressions)
- Inserted Branding within the game (e.g. Pitchside Hoarding)
- Print Promotion with ‘Your Client’ Logo insertion prior to launch of game
- Logo Insertion in the weekly Print League Tables
- Branding of a dedicated E-Blast to min 25k users to promote and update Managers game activity
There will also be radio promotion of the game to drive users to the site. The conventional ad inventory value of the above Online and Print elements would be approximately €28,000 (without taking into consideration the prior print promotion or radio promotion).
Cost for the sponsorship is €20k.
Contact Aiden O'Byrne of Electric Media at aiden@electricmedia.ie or call dirst on +353 (0)1 2320909
Herald AM and Metro joined forces today to become Metro Herald (07/01/2010)
The Dubklin free sheets have joined forces to target the ever elusive urbanite commuter. Full rate card details can be found on site in the press section.
The Irish Mail on Sunday 'Travel Mail' out Sunday Jan 17th (06/01/2010)
The contents of this special include a cover story by Tess Daly on Mauritius; New destinations for 2010; Six page Cruise Special; Ferry Crossings; Northern Ireland; Ski trips; Winter sun features; and Australia.
For more information and to book contact: Ariana Dunne on 01 637 5913 or email ariana.dunne@assocnews.ie
Welcome back, it's 2010 !! (04/01/2010)
We wish everyone who uses our site the very best in 2010 and we look forward to providing you with the very best and most up to date platform for all your advertising queries. We will be expanding the information provided to encompass the ever changing market in the coming year and we would be very happy to receive suggestions :)
Two new Gift Guides being offered by Associated Newspaper titles (05/11/2009)
The Irish Mail on Sunday's TV Week is publishing a Gift Guide for that shopper with too little time on November 29th - click here for more details. And for the early birds the Irish Daily Mail's YOU magazine is also producing a Gift Guide for that Saturday shopper on November 21st. Click here for more details. Contact ariana.dunne@assocnews.ie or call 00353 (0)1 6375913
The Irish Mail on Sunday have their quarterly 'Supermum' supplement this coming Nov 15th (04/11/2009)
Details of the Irish Daily Mail and Irish Mail on Sunday (IMOS) readers are as follows:
- Highest female readership profile: 58% (Sunday) 57% (Daily)
- Highest main shopper profile: 70% (Sunday) 77% (Daily)
- IMOS readers are 18 times more likely than the average to have households with small children
Supermum columnists include, Laura Bermingham, psychologist Dr Anne O'Conner, Dietitian Sinead McKay, Baby Whisperer Tizzie Hall, along with celebrity interviews, fashion and more. Also, the Supermum Nov Issue includes a Christmas Special including:- Three page Christmas Best Fashion Special
- Gift Guide and Santa's Wish List
- How not to spoil your child this Christmas
- Celebrity Interviews
- Laura Berminghams Yummy Mummy Beauty Secrets
- Nutrition -How to get your child to eat all their greens at this years Christmas dinnerRatecard costs are as follows:
€10,000 - Sponsorship
€6000 - FPC
€3000 - HPC
€1,600 - Qtr page
€1,500 - 10x7 strip
Discounted rates and sponsorship is also available.
Contact ariana.dunne@assocnews.ie or call 00353 (0)1 6375913
The Irish Daily Mail have their YOU magazine Christmas Food Special features (03/11/2009)
The You magazine specials will be distributed on Saturdays between November and December. The You magazine specials include the following: Dates for the Christmas Food Specials - Nov 28th, Dec 5th and 12th. Contact the Irish Daily Mail on 00353 (0)1 6375913 or email ariana.dunne@assocnews.ie
The Irish Daily Mail have their YOU magazine AUTOWOMAN Special feature this December (04/11/2009)
This feature will showcase the hottest new cars for 2010, road-tested and reviewed for reading pleasure. Along with environmentally friendly options, tips and advice will also be offered to readers on the most fuel and cost efficient vehicles on the market.
This is a platform for advertisers to showcase their new campaigns in a glossy, fashionable environment ahead of the January rush for new car buys. Click here for more details. For advertising rates and deadlines please contact: Ariana Dunne 01 637 5913 or email ariana.dunne@assocnews.ies
RTE Radio 1 - Dubai World Cup Golf Championship 2009 (03/11/2009)
The Dubai World Golf Championship from November 19-22 will bring the European golf season to a multi-million dollar climax. With the Top 60 on the Race to Dubai rankings qualifying for the season-ending event, Ireland currently has a massive six players inside that Top 60. Padraig Harrington is one of the favourites to win given his very consistent form over the last three months. Get close to the all action on the course with RTÉ Radio 1’s bespoke 10 spot package. There are only a limited number of packages being released so book early to secure your campaign. Click here for more details.
The Tubridy Show will be available for sponsorship from Jan rth 2010 (03/11/2009)
Delivering an audience of 760,000 Adults 15+; 505,000 housekeepers and 371,000 ABC1’s per week*. The 2010 sponsorship package includes sponsorship stings, sponsor credited promos across the RTÉ Radio 1 weekday primetime schedule, podcast sponsorship & web sponsorship. (* Source JNLR/TNS mrbi Jul ‘08 – Jun ’09)
Click here for package details and costs for both a six and twelve month sponsorships. For more information, please contact RTÉ Radio Sponsorship Manager on T: 208 3430 | M: 087 2241040 / E: tara.farrell@rte.ie or contact your RTÉ Radio Account Manager directly.
Booking time for the Cinema Awards Season is upon us (30/10/2009)
The Golden Globes are on Jan 17th, The BAFTAs on Feb 21st, The IFTAs in February (date TBC) and The Oscars on Mar 7th. Quarter 1 of cinema attendance delivers the more discerning cinema goer, when people seek out the big movies of the year. The 2009 package included three oscar winning movies - The Reader, Slumdog Millionaire and Vicky, Christina, Barcelona and a number of the top ten movies of the year.
December 2009 to January 2010 will again see the release of a number of major box office movies and those tipped for awards recognition including Avatar, The Road, The Book of Eli, Brothers, Un Prophéte, Invictus, Legion and many more.
The Awards Package: 6 weeks for the price of 4
- Exhibition dates - Dec 11th to Jan 21st
- 990,000 admissions guaranteed
- €58,500 (based on 30 seconds)
- Transfer and prints includedContact Carlton Screen Advertising for further details 01 6310102
Setanta Ireland have grown their audience by 65% (29/10/2009)
The current schedule of top sport is delivering record audience growth for Setanta Ireland. The table below shows that SI's share-of-viewing by their key audience demographic of Men15-34yrs has grown to 3.5% in Jan-Sep’09 which equates to 25% growth – while share of Dublin Men viewing has grown by 65% to 6.1%.
Channel 1 RTE 2 TV3 3 Sky1 4 Setanta Ireland 5 E4 Group 6 Comedy Central 7 Sky Sports 8 TG4 9 Living 10 Sky News 11 3e 12 MTV TOTAL
Source: AGB NIELSEN (multichannel / commercial stations)
TV3 have released rates for the finals of the X Factor and The Apprentice (29/10/2009)
A 30 sec spot in The Apprentice will cost €6,000 on December 14th and a 30 sec spot in the X Factor will cost €6,500 on December 12th. A discount may be availed of by buying both at a total cost of €11,000 for 30 seconds. Contact TV3 sales on 01 4193314 or email sales@tv3.ie
'Gaelic Life' - Ulster's weekly GAA newspaper is running a 6 week virtual GAA tournament on the PSP (29/10/2009)
The tournament will be reported in the Gaelic Life newspaper over the six week period commencing Nov 13th and finishing Dec 18th. An ideal opportunity to promote the PSP and the GAA games available on this handheld platform, Gaelic Life are looking for a sponsor for this six week feature on the run up to Christmas.
Gaelic Life has a circulation of over 5,000 and is available across all of Ulster and Dublin. The sponsorship includes a 5cm x 7 column strip each week and the opportunity to promote a retailer, games and platforms to their readers. Contact Terence Ward on 00442882255957 or email t.ward@gaeliclife.com. The website is www.gaeliclife.com
RTE Radio 1 - 'Weekday Farm News' and 'Countrywide with Damien O'Reilly' are jointly available for sponsorship (29/10/2009)
RTÉ Radio 1 is offering a unique sponsorship opportunity to reach Ireland’s national farming community. Combining two individual farming / agricultural sponsorships, Weekday Farm News on Drivetime with Mary Wilson and Saturday morning's Countrywide with Damien O’ Reilly delivers a six day presence on RTÉ Radio 1.
At a sponsorship fee of €120,000 per annum this combined show sponsorship package will deliver an audience of 372,000 adults 15+ per week at a CPT of €1.88 (Source JNLR/TNS mrbi Jul ‘08 – Jun ‘09). Click here for more details.
For more information, please contact RTÉ Radio Sponsorship Manager on 01 2083430 or email tara.farrell@rte.ie
RTE Radio 1 presents the live and exclusive Guinness Rugby Series 2009 (28/10/2009)
RTE radio are selling a 12 spot rugby package (4 spots per game) for the three games on Nov 15th, 21st and 28th when Ireland meet Australia, Fiji and South Africa. Click here for more details.
RTE Radio have extended the 'Autumn Value' packages (up to 50% Bonus) closing date to Dec 20th (28/10/2009)
RTE's 'Autumn Value 2009' incentive package closing date has been extended to Dec 20th. These packages deliver up to 50% bonus airtime. Click here for more details.
Also, Christmas Bonus 2009 packages have been announced for the period Dec 21st 2009 to Jan 3rd 2010 and include a 'Buy 1, Get 1 FREE' offer. Again, click here for more details and scroll to the bottom of the page.
Discovery Channel subscribes to Nielsen Media Research in Ireland (28/10/2009)
Discovery Channel will start subscribing to the television viewing data for the Republic of Ireland from Monday 2nd November 2009. Nielsen Media Research Ireland will start releasing Dayparts data for Discovery on Tuesday 3rd November for Monday 2nd November.
Discovery Programmes and UK Spots data will be released on Friday 13th November for the week of 2nd - 8th November.
This follows the recent awarding of a four year deal to Sky Media UK for the Discovery Communications Europe advertising sales contract. Sky Media has sold Discovery airtime in the UK since 2002. Under terms of the new agreement, Sky Media will represent Discovery as its sole airtime advertising sales agent in the UK across its portfolio of 13 channels including Discovery Channel which is the number one factual brand in Pay TV in the UK.
With regard to the Discovery Channel's subscription to the Irish data, please note that commercial data released for Discovery includes UK spots only, and no Irish opt-out advertising.
'Nick's Bistro' - A new sponsorship opportunity on TV3 (23/10/2009)
Commencing mid November and running for 6 x 30 minute episodes, Nick's Bistro is a fly on the wall series following the opening of a new Dublin restaurant. Nick Munnier from Hell's Kitchen and Stephen Gibson, former head chef of Michelin star restaurant L'Ecrivian, will be followed from two weeks before the opening of the restaurant as they decide on menus and carry out renovations. Targeted at 25-44 year olds the expected audience will be up to 150,000+.
Contact TV3 sales on 01 4193326 or email aisling.quigley@tv3.ie
TV3 have announced their Christmas Movies are available for sponsorship (21/10/2009)
Contact TV3 sales on 01 4193314 or email sales@tv3.ie
The Irish Mail on Sunday giveaway this week - Pavarotti CD (21/10/2009)
This Sunday the Irish Mail on Sunday will give away a ten track CD of Pavarotti hits. Please call The Irish Mail on Sunday for further details - on 00353 (0)1 6375911 or email niall.whelan@assocnews.ie
Business and Finance magazine is to go monthly from October 2009 (20/10/2009)
From October 2010 B&F magazine will go monthly. At the time of receiving this news there was no detail of any rate card changes. Please see the business listings in the magazine section for rate card updates.
Liveline on RTE Radio 1 is to be sponsored by Specsavers (19/10/2009)
Pulling in 426,000 listeners every day Liveline is the 2nd most popular show on Irish radio. The sponsorship begins today and will run for 12 months.
Programme highlights on Setanta Sports for next week (16/10/2009)
Champions League:
Setanta Ireland: Oct 20th, 7.15pm - AZ Alkmaar v Arsenal
Setanta Ireland 1: Oct 20th, 7.40pm - Rangers v Unirea Urziceni
Setanta Ireland: Oct 21st, 5.00pm - CSKA Moscow v Manchester Utd
Setanta Ireland: Oct 21st, 7.30pm - Real Madrid v AC Milan
Premier League:
Setanta Ireland: Oct 24th, 2.30pm - Tottenham Hotspur v Stoke City
Magners League:
Setanta Ireland: Oct 23rd, 7.30pm - Edinburgh v Munster
Setanta Ireland 1: Oct 24th, 5.30pm - Ulster v LeinsterEuropa League:
Setanta Ireland: Oct 22nd, 5.45pm - Benefica v Everton
Setanta Ireland: Oct 22nd, 8.00pm - Fulham v Roma
Rachel Allen joins the Irish Mail on Sunday's TV Week magazine(15/10/2009)
From this Sunday Rachel Allen will be writing a column for TV Week magazine. To launch Rachel's arrival the newspaper is giving away a 24 page free glossy of highlights from Rachel's forthcoming new cook book.
TV3 will tonight run an 'Xposé' tribute to Stephen Gately (12/10/2009)
The Xposé programme broadcast on TV3 from 6pm to 6.30pm will tonight host a tribute programme to Stephen Gately who died at the weekend while on holidays.
Irish Mail on Sunday are giving away a Robbie Williams CD this Sunday (06/10/2009)
The CD will be a full length album of some of his greatest hits to date. Sure to add value to any ad-buy, call 01 6375816 for further details.
TV3 announces two new programmes available for sponsorship (02/10/2009)
First is 'Modern Family' a mockumentary comedy series which has been touted as "a laugh out loud instant classic" on the other side of the atlantic. A satirical look at three different families and the trials they face in each of their own uniquely comedic ways. Described by IMDB as "one big (straight,gay,multi-cultural, traditional) happy family" it stars Ed O'Neil of 'Married With Children' fame. It will commence in late October and run for 13 episodes (1/2 Hr each).
Second is 'Three Rivers' a medical drama that has a focus on the lives of organ donors, recipients and the doctors involved. Starting in late October and running for 12 x 60 min's.
For more on either show above contact aisling.quigley@tv3.ie or call 01 4193326
The Late Late Toy Show will be on Nov 27th (03/10/2009)
30 second adverts in the toy show will cost €17,000 and RTE are open for bookings in this annual programme event. This year the programme will be broadcast on Friday, November 27th and repeated on Sunday, November 29th.
RTE are selling advertising as a two spot package - one in each broadcast.
Last year the programme performed as follows:
The Friday night programme reached:
196,000 Housekeepers with Kids
924,000 Adults
242,000 15 to 34sThe Sunday afternoon programme reached:
37,000 Housekeepers with Kids
158,000 Adults
61,000 15 to 34sNote that this year will be Ryan Turbidy's first LLTS.
The costs for advertising in both shows are as follows:
30" - €17,000
20" - €13,600
10" - €8,500
Contact RTE sales on 01 2082326.
RTE Guide Christmas Special is open for bookings (01/10/2009)
On sale from Dec 8th, this annual double issue's content covers two weeks from Dec 19th. It will be supported by a large marketing campaign. Last years issue sold 420,000 copies. Call the team on 208 2919 for futher details.
3e moves to prime position on SKY's EPG (30/09/2009)
Currently sitting in poition 182 on SKY the channel will move to 105 in October 2009.
RTE Special Editions in Qtr 4 (30/09/2009)
Oct 30th - Women's Health - An A to Z of women's health issues - Booking deadline Oct 9thand copy due Oct 20th
Nov 13th - Christmas Living - A guide to gift shopping for all the family; Christmas party outfits in the fashion section; Guide to decorating for Christmas - Booking by Oct 29th and copy due Nov 3rd
Nov 20th - Weather Calendar - Winners of the RTE Weather Photo Competition are published in a 2010 calendar which is pollybagged with the RTE Guide. Boosting circulation, the calendar this year is open to sponsorship - Booking deadline is Oct 9th and copy is due for the calendar Oct 13th and for the Guide Nov 10th
Call the team on 208 2919 for futher details.
3e moves to prime position on SKY's EPG (30/09/2009)
Currently sitting in poition 182 on SKY the channel will move to 105 in October 2009.
According to the latest TGI The Dublin People group delivers 429,000 weekly readers (29/09/2009)
New TGI figures for 2009 show the Dublin People reach 429,000 readers weekly. A combined ratecard CPT of €13.41 the Dublin People appears to offer good value in the press market. Individually the Northside People has a combined readership of 253,000. The Southside People has 201,000 readers.
Ivan Yates signs up to Newstalk full time (14/09/2009)
After presenting with Claire Byrne this summer Ivan Yates has now joined Newstalk's breakfast team in a full time capacity.
Tubridy's Late Late Show debut shines (07/09/2009)
The Late Late Show debut for Tubridy last Friday evening was the top rated programme so far this year for all adults Attracting 25% of adults (875,000). Pat Kenny's first show last season pulled in 19% (643,000) of adults. The peak came just after the interview with Taoiseach Brian Cowen reaching just over 1m individuals. The show achieved a share of viewing that reached 63% of adults between 21:36 and 23:39.
Associated Newspapers Connects 4 in the latest JNRS Report released today (02/09/2009)
Associated Newspapers Connects 4 in the latest JNRS released Sep 2nd 2009 by increasing audience reach across it's four major publications.
Irish Daily Mail - Up 11% (+ 15,000)
You magazine - Up 12% (+ 16,000)
The Irish Mail on Sunday - Up 21% (+ 51,000)
and TV Week - Up 23% (+ 38,000)
Investments in the papers by Associated Newspapers are paying back particulalrly with an increase of 1/5 (21% / 51,000) in The Irish Mail on Sunday. Connect with these four titles here or call 00 353 (0)1 6375913
The Irish Mail on Sunday announces date for next TravelMail supplement - Sept 27th (28/08/2009)
The TravelMail supplement will contain editorial of a topical nature such as recession busting last minute Winter sun holidays and redundancy travel. Also covered will be city breaks, shopping trips, adventure trips and holidaying in Ireland. For more details click here.
Contact the Irish Daily Mail on 00353 (0)1 6375913 or email ariana.dunne@assocnews.ie
TV3 announces start date for UEFA Champions League (28/08/2009)
The UEFA CHampions League will kick off on TV3 with Besiktas v Manchester Utd on Tuesday 15th Seprtember at 7.30pm. TV3 are selling a 6 Game Package at a cost of €25,000. Contact TV3 sales on 01 4193314 or email sales@tv3.ie
The Irish Daily Mail has announced a number of You magazine special features (25/08/2009)
The You magazine specials will be distributed on Saturdays between September and December. The You magazine specials include the following:
- Autumn Fashion Special - Sept 12th. Click here for more details.
- Autumn Food Special - Oct 3rd
- You Interiors Special - Oct 17th. Click here for more details.
- Christmas Food Specials - Nov 28th, Dec 5th and 12thContact the Irish Daily Mail on 00353 (0)1 6375913 or email ariana.dunne@assocnews.ie
TV3 announces start date and packages for The Apprentice (21/08/2009)
The Apprentice which will be sponsored by Meteor returns to TV3 on Monday September 21st at 9pm. Bill Cullen is back for the second season and joined by Brendan O'Connor as host as he faces the freshly-fired candidates as they attempt to explain where it all went wrong. TV3 have released a number of packages to reach viewers of the show:
Main Show Package: 13 x 30" Spots €40,000
Combo package: 10 x 30" Spots €25,000 - 5 in 'The Apprentice' and 5 in 'The Apprentice: You're Fired'
Main Show Spot Buy: 30" spot €3,500 (except for the final)
Latest JNLR release covering the period from July 08 to June 09 (21/08/2009)
Noteworthy changes in comparing reports - Apr 2008 to Mar 2009 versus July 2008 to June 2009:
National stations performances were as follows, Radio 1 increased its audience reach by 21,000 to 899,000. The majority of this increase was in the 45+ age group. Today FM and 2FM declined audiences by 11,000 and 9,000 respectively. The majority of the lost listeners can be attributed broadly to the 15 - 24 year old age group. Newstalk grew its audience by 10,000 to 257,000 and the growth was largely in the 20 - 44 age group which grew by 8,000. it should be noted that 2FM programmers have made a conscious decision to move away from a target of 15 - 34s to a slightly older as yet undefined market (likely to be 20 - 44 or 25 - 45). This programming change and its effect on listenership will take a couple of years to be fully realised. This change is likely to be contested by the independent radio sector, namely Today FM. The independent radio sector stations must consult with the BCI, Broadcasting Commission of Ireland, before making any such targeting changes, yet RTE, so far, has been able to do so at will. The Ian Dempsey Breakfast Show retained the no.1 breakfast show in Ireland, with 226,000 listeners, 53,000 more than 2FM's Colm and Jim Jim. See the top 20 programmes on the attached document. Newstalk and TodayFM continue to be dominated by male listeners with 70% and 60% males respectively.
In Dublin, FM104, despite a slight decline retains the number 1 spot with 194,000 listeners. 131,000 of which are 15-34. Spin 1038 also saw a slight decline with a listened yesterday figure of 138,000 (down 8,000). But Spin 1038 still retains the no.1 station spot for 15-24s in Dublin reaching 83,000 compared to FM104s 53,000. Dublin's 98 grew its audience to 151,000. Spin 1038 has a 57% female listenership compared to Phantom FM's 63% male. Phantom FM now reaches 30,000 adults.
In Cork, RedFM retains the no.1 spot for reaching 15-24s (51% listened yesterday). Cork's 96FM holds the no.1 position in reaching 20-44s (44% LY).Inreaching adults Cork's combined 96/C103 reaches 49% where as Radio 1 reaches 25%, Today FM 18% and 2FM 10%. RedFM is largely ignored by the over 45's with 92% of its audience under 45.
Among the Regional stations, i102-104 continues it's upward trend from 74,000 to 93,000 listened yesterday. 52% of whom are in the 15-24 age group. The success of regional youth stations are a large reason for 2FMs shift into an older market. Multi city station, 4FM, and regional station covering the Nth & Nth West, i105-107 will not have figures available until Feb 2010.
Two Interim Reports accompanied the main report - 4FM is now reaching 95,000 adults per week after 16 weeks on air. According to the launch brochure the station had a target of 100,000 per week in year one. So, the station is on track. i105-107 also had an interim report produced. It now reaches 16,000 or 6% weekly of the 15-34s in its franchise area. Both these stations will not have a full report listing until Feb 2010.
In the local radio station markets (16 stations), Highland Radio and Limerick Live 95FM continue to perform at the top with a listened yesterday figure of 65% and 52% in their respective franchise areas. KFM in Kildare continues to struggle with a 25% listened yesterday figure. This may be put down to the fact that the area it is in means that there are a lot more stations with 'spillover' listenership (from Dublin and the surrounding counties), giving the population of Kildare a very large choice of radio stations.
Regarding the top ten programmes in Ireland there was little change to be seen. The majority of programmes grew audiences moderately with Morning Ireland retaining the no.1 spot with 461,000 listened yesterday. Gerry Ryan's show lost 4,000 listeners and is now in eighth place in the top ten. A full listing and updates for each station will be on site here in the coming days.
Launch of Student Newspaper for Secondary School Students (19/08/2009)
The Irish Student Press is a full-colour monthly tabloid newspaper designed to help senior cycle (15 – 18 years) secondary school students engage with news print media. Following very positive responses from schools and students alike to two pilot issues, the third issue - the first issue for the new academic year in September - is currently being put together and will be distributed free of charge within the classroom to over 50,000 senior cycle students in secondary schools throughout the country. The paper covers all the sections normally found in a quality newspaper, both national and international news, lifestyle news, a range of features and reviews and a dedicated business and sports section, written in a more youth-friendly way. Founder James Reeves believes the Irish Student Press provides a highly targeted, credible and cost-effective advertising medium for youth-focussed brands. For further information including rate card and downloads of the first two pilot issues visit www.studentpress.ie or see the new Student Press section under Magazines on this site.
Launch of Australia and New Zealand magazine on Sept 6th (18/08/2009)
The UK’s number one magazine for Down Under – Australia & New Zealand – is set to launch in Ireland in October.
The magazine, which has won a number of awards from UK industry body the PPA, already serves the audience of travellers and migrants to Australasia from the UK, and is now looking to cater for the thousands of Irish people making the trip down under.
It is estimated that just under 10% of the population of Australia claim Irish descent, (around 1.8 million) with over 80,000 Irish and Northern Irish citizen living in Australia & New Zealand in 2008. That number is swelled each year by more than 10,000 migrants and travellers on working visas ; yet until now Ireland has not had its own dedicated magazine.
Initially a quarterly publication, Australia & New Zealand will have features and information dedicated to moving down under from Ireland, as well as travel ideas and information on making the most of working your way across the continent on a gap year. Dedicated advice and information will be provided by the many Irish companies helping people to make the move of a lifetime.
John Weir, publisher of Australia & New Zealand magazine in Ireland says “There is a huge interest in travelling or migrating down under from Ireland, and we are excited about launching a dedicated edition for Irish readers.”
The first issue will go on sale across Ireland on the 6th September with a cover price of 5 euros, and will be available in Tesco, Easons, and all good newsagents. Details may be found in the magazine section under travel and tourism.
Quinn Group to sponsor The Late Late Show (17/08/2009)
RTÉ has announced that the Quinn Group is to sponsor The Late Late Show fir two seasons. Last season, the show veraged 663,000 and, of the 32 out of 35 Fridays it was on air it ranked as the number one programme watched by adults that day. RTÉ had originally been seeking approximately €1.2m for annual sponsorship of the programme. The first show of the new season will be broadcast on Friday 4 September, at 9.30pm on RTÉ 1.
This Monday the Irish Daily Mail launches 'The Title 2' premiership supplement (15/08/2009)
The Title 2 will be an extention to The Title sports supplement of the Irish Mail on Sunday. Together the two titles, T1 and T2, promise "ALL THE GAMES, ALL THE GOALS, ALL THE ACTION, EVERY SUNDAY AND NOW EVERY MONDAY". While Sunday's T1 will be a preview of games ahead the T2 title on Monday will review the games bringing a full rounded coverage to all the games. Click here for an image of The Title 2. For further information contact the sales team on 01 637 5816 or email sales@assocnews.ie.
'SaniPost' - a new out of home advertising medium has been launched at Swords Pavillion (10/08/2009)
The 6 SaniPost units allow customers to wash their hands using alcohol free liquid dispensed free via a sensor operated system. Owned by Nettoyer Media. SaniPost are already in operation in 22 locations in the UK including shopping centres and universities. It is understood that there will be 16 units to be placed in Dundrum Town Centre later in the year and the company is planning an expansion into Europe. Rate card details can be found in the other media section.
Recession takes its toll on the magazine market with two closures and an examiner being appointed to Buy & Sell (07/08/2009)
According to Marketing magazine two freesheets, Totally Dublin and City Ads, have been wound up and an examiner has been appointed to Buy & Sell magazine.
RTE television have released a fixed rate day-time package for August & September (06/08/2009)
The prices are based on last years CPTs with discounts up to 60% for particular audiences. See the RTE TV page for further details.
NI radio RAJAR listernship figures for Q2 have been released (06/08/2009)
It was a very mixed result for individual stations year on year with an overall positive result for Commercial Radio with growth from 819,000 in Q2 2008 to 842,000 in Q2 2009. The biggest decline was felt by SevenFM which lost a 1/3 of its audience yr on yr dropping from 24,000 to 16,000. The biggest gain was by U105 which grew from 98,000 to 128,000 yr on yr. Full details can be found in the NI Radio section.
The Gloss will be distributed with The Irish Times on the first Thursday of every month from September (29/07/2009)
The rate card for the publication has been released. A full page advert will cost €9,000 against a readership of 317,000 adults for The Irish Times paper compared to 72,000 for Image. Full details of the rate card and publication dates can be found in the magazine section and The Irish Times page in the press section on site.
The Irish Times will launch the 'Essence of Life' magazine on Thursday 24th September (27/07/2009)
After the strong of the successes of ‘Fashion’ and ‘Summer Living’ magazines, The Irish Times will launch the ‘Essence of Life' Magazine on Thursday 24th September 2009. The Irish Times says that Essence will provide high quality brands targeting the ABC1 consumer market with the perfect communications platform at a highly cost effective rate.
This magazine will address Fashion but it will also cover to a significant extent Beauty; Interiors & Exteriors; Travel; Food & Wine; and Leisure.
The rate card for the publication has been released. A full page advert will cost €5,950 against a readership of 317,000 adults (JNRS 2008) for The Irish Times paper compared to say 72,000 for Imgae. Full details of the rate card and publication dates can be found in the magazine section and The Irish Times page in the press section on site.
The Irish Times is seeking sponsors for 'Green Week' (23/07/2009)
The Irish Times 'Green Week' will be supported by a multi media campaign. Aimed to increase awareness on how to reduce energy usage. There will be supplements daily in the paper during the week as well as giveaways such as Hippo Bags - bags for toilet cisterns which can save up to 3.5 litres of water per flush. Contact the Irish Times for more details.
YOU magazine, the Irish Daily Mail's weekly supplement will publish an Interiors Special on Oct 17th (22/07/2009)
The IDM's award winning You magazine will publich an Inetriors Special on October 17th this year. The focus will be on kitchens and bathrooms, taking a practical, affordable approach, showing readers how to put together this season's looks and styles and create real room transformations. Click here for more details. Contact the Irish Daily Mail 00353 (0)1 6375913 or email ariana.dunne@assocnews.ie
'SUPERMUM' the Irish Mail on Sunday's quarterly parenting supplement - Aug 16th (22/07/2009)
The IMOS parenting supplement 'SUPERMUM' will be next published on August 16th. Editorial for the supplement will include: School Fashion Special; After School Childcare; How to calm first day nerves; Celebrity Interviews; Laura Berminghams Yummy Mummy Beauty Secrets; Nutrition - quick and easy lunch box recipes; Parents role in children's education. Rates start at €10,000 to sponsor the supplement and €6000 for an FPC. Click here for more details and for advertising rates. Contact the Irish Mail on Sunday on 00353 (0)1 6375913 or email ariana.dunne@assocnews.ie
POPAd Baskets, by Visualise, announce results of their first case study (21/07/2009)
EPOS data collected from one of the Visualise retail partners showed a 27% difference between test and control stores. EPOS data was collected from all the retailer's stores that carried the Coca-Cola POPAd Basket advertisement and compared against comparative control stores.
Coca-Cola 1.5L and 2X2L packs were measured for this campaign. The test and control stores had identical sales for 3 weeks leading up to the campaign. During the campaign period, sales of Coca-Cola products in stores that had the POPAd Basket ad were 27% higher than in stores without the POPAd Basket ad. For more details and rate card information see the Visualise page under the Other Media Section on site.
GAA Championship, Round 4 football qualifier, on TV3 this Saturday at 7pm - Kildare V Wicklow (21/07/2009)
The Round 4 Qualifier between will be on Saturday at 7pm. It will cost €2,500 to secure a 30" spot in the half-time break. Contact TV3 sales on 01 4193314 or email sales@tv3.ie
Setanta Ireland has secured Saturday afternoon Barclay's Premier League games for next season (15/07/2009)
Setanta Sports announced today that they have been awarded the rights by the Premier League to show up to 33 live 3pm Saturday games in the Republic of Ireland next season. The addition of these Premier League games to Setanta’s live sports programming has been warmly welcomed by the broadcaster.
Niall Cogley CEO of Setanta Sports Ireland commented “We are delighted to announce our success in winning back Saturday afternoon Barclays Premier League games for next season. Traditionally this has been the most popular and best performing slot for us of all of our sporting rights.
“We anticipate a high level of quality this season with 9 of our first 13 games featuring Top 4 teams including Manchester United at Wigan on Aug 22nd and Liverpool visiting Bolton on Aug 29th. Our opening game will see Carlos Tevez spearheading the new look Manchester City who kick- off their season at Blackburn.”
Cogley went on to add “Although there has been some confusion about Setanta Sports in Ireland following recent developments in the UK we are now delighted to confirm that we will continue to provide our subscribers with the best value premium sports service in Ireland and the most attractive sports option for all television advertisers.”
In addition to the Barclays Premier League, sports fans tuning into Setanta can continue to see live Magners League, Champions League, the new Europa League, Formula 1 and golf including The Augusta Masters and Padraig Harrington’s historic title defence at this week’s Open Championship as well as our domestic staples including the Setanta Sports Cup & Eircom League, the Allianz Leagues, and schools rugby.
Dublin City FM are running a special promotion - SPOTS FOR €1 !! (14/07/2009)
With a minimum of 50 spots purchased advertisers can avail of the Dublin City FM advertising promotion of spots for just €1. Dublin City FM have an estimated 120,000 listeners each week across over 80 individual radio programmes ranging from the arts, documentaries, music, sports, drive time, ethnic and chat. Contact Dermot Lee on 01 8658020 or email advertising@dublincityfm.ie
Another GAA Championship weekend on TV3 with the Connacht Football Final and Round 3 Football Qualifiers between Kerry and Sligo (13/07/2009)
The Connacht Football Final between Galway and Mayo will take place on Sunday at 4pm. The Round 3 Qualifier between Kerry and Sligo will be on Saturday at 5pm. It will cost €3,000 to secure a 30" spot in the half-time break. Contact TV3 sales on 01 4193314 or email sales@tv3.ie
Airtricity to sponsor Miriam Meets... on RTE Radio 1 (09/07/2009)
Miriam O'Callaghan's first ever radio show is to be sponsored by Airtricity. Commencing on Saturday July 11th at 9.10am the show will run for 8 weeks. Each week Miriam will interview two individuals with strong connections, whether through family, business or otherwise. The show runs until 10am and Airtricity will receive 4 sponsored credits across the show, online presence and podcasting.
GAA Championship weekend on TV3 with the Leinster Football Final and Round 2 Qualifier between Longford and Kerry (07/07/2009)
The Leinster Football Final between Dublin and Kildare will take place on Sunday at 2pm. The Round 2 Qualifier between Longford and Kerry will be on Saturday at 5pm. It will cost €3,000 to secure a 30" spot in the half-time break. Contact TV3 sales on 01 4193314 or email sales@tv3.ie
'Overdrive' is a new sponsorship initiative from 4FM encompassing both morning and evening drivetime shows (06/07/2009)
Billed as one sponsor for two dayparts the intiative will take in Breakfast on 4 with Gareth O'Callaghan and McGurk on 4 in the evening. The sponsorship will include the locking out of competitors. For further details contact the 4FM sales team on 01 4255400 or email sales@4fm.ie. Or click here for more details.
4FM signs Permanent TSB for 'Traffic and Travel' sponsorship (06/07/2009)
Permanent TSB have signed up to sponsor the Traffic & Travel updates until the end of 2009. The sponsorship will include over 80 on-air mentions per week on the station.
Visualise to offer A3 Washrrom Panels for the Real Madrid v Shamrock Rovers game on July 20th (06/07/2009)
Shamrock Rovers play host to Ronaldo, Kaka and the rest of the Real Madrid team on July 20th at the stadium in Tallaght. Visualise are offering A3 wasroom panels for this game and 2 others - Hibernian on July 27th and Derry City on July 31st. The cost for the Real Madrid game is €1,000 for 25 panels. Contact caemin@visualise.ie or call 01 2814847.
New taxi medium to be launched in cycle 20 - Sept 21st 2009 (06/07/2009)
Called 'Taxi Tops' and looking similar to the roof tops of New York taxis the new medium will be visible from the kerb side and opposite side of the road. The sign is 900mm x 400mm x 50mm and will be back lit. An initial 250 full time city centre taxis will be used to launch the product in Dublin. Contact details and more information may found on www.greenchipmedia.com or call 01 6190209 or email info@greenchipmedia.com.
Metro and Herald AM to merge (03/07/2009)
The new morning newspaper will be known as the 'Metro-Herald' and will have a distribution of 70,000+. The merger is subject to the approval by the Competition Authority. The shareholders of the new title are Associated Newspapers, The Irish Times and Independent Newspapers.
New venture Streetfront.ie turns empty shop windows into a new advertising medium (26/06/2009)
A joint venture between Scully Media and Big Picture Media called Streetfront.ie will see the transformation of a number of empty shop units into advertising hoardings. Located in heavy traffic areas in Dublin and plans to expand to Cork and Limerick, the spaces will offer vinyl advertisements that can feature motion sensitivity and SMS interaction. See www.streetfront.ie for contact details.
The Economist magazine in Ireland launches Irish advertising opt-out (23/06/2009)
The Economist in Ireland sells 9,351 copies weekly with 98% actively purchased. According to the IAPI Business Media Study 2008 released this year, the publication reaches 17% of Key Business People. It reaches 22% of all Owners, MDs, CEOs and GMs each week. Advertising rates for a full page colour position start at €2,750. For more information see the magazine section or contact Dermot O'Reilly, Economist Representative Ireland on 01 4885861 or email dermot.oreilly@i-believe.ie
The Dubs V 2004 Leinster Champions Westmeath Live on TV3 this Sunday (22/06/2003)
Likely to be one of the biggest fixtures this weekend. Throw in will be at 3.30pm. €2,000 to secure 30" spot in both the studio and whistle breaks Contact TV3 sales on 01 4193314 or email sales@tv3.ie
GAA Clare v Tipperary Live on TV3 this Sunday (17/06/2009)
Matt Cooper will be hosting the experts panel from 3.00pm this Sunday leading to the clash between Clare and Tipperary. Throw in will be at 3.30pm. 30 second spots cost €2,500. Contact TV3 sales on 01 4193314 or email sales@tv3.ie
'InDublin' magazine is relaunching this month (16/06/2009)
Noelle O'Reilly, editor of In Dublin magazine is relaunching the free glossy entertainment guide for Dublin city as a fre monthly publication. The magazine will again be an A4 size. Planned circulation will run to 42,000 copies distributed through over 450 pick up points. You can find out more details by calling Noelle O'Reilly on (01) 2405593 or emailing noelle@indublin.ie. For rates and other info please click here.
'Informer' the free sheet newspaper group have launched new titles in Cork and in the West (16/06/2009)
The Informer Newspaper Group has launched two new titles in Co. Cork, Cork Informer Northside and Cork Informer Southside aswell as Informer Western edition covering Sligo, Leitrim, Longford and Roscommon. Click here for more details.
RTE Radio is offering special summer deals for programme sponsorships (16/06/2009)
The programmes include Colm & Jim Jim's Breakfast Show, The All Request Lunch with Nikki Hayes, Will Leahy Show, Risin Time and Traffic & Travel. 7 Day Weather was also part of this summer promotion but was snapped up by Ballymaloe who had been previously sponsoring the Ronan Collins Show. Call Tara Farrell on 01 2083430 or email tara.farrell@rte.ie. Click here for further details.
'Blood Diamond' premiers on TV June 28th (09/06/2009)
Directed by Edward Zwick and starring Leonardo DiCaprio, Jennifer Connelly and Djimon Hounsou. Set in 1990's Sierra Leone against the backdrop of the civil war the three different characters join forces in a dual quest to save Djimon's family and find a rare pink diamond. Spots cost €3,000 for 30 seconds. Contact TV3 sales on 01 4193314 or email sales@tv3.ie
Total Exposure available for sponsorship (09/06/2009)
Starting June 30th and running for 8 weeks the Xpose team set off to find ten young hopefuls to be whittled down to one in the search for the latest addition to the Xpose presenting team. Contact TV3 sales on 01 4193314 or email paula.mccarthy@tv3.ie
GAA Cork v Kerry Replay on TV3 this Saturday (09/06/2009)
Matt Cooper will be hosting the experts panel from 4.30pm this Saturday leading to the replay of the Munster semi-final between COrk and Kerry. Throw in will be at 6pm. 30 second spots cost €3,500. Contact TV3 sales on 01 4193314 or email sales@tv3.ie
Living TV Sponsorship of 'Make Me A Supermodel' is now available (09/06/2009)
Supermodel Tyson Beckford returns as the host and mentor to the male models and Nicole Trufino joins as mentor to the female models. The winner receives $100,000 cash prize and a contract with New York Model Management. The show will air Monday's from 2000 - 2200. Starting on July 15th the show runs for 13 episodes finishing on October 5th. Sponsor Credits include 13 x 10" pre-title intro; 13 x 10" closing sequence; 26 x 10" into centre breaks; and 26 x 10" out of centre breaks. Please contact grainne.odoherty@tv3.ie for further details.
Downtown Radio / CoolFM Summer Bonus Offer (09/06/2009)
Northern Ireland's two largest commercial stations are offering 1/3 extra bonus airtime for the period June to August on all packages. Further to this both stations are also offering a spend incentive where if an advertiser purchases £5,000 / month in advertising they will recieve an on-air (and online) promotion to the value of £5,000. Both subject to availability please contact Downtown / Cool FM for further details. Contatct details available in the Northern Ireland Radio section.
More music from the Irish Mail on Sunday on June 14th and 21st (08/06/2009)
The Irish Mail on Sunday will be giving away a Johnny Cash CD this Sunday June 14th. Following that they will be giving away an Elvis CD the following week June 21st. Contact the Irish Mail on Sunday via niall.whelan@assocnews.ie or call 00353 (0)1 6375911.
TG4 launch Summer Sports Package to include Wimbledon and The Tour de France (08/06/2009)
The package includes 30 x 30" spots for each event at a cost of €1,000. All 60 spots are placed during live coverage and updates during the day. Wimbeldon runs from June 22nd to July 5th and The Tour de France runs from July 6th to 26th. There are a limited number of packages to be sold on a first come first served basis. See the Television section on site for TG4 contact details.
RTE Radio launches cross station Motor Advertising Package for the summer (03/06/2009)
For €8,950 RTEs latest 21 spot package will deliver 894,000 adults or 806,000 (30%) of Car Owners. For full details click here. Offer runs from June 1st to August 31st.
LyricFM celebrates 10 years broadcasting with Top 10 Programmes spot package this summer (03/06/2009)
At a cost of €1,999 the package delivers over 100,000 listeners with the usual heavy leaning to the high sociodemographic listenership that typifies LyricFM's profile. For full details click here. Offer runs from June 1st to August 31st.
"Any room on the plan for Van The Man" - The Irish Mail on Sunday is giving away a Van Morrison CD this Sunday (03/06/2009)
Click here to view the promotional CD. Contact the Irish Mail on Sunday via niall.whelan@assocnews.ie or call 00353 (0)1 6375911.
TV3's advertising rates for the GAA All Ireland Championship game between Cork & Kerry announced (03/06/2009)
TV3 will broadcast the Cork V Kerry GAA All Ireland Football Championship game this Sunday June 7th 2009. A 30 second spot will cost €3,500. Contact TV3 Sales on 00353 (0)1 4193314 or email sales@tv3.ie
'CCTv' launch - a new community TV station launched in Cork this June bank holiday weekend (29/05/2009)
Its primary aim is to enable communities to make, manage and broadcast television programming to reflect the interests, activities and concerns of these communities, in order to effect positive social change. CCTv is the 3rd community station to launch in Ireland after Dublin's 'DCTv' and Navan's 'P5tv'. Each have secured a ten year licence from the BCI and will carry advertising. Each station may be contacted through their websites: www.cctv.ie, www.p5tv.com and www.dctv.ie
'The Gloss' magazine to be distributed with The Irish Times on a monthly basis (29/05/2009)
From September The Gloss will be distributed with The Irish Times on a monthly basis. Any changes in advertising rates have not at this time been confirmed.
TV3's Britain's Got Talent Final advertising rates now available (28/05/2009)
TV3 will broadcast Britain's Got Talent Final this Saturday. A 30 second spot will cost €4,000. Contact TV3 Sales on 00353 (0)1 4193314 or email sales@tv3.ie
Irish Mail on Sunday's TV Week celebrates it's 7th birthday this week. And this week only, they are running a competition to win a HD TV & Beyonce tickets (25/05/2009)
To celebrate, the Irish Mail on Sunday are giving Advertising Agency personnel a chance to win a 50" HD TV & Beyonce tickets. To be in with a chance to win just answer the following 3 questions (Answers may be found in the TV Week magazine from Sunday May 24th):
1. What is the style of cooking on the cookery pages of that issue?
2. Who writes "Kitchen Sink Drama"?
3. What clothes shop is featured in the "Body & Soul" fashion spread?
Answers to be emailed to tvweek@assocnews.ie by noon Friday, May 29th. Please include your full name and agency name.
RTE have put together a special package for The Volvo Ocean Race which stops in Galway from May 25th to June 5th (21/05/2009)
Featuring live broadcasts from the specialy erected race village in Galway, the spots will be placed in Turbidy, Drivetime, The Ronan Collins Show, Lyric Lunchtime and Seascapes. The 5 spot package will cost €2,600 and reach 411,000 Adults. For further details click here.
Two new series, The Starter Wife and Hell's Kitchen USA available for sponsorship this summer on TV3 (21/05/2009)
The Starter Wife stars Golden Globe nomineee Debra Messing (of Will & Grace fame) in a 10 episode series starting on Tuesday, June 30th at 9pm. A comedy-drama, it is the story the ex-wife of a Hollywood entertainment mogul who transitions into a fabulous independent life after her divorce. A platform to reach a female audience.
Hell's Kitchen USA, series 5, hits the screens on Wednesday, July 8th at 10pm and runs for 14 episodes. For further details on either programme call TV3 on 01 419 3483 or email paula.mccarthy@tv3.ie
RTE Radio 1 have put together an Election Package (18/05/2009)
Running across Saturday and Sunday immediately after the election the adverts will be slotted into programmes covering the updates and results of the Local, European and two Dublin by-elections. As well as special election programming the adverts will be slotted in to Morning Ireland, Marian Finucane and This Week programmes. The cost of the 10 spots for a 30 second commercial is €4,950 with an estimated reach of 569,000 adults. Click here for full details.
Ivan Yates joins Claire Byrne on Newstalk's Breakfast Show (18/05/2009)
Ivan was a TD for Wexford from 1981 to 2002. During his term he served as Minister for Agriculture Food and Forestry from 1994-1997 and during that time he dealt with the BSE crisis and held the EU presidency. He was a regular member of the Fine Gael front bench including a number of years as spokesman for finance.
While it was speculated that he might lead Fine Gael, instead he opted to pursue a career in business. He led Celtic Bookmakers after he left politics but continues to be a regular commentator and contributor on current affairs in the media. Ivan is also a non executive chairman of a number of significant companies across different sectors of the economy.
From 6.30am, Business Editor Conor Brophy will kick off the show with a business briefing with national and international stories. From 7.00am, Claire and Ivan will then cover the latest news and developments on all of the important topics of the day ensuring listeners are fully briefed for the day ahead. Ger Gilroy, who has co-presented Breakfast for the last three years, is moving to a senior editorial role within Newstalk. Additionally every Friday from 7.00pm Ger will reunite with the Off The Ball team to present another new chapter in Irish sports radio. Ivan will commence in his new role from tomorrow, Tueseday, May 19th.
Latest Radio market JNLR figures released (14/05/2009)
Below is a summary of the current reports highlights. The report covers the period April 2008 to March 2009. All figures are for 12 Months Listened Yesterday.
NATIONAL:
The total listenership of any radio grew by one percentage point to 3,028,000 adults listened yesterday. RTE Radio 1 is still the biggest station nationally with 878,000 followed by 2FM with 566,000 and TodayFM just behind it with 545,000. Newstalk's reach continues to grow, albeit in small steps, now reaching 247,000 (or 7%) on a national basis. Both 2FM (16%) and Today FM (15%) saw minor declines in their listened yesterday figures. Gerry Ryan was the biggest loser on 2FM but he still has 306,000 listened yesterday and is still the No. 1 show for 20 - 44s. But the No. 1 station overall for 20 - 44s is Today FM with 410,000 listeners compared to 2FM's 384,000.
DUBLIN:
Spin103.8 is now the second biggest 'local' station in Dublin with 146,000 listened yesterday compared to FM104 with 199,000 listened yesterday. Dublin's 98 has 146,000. Phantom FM continues to be a niche player with 31,000 listened yesterday. Newstalk's reach in Dublin is 114,000 nearly matching 2fm with 118,000. In the 15 - 34 market FM104 is No. 1 in Dublin with 139,000 (32%) followed very closely by Spin with 131,000 (30%). Dublin's 98 has 87,000 (20%). 2FM and TodayFM have respectively 42,000 and 46,000 listened yesterday in Dublin among 15 - 34s.
CORK:
Cork's 96/C103 continues to dominate the Cork market with 195,000 listened yesterday (49%). Even in the youth market Cork's 96/C103 listened yesterday figure is 61,000 (39%) 15 - 34s while youth targeted station RedFM reaches 40%. But RedFM comes into its own with 15 - 24s with a 52% listened yesterday figure. The national stations listened yesterday in Cork are, Radio 1 with 24%, followed by TodayFM with 18% and 2FM with 9%.
REGIONAL STATIONS:
Spin South West continues to dominate the youth market in its franchise area with a 57% listened yesterday for 15 - 24s. Beat FM in the South East performs similarly with a 58% listened yesterday figure for 15 - 24s. Recently launched youth station for the West & North West, iRadio station, i102 - 104 continues that trend. This is the station's first full years measurement and it now has 43% listened yesterday for 15 - 24s in its franchise area. Sister station, i105 - 107 covering the Midlands & North East will not have any figures until August 2009. Neither will Multi-City station 4FM.
UEFA Cup Final on TV3 May 20th (14/05/2009)
TV3 to sell 30 second spots in the UEFA Cup Final at €2,000. Shakhtar Donetsk play Werder Bremen in Istanbul for the 51st and last ever UEFA Cup Final.
The Irish Mail on Sunday will be giving away a classical music CD this Sunday May 17th and on May 24th a Bagatelle hits CD (13/05/2009)
The classical CD is made up of Classical Brit Awards winners including Jose Careras, Charlotte Church, Placido Domingo and many more. The Bagatelle CD will carry such memorable tracks as Summer in Dublin. Click here for Irish Mail on Sunday rates.
The Irish Daily Mail's Summer Food Special will be published on June 27th (12/05/2009)
You magazine publish regular seasonal specials and the next is the Summer Food special. Carrying over sixteen Summer foodie pages the magazine has also teamed up with The International Wine Challenge for a reader opportunity to win cases of champagne. The magazine was recently awarded Supplement Of The Year for the second year running. Click here for more details and here for advertising rates. Contact the Irish Daily Mail on 00353 (0)1 6375913 or email ariana.dunne@assocnews.ie
TV3 Announces Exclusive Live GAA Championship Package (08/05/2009)
TV3 will broadcast 3 provincial semi finals, 4 provincial finals and 3 All Ireland football qualifiers. A 30" spot in each of the 10 games will cost €25,000. Contact TV3 Sales on 00353 (0)1 4193314 or email sales@tv3.ie
Four New Sponsorship Opportunities with Newstalk 106-108fm (08/05/2009)
Newstalk Golf 2009 - This sponsorship covers all golf coverage across the station's sports programmes (Off The Ball, The Weekend Sports Show and Extra Time). In addition, during major tournaments further analyses, interviews and reports will be added to the regular coverage. Among the events being covered are The Majors in Augusta, The Irish Open, The US Open, The British Open, The PGA and The British Masters. Essentially, the sponsor will have ownership of Newstalk golf coverage.
The Details:
Live sponsor credits per week - 8.
Additional mentions during tournaments - 50 minimum.
Total mentions per year - 604 minimum.
Media value at €114 per mention - €68,865.
Media cost - €4,000 / month.The Emergency - An up to the minute sketch show in the tradition of Scratch Saturday. It is currently No.1 in the Irish Podcast Charts.
The Details:
Live Breakfast Show sponsor mentions per week - 5.
Pre-recorded credits per week - 3.
Recorded credits per show - 2.
Podcasts per week - 2.
Total credits per week - 12 (48 per month).
Media cost - €2,000 / month.Traffic & Travel - Live traffic and travel information on the half hour during drivetime. 8 times throughout the day.
The Details:
Live credits per day (Mon-Fri) - 8.
Live credits per day (Sat-Sun) - 4.
Minimum credits per month - 192.
Monthly media value at €114 per mention - €21,888..
Media cost - €9,000 / month.Horse Racing - This sponsorship covers all horse racing across the station's sports programmes (Off The Ball, The Weekend Sports Show and Extra Time). In addition, during major events further analyses, interviews and reports will be added to the regular coverage. Among the events being covered are Galway, Goodwood, Ascot, Cheltenham, Punchestown, etc. Essentially, the sponsor will have ownership of Newstalk horse racing coverage.
The Details:
Pre-recorded credits per week in Off The Ball - 4.
Live credits in Weekend Sports around updates - 8.
Minimum extra mentions during major meets (5 per event) - 70 minimum.
Total credits per year - 974 minimum.
Annual media value at €144 per mention - €140,256.
Media cost - €4,000 / month.
'House' season 5 available for sponsorship on 3e from May 28th (07/05/2009)
From Thursday 28th of May the 60 minute programme, House, will run for 24 episodes on 3e. For full sponsorship details and costs contact grainne.odoherty@tv3.ie or call 00 353 (0)1 4193371.
RTE Radio1 British & Irish Lions Tour 2009 Package updated (07/05/2009)
3 weeks to kick off of the British & Irish Lions Tour in South Africa and RTÉ Radio 1 will provide live and exclusive coverage of all 3 test matches and the 3 key provincial games. Ireland is providing 14* of the 37 man squad representing the largest Irish contingent ever. Irish rugby has never enjoyed such popularity, with winning the Grand Slam, Leinster making the Heineken Cup Final and an Irish man, Paul O’Connell, leading the Lions.
* Thomas O’Leary is injured and replacement has not been announced.The radio package consists of 30 spots over the six games and costs €12,000 for a 30 second commercial. For full details of the radio broadcast package click here.
In addition RTÉ Radio 1 will be running a Lions Tour Podcast Series which is available for sponsorship. Click here for full details.
